today we're going to go through what's the
difference between a standard website and a high quality website so there's many things
that go into um building and creating a website that works well for a business um there's also a
lot of uh differences between a low quality and a high quality website and unless you understand
um the core Basics that go into building websites and the differences between uh a lowquality
and a highquality website uh it's very hard to um justify uh the different um proposals
that are put towards businesses from um low cost to High Cost U websites and everything in
between so what goes into building a new website the standard inclusions now you should always
get these these are the beer Basics you should always get core Pages for a website for a business
these are non-negotiables you should always have these Pages um and we'll go through them now and
I'll go off a uh example website that I've just recently built so here's a website we recently
built for a client we've got call Pages like the homepage at the services page we've got the abas page and we've got the contact us page so these are the core Pages at all
websites um for all businesses um for any service based business especially um you need
to have these call Pages that's non-negotiable um you could have the about us page as a section
in the homepage uh but other than that um what I basically explained there is the bare minum
what you should get from any uh website builder your design should be well laid out the colors
should flow they should be representative of the business the brand and all the copywriting
should be easy to read with colors making it easy uh to understand what's written so many
times you see websites where the uh the colors of the fonts are uh just don't allow you to uh
to read it because of the background color for example copyrighting needs to be unique
and original for the company cannot be plagiarized and you cannot copy it from elsewhere
uh you can use copywriting from elsewhere um as a start to get you started for creating your
own copywriting but it needs to be unique it cannot be copied or playar otherwise it will
be penalized uh by Google it needs to be mo mobile responsive your website must be mobile
responsive between 50 to 80% of all uh browsers on Google these days are using mobile phones so
this is a non-negotiable all websites need to be responsive responsive if anything websit should
be built around mobile first and desktop second so I'll give you an example here of another
website we've just recently built as you can see here it's automatically adjusting depending
on the size of the screen for the device that's viewing it so all websites need to be mobile
responsive okay so what makes a high quality website better than a lowquality website the first
one and the major one is highquality websites rank higher on Google and specifically with inbuilt
SEO um helping them to rank on Google lowquality websites generally don't have any SEO builtin uh
for example with meta titles descriptions site structure uh content Rich Pages uh Etc without
that uh sort of inbuilt SEO you get a very low chance of ranking on Google and I'll give you an
example here so here's an example for a client of ours um that's them at the very top Regional
liquid waste we built their website they wanted to rank on um page one of Google ideally at the
very top they're ranking number one now which is fantastic um and as you can see here we've
got professionally crafted copywriting for the uh meta title and also the meta description now
that's left out from so many businesses um and without that Google has a hard time understanding
what the page or the business uh website's about and therefore um struggles to rank accordingly as
you can see down here we'll scroll down to Steve's liquid waste um he's got no uh meta title and the
description that's not set Google's just pulling that from their website so there's they've got
no title or description set for their meta tags um so that's uh that's really hurting them as far
as Google is concerned this company here has been around a lot longer than this company here and so
they should be at the top but they're not because they haven't they're lacking their SEO well if
we go into their website and have a look it's very small so it's content lacking there's only
two pages and there's no no more navigation up here there's no about us page there's no About
Us section there's no contact us page there's no contact form it's lacking a lot of things there's
no privacy policy or terms and of conditions it's lacking a lot of things that Google is expecting
and wanting um and therefore that's why they're not ranking high on Google they're lucky in the
sense that they're ranking at all on Google only because it's low competition there's not many
other companies that are actually competing um highly on it as far as SEO uh so that's
why they're appearing on on page one but if if a couple of these other companies decided to
kick up their SEO game and do some work on their um on their website here's another one of our
customers golden plane septics um if a few of these other guys here decide to kick up the SEO
um Steve's liquid way wouldn't even be there at all so the next one would be higher conversions
if a visitor is landing on this website here and then they're looking at Regional liquid waste
which is our customers ranking at the very top Regional liquid waste has a high much higher
chance of rate of uh converting customers because we've got specifically targeted copywriting with
Benefits not just what they do but also mainly how they benefit to what service Services they
offer and do for their customers that's how you convert custom uh visitors into paying customers
it's not just we pump out your septic tank it's we maintain your septic tank so it doesn't get
blocked and we set you up with regular pump outs every uh two years and that way we avoid any um
potential of your septic tank being blocked and an overflowing septic tank so it's the benefit
not just the pumping out of the septic tank it's the benefit that uh and also you can see here that
we' got make sure that every job gets done quickly benefit cleanly benefit and minimum disruption
to your family or business benefits it's all about leading with Benefits that's how you convert
higher anybody can write septic tank pump out or we pump out your septic tanks where the best
where the experts it's all about including benefits tracking tracking is another one all on
all our clients websites we install tracking and set them up with Google analytics right from the
GetGo uh without tracking you have no idea how your website is performing you can have the best
performing website and not know about it thinking your traffic is coming from Facebook putting
more money into Facebook where it's actually coming from or your organic ranking on on Google
um you need to uh to have tracking installed on your um on your website and we'll just show an
example now of what that looks like so as you can see here this is a a customer of ours um you can
see that organically they're getting 80% of their traffic from organic search that's from Google U
they're getting 18% from direct so that's people typing their uh website in directly or um and
then you've got organic social in the pink which is only a very small portion so without tracking
you're not knowing where your traffic or if any traffic is um is is happening on your website
or or where the calls are coming from so with tracking and custom website reports like what
we do here for our customers every month when we maintain their website um the customers know
exactly how many calls how many form submissions and where that traffic is coming from for their
website so they understand the performance metrics and the return of investment and so on so all
websites must have tracking the next one is how a high quality website gives you a much better
Roi return on investment if your website is never found on Google your Roi is most likely going
to be 0 unless you're paying for ads and driving traffic directly to your website your website is
most likely having uh going to have an Roi of $0 you need to be on Google in order to be found
there's no point in having a website that looks fantastic or is built out perfectly or really well
if nobody's landing on there Google is where 90% of people are these days searching for services
you need to be on page one of Google for your main Services if your website does get traffic for
example through paid advertising or whatnot uh but has a low quality design then your conversion rate
from VIs visitors to becoming paying customers will be extremely low with a low R Roi to match so
even if you're getting people to your website uh through pay traffic it needs to be well structured
welld designed to convert those people into paying customers there's so many websites out there that
are getting a high traffic but they're also losing a lot of they got a higher bounce rate so a lot
of people are just bouncing off because they take one look at it you've got 3 seconds to or impress
people and to keep them engaged and they're off so you've got to keep people on there keep them
engaged show them the services convince them that you're the person that they need to call for that
service and convert them um without that extra um conversion copywriting in built um you're going to
lose people if you even get people to your website to start off with next one is how to justify an
investment in a high quality website if a website costs $5,000 and your average job value is ,500
then your website will pay for itself with just four jobs it's that simple so even though at
the outset a $5,000 website sounds like a lot if your average job ticket job ticket value is
$1,500 you just need four jobs and that's paid for itself you own the website it's just paid
for itself anything more than that is a bonus so for example if you get just one job a month
through your website then your Roi is $113,000 for the first 12 months and then every year after
that it's $188,000 a year all just from a $5,000 investment so now we go through a couple
of examples of uh we let we'll have a look at some results from uh from websites
that I've built um showing you results from three different tiered ticket item um
clients of mine so the first one is the low a low ticket uh customer and by low ticket I
mean their average job um invoice is $300 so that's how much they charge on average their
customers so as you can see here it's a $300 average and they're getting on average in
the last three months from this video they're getting 39 new inquiries per month and at $300
for each inquiry they get a potential revenue of $11,700 a month a month so you can see how
quickly a $5,000 website or a $10,000 website even will pay for itself very fast we'll go
to another example which is a medium ticket um as you can see here the medium ticket the
average uh ticket price is $1,500 an invoice and over the last three months they' had had
on average 11 new inquiries per month so that's a potential revenue of $16,500 now obviously
they're not going to close every single one of these inquiries but even if they just closed half
these websites are paying for themselves very very quickly and the next one our last example is a
high ticket item of $5,000 uh as you can see here over the last three months theyve ' had on average
33 new inquiries per month this is a big business they're doing some big numbers so 33 new inquiries
per month at $5,000 per inquiry that's a potential revenue of $165,000 a month if they closed all of
those inquiries now like I said before they're not going to close all of them but they're going to
close a high percentage of them if they're good at what they do and their prices are reasonable
and affordable uh and on par with uh with the competition then you look at that like you spend
5 10 even if you spent $20,000 on this website if you just got half of that that website's paid
for itself five times over so to conclude having a high quality website will give you a high Roi it's
that simple and having a lowquality website is likely to give you a low Roi so if you want a high
Roi for your business if you want to increase your Revenue by high margins you want a high quality
website thanks for your time I hope this video helped if you've got any questions or queries
queries please do not hesitate to get in touch cheers
Seriously: Income without lifting a finger!
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