If you're looking to make money online, whether by starting a new business, expanding your physical business to the web, or simply trying to earn extra income, you need to know what works on the internet today!
A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here’s how tagging works. Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now, Flickr has more than 3,500 photos that are labeled “iPod.”
Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.
4 Ways To Get Your Opt-In Subscribers To Trust You Quickly
Building an email list is a powerful step in growing your online business—but getting subscribers is only half the job. The real magic happens when those subscribers begin to trust you. Trust is what turns a casual reader into a loyal follower, and eventually, a paying client.
The good news? You don’t need months or years to build that trust. With the right approach, you can create a strong connection from the very beginning. Here are four practical ways to earn your opt-in subscribers’ trust—quickly and authentically.
1. Start With a Warm, Human Welcome
Your welcome email sets the tone for everything that follows. Instead of jumping straight into selling or overwhelming your new subscriber with too much information, focus on making them feel seen and appreciated.
Write like a real person. Use simple, conversational language. Share a little about who you are and why you care about helping them. Let them know what they can expect from being on your list.
For example, instead of saying: “Welcome to my newsletter. Expect weekly updates.”
Try: “I’m so glad you’re here. I know how overwhelming [their problem] can feel, and I created this space to make things simpler for you.”
This small shift builds emotional connection right away—and that’s the foundation of trust.
2. Deliver a Quick Win Immediately
Your subscriber joined your list for a reason—they want help with something. The fastest way to build trust is to actually help them right away.
Give them a “quick win” in your first few emails. This could be:
A simple tip they can implement in minutes
A mindset shift that makes their problem feel lighter
A small strategy that gets them a visible result
The key is to keep it actionable and easy to apply.
When someone experiences a result—even a small one—they start to believe: “This person knows what they’re talking about.”
And belief is what builds trust.
3. Be Consistent (Without Overwhelming Them)
Trust isn’t built through one perfect email—it’s built through consistent, reliable presence.
You don’t need to email every day, but you do need to show up regularly. Whether that’s once a week or twice a week, choose a rhythm you can maintain.
Consistency signals safety. It tells your audience: “I’m here. You can count on me.”
At the same time, avoid overwhelming your subscribers with long, dense emails or too many ideas at once. Keep your messages focused and clear. One main idea per email is enough.
Simple, consistent communication builds far more trust than sporadic bursts of content.
4. Share Real Stories and Honest Moments
People don’t connect with perfection—they connect with authenticity.
If all your emails sound polished and “expert-like,” it can create distance. But when you share real experiences—struggles, lessons, behind-the-scenes moments—you become relatable.
This doesn’t mean oversharing or being unfiltered. It means being honest about your journey and what you’ve learned along the way.
For example:
A mistake you made and what it taught you
A challenge you faced that your audience can relate to
A moment where things didn’t go as planned
These stories create emotional resonance. Your subscribers start to see themselves in you—and that’s where trust deepens.
Bringing It All Together
Trust isn’t built through clever tactics—it’s built through genuine connection, helpful content, and consistent presence.
When you:
Welcome your subscribers like real people
Help them get a quick result
Show up regularly
Share honestly and authentically
You create an environment where trust grows naturally.
And once trust is established, everything else becomes easier—engagement, conversations, and yes, even sales.
Readers on the internet nowadays, seem to be starved for information especially free information. Blog and Ezine publishers are constantly on the look out for good, original and informative articles they can add to their websites or ezine publications.
Article writers therefore have an open source of hungry readers and publishers ready to pick up their written masterpieces. The article writers have the capacity via the authors profile and signature line to advertise their primary business websites though hyper-linked key words so attaining free and targeted internet promotion for their websites.
In many cases an article can be written within a few hours, and can easily be viewed by many hundreds if not thousands of eyes over it’s lifetime. Articles have a long life span, and assuming you have chosen to write the article yourself, it is a very effective form of free advertising imparting yourself as a knowledgeable expert in your field of writing as well as giving publicity to your primary business.
You may also hire ghost writers, or if you are more comfortable speaking an article, you can hire transcribers who will put your spoken words into written form, easing the labor for you.
4 tips to help you produce better articles are:
Choose Your Headline Wisely.
Readers like to read words like tips, secrets and free preferably all in the same headline. Do not overdo your headline with too many irrelevant key words. You may get your article published but you may not attract as many readers as you may have done using words which promote a strong benefit to the reader.
Make The Content Interesting.
You should at least know something about your subject, but spend at least a little time on doing some research on your subject and the results will be superior. You do not need to be a literary genius, but check your grammar, spelling and have a friend proof read your work before making the mistake of submitting your blooper for all posterity.
Linking To Your Website.
The benefit an article writer has in submitting his work is that the publishers will allow a signature line, profile or resource box about the author. It is best to write in the 3rd person when writing about yourself. Hyper-linking your website to appropriate key words is the trick to get the search engines to notice you. Whether you use an article submission software or do it manually, keep track of the articles you have written and the number of hits to your websites. You can also use the technique of using differing keywords that are appropriate for your website, so building internet traffic to your website using alternative search terms. Check that your links are working before you submit your work.
Have Fun.
Article writing can be a lot of fun once you get the hang of it. Read other articles to get ideas, read the newspapers and watch the news. In time you will find inspiration for your next literary work in the most unusual places. Originality is the key. Your article content can be checked quickly for duplication, so keep away from removing content away from others.
Email marketing remains one of the most effective tools in a marketer’s arsenal, yet many businesses overlook small but impactful tactics that can significantly improve their results. Beyond the commonly discussed strategies like segmentation and personalization, there are several lesser-known tips that can elevate your email campaigns. Here are four miscellaneous but powerful pieces of advice to refine your email marketing approach.
1. Optimize for “Skim ability,” Not Just Readability
Most marketers focus on crafting well-written emails, but the reality is that readers rarely consume emails word-for-word. Instead, they skim. This means your email should be structured in a way that allows readers to grasp the main message within seconds.
Use short paragraphs, bullet points, and bold text to highlight key information. Break up long blocks of text and ensure your call-to-action (CTA) stands out visually. A clear hierarchy—headline, subhead line, and body—helps guide the reader’s eye.
Think of your email like a landing page in miniature. If someone can’t quickly understand what you’re offering and why it matters, they’ll move on without engaging.
2. Experiment with Send Times—But Go Beyond “Best Practices”
You’ve probably heard that Tuesday mornings or Thursday afternoons are the “best” times to send emails. While these benchmarks can be helpful starting points, they shouldn’t limit your strategy.
Every audience behaves differently. Your subscribers might check emails late at night, early in the morning, or even during weekends. Instead of relying solely on generic advice, run A/B tests with different send times and analyze your open and click-through rates.
Also, consider the context of your message. For example, promotional emails might perform better during leisure hours, while professional or B2B content may get more traction during working hours. The key is to let your own data guide your decisions rather than blindly following industry norms.
3. Use Micro-Commitments to Build Engagement
One overlooked tactic in email marketing is the use of micro-commitments—small, low-effort actions that encourage readers to engage without feeling overwhelmed.
Instead of always pushing for a big conversion (like making a purchase), start with smaller asks. For example:
“Read this quick tip”
“Take a 1-minute survey”
“Check out this short video”
These small interactions build trust and familiarity over time. Once your audience is consistently engaging with your emails, they’re more likely to take bigger actions when you ask.
This approach is particularly effective for nurturing leads. It shifts the focus from immediate sales to relationship-building, which often leads to higher long-term conversions.
4. Don’t Ignore the Power of a Plain Text Email
In a world full of beautifully designed HTML emails, plain text messages can feel surprisingly refreshing—and they often perform better.
Plain text emails come across as more personal and less “salesy.” They resemble a one-to-one conversation rather than a mass marketing campaign. This can increase trust and improve response rates.
Try sending occasional emails that look like they came directly from a person rather than a brand. Keep the tone conversational, use simple formatting, and focus on delivering value.
You might be surprised to find that these minimalist emails outperform your more polished designs, especially when your goal is to build genuine connections with your audience.
Final Thoughts
Email marketing success doesn’t always come from big, flashy changes. Sometimes, it’s the smaller, less obvious tweaks that make the biggest difference. By optimizing for skim ability, testing unconventional send times, leveraging micro-commitments, and embracing plain text emails, you can create campaigns that feel more human, engaging, and effective.
Remember, the goal isn’t just to land in your subscriber’s inbox—it’s to earn their attention and trust. And often, it’s these subtle strategies that help you do exactly that.
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If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options:
1) You can continually write your own materials…and you should.
2) You can record your thoughts and get them transcribed… and you should.
3) You can hire a ghostwriter to write materials for you… and you should.
or
4) You can purchase the rights to content that you can resell… and you should do this as well.
Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.
Let me explain…
4) You can purchase the rights to content that you can resell Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.
First and foremost you want to review the legal mumble jumble to the materials that you have purchased. There are different rights and you need to be aware of the differences. I ll give you a quick break down of the basic ones that I commonly come across for these types of products.
A. Recording Rights: These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want. They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.
B. Reprint Rights: Reprint rights give you permission to resell the written content. You can t modify the content at all but you can resell it. Sometimes there are clauses that do not permit you to resell the product beyond a certain price point. Make sure you read all the details carefully
C. Master Resell Rights: With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights. However, you do not have permission to change the content at all. Once again make sure you read all the conditions yourself because every contract can be different.
D. Private Label Reprint Rights: These are basically the grand daddy of them all. These rights allow you to change the content, rebrand them with your own logos, name, graphics, and turn around and resell the finished product. The only thing you don t have permission to do is resell the private label reprint rights.
So that s a basic breakdown of the major categories of what you would get if you purchased the rights to any content. I do want to emphasize that I am not a lawyer and every agreement is unique and different. Therefore you need to read over all the legal stuff before you agree to purchase anything and then start reselling it.
So what are the advantages of doing this?
Well you can get access to good quality content that you can sell right away. Obviously if you purchase any of the rights we just talked about you will want to read the content and make sure that it is a good quality product. You don t want to be reselling crappy products.
Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes. This is where the creative imagination really comes into play.
Here are some examples of what you could use THE SAME content for:
1) Break up the written course into 5-10 different special reports 2) Rework the content into a mini-course 3) Chunk up the content up into a whole bunch of articles 4) Break the content up and plug it into an autoresponder series 5) Use the content for teaching material on a teleseminar 6) Use the ebook as a special bonus for an existing package that you have developed. 7) Break the content up into a tips series 8) Use the content for teaching material in a seminar 9) Record the written material into an audio product 10) Use the content for a monthly newsletter
These are just 10 quick tips for different ways that you can use this content once you have it.
Are there more? Absolutely!
There really are all kinds of possibilities once you learn what you can do. So purchasing these types of rights can be VERY beneficial in a variety ways.
So how much do these types of rights normally cost?
Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that s normally for a master resell license). That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000.
For a master resell license of the same $200 product the cost would be somewhere between $8,000 – $12,000.
Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards. So if you sold this $200 product at a seminar you could potentially make you money back very quickly.
If you enjoyed this article, make sure to look up the other two articles in the series dealing with the other 3 methods of creating content: Part 1 – Writing your own materials and Recording Your Thoughts and Part 2 – Hiring a ghostwriter!
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