A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here’s how tagging works. Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now, Flickr has more than 3,500 photos that are labeled “iPod.”
Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.
https://secretsofsuccess.com/roundpegs/?afmc=ifn
Your welcome email sets the tone for everything that follows. Instead of jumping straight into selling or overwhelming your new subscriber with too much information, focus on making them feel seen and appreciated.
If all your emails sound polished and “expert-like,” it can create distance. But when you share real experiences—struggles, lessons, behind-the-scenes moments—you become relatable.
In many cases an article can be written within a few hours, and can easily be viewed by many hundreds if not thousands of eyes over it’s lifetime. Articles have a long life span, and assuming you have chosen to write the article yourself, it is a very effective form of free 
You’ve probably heard that Tuesday mornings or Thursday afternoons are the “best” times to send emails. While these benchmarks can be helpful starting points, they shouldn’t limit your strategy.
Try sending occasional emails that look like they came directly from a person rather than a brand. Keep the tone conversational, use simple formatting, and focus on delivering value.
Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.
