What is Cryptocurrency and How Does it Work?

Hey there! You’ve probably heard about cryptocurrency before. If you haven’t, you might know names like Bitcoin, Ethereum, Solana, or Dogecoin. Yep, those are cryptocurrencies. A lot of people buy them as investments, hoping their value will go up. Some also use them as a form of money to buy and sell things. You might have seen how the price of cryptocurrency started really low and then shot up. Some people made a lot of money, but others lost money too.

That’s why some people are still unsure or even afraid of cryptocurrencies. So, you might be wondering: what exactly is cryptocurrency?

How does it work? And what do terms like “blockchain” and “mining” mean? In this video, we’ll break down everything you need to know about cryptocurrency and how it works. Section 1. What is a cryptocurrency? The word cryptocurrency comes from the words crypto and currency. “Crypto” means hidden or secret, referring to cryptography, a way to hide information to keep it safe.”Currency” just means money. So, cryptocurrency is digital money that is secured by cryptography and exchanged through a computer network.

Because it’s digital, cryptocurrency has no physical form.

You might have seen pictures of Bitcoin and thought this is what cryptocurrency looks like, but it’s not. Cryptocurrency has no physical form as it’s all online. You can send it, receive it, and use it to buy things, just like regular money. Now, you might ask, “What’s the difference between cryptocurrency and the money in my digital wallet, like U.S. Dollars or Euros in my mobile banking app?” Well, traditional currencies like the U.S. Dollar and Euro are controlled by central banks.  To send those currencies, you need a bank or payment service.

But with cryptocurrency, you can send money directly to your friend without needing a middleman like a bank. But wait, why doesn’t cryptocurrency need a bank? Here’s a bit of history. Cryptocurrency’s modern story began with Bitcoin, which was created in 2009 by an anonymous person known as Satoshi Nakamoto. He seems Japanese and you will see this Japanese guy face that most people assuming is him because his name and background seem true, but actually nobody knows who he is. Unlike traditional currencies like U.S.

Dollar and Euro that are printed and controlled by central banks or governments, cryptocurrency was created to be free from control. Some people didn’t like the idea of governments controlling money, so they made cryptocurrency as a way for people to exchange money directly with each other without needing a bank or any central authority. So, cryptocurrency is actually money?

And not investment like stock? Well yes, cryptocurrency was actually made to be used as money, like the U.S. Dollar – for buying, selling, sending, and receiving money. Over time, however, cryptocurrency became more like an investment. In some countries, like El Salvador, people still use cryptocurrency to buy things in everyday life, but most people use it to try to grow their money. For example, you might buy Bitcoin when it’s worth $10,000 and sell it when it’s worth $60,000 to make a profit.

Most people don’t want to use cryptocurrency as currency due to its volatility, like buying a coffee for 0.001 Bitcoin today, but tomorrow you might need to pay 0.002 Bitcoin for the same coffee because of its fast price changes, making it unpredictable. This made most people still prefer to use traditional currency as money and cryptocurrency as investment. Cryptocurrency started with Bitcoin, but now there are many other coins like Ethereum, Tether, and even meme coins. So, that’s a simple definition and a bit of history about cryptocurrency. Let’s move on to the next section.

Section 2. How does a cryptocurrency work? 

Cryptocurrency works using a technology called blockchain. So, what is a blockchain? Imagine Bob has a notebook where every transaction is written down. Once a transaction is written, it’s locked in and can’t be erased or changed.

Now not only Bob has the notebook, but everyone in this blockchain network has a copy, so no one can cheat or mess with it. If Bob hacks and changes the notebook, it will be obvious as it’s different from other’s notebook and that notebook will be invalid. Each page in the notebook is a block in blockchain, and when one block is full, a new one is added to the chain.

That’s why it’s called blockchain which is a chain of blocks! So, how does cryptocurrency use blockchain technology? When a new transaction is made, the transaction details are sent to a network  of computers around the world that are using the blockchain. These computers then check  if the transaction is valid by solving a very hard puzzle or equation.

Once they solve the puzzle and confirm that the transaction is correct, the information is added to several blocks. These blocks are linked together, making the data permanent and unchangeable.  Once that’s done, the transaction is successful. In regular transactions, like sending U.S. Dollars or Euros, a bank validates and processes the transaction.

But with cryptocurrency, it’s these computers around the world that validate it by solving hard puzzles and equations. Now, you might wonder, who are these computers solving the puzzles?

Well, people who solve puzzles and validate the transaction are called miners. Why they do  that? When they solve the puzzles or equations, the cryptocurrency system rewards them with new  coins. This is called mining, and based from the system called proof-of-work. That’s why  you may have heard about Bitcoin miners using powerful computers, because they want to solve  as many puzzles as they can.

The more puzzles they solve, the more cryptocurrency they earn. Not all cryptocurrencies are mined this way. Some, like Ethereum now, use a different method called proof-of-stake, which I will explain in another video.

Section 3. Cryptocurrency as an investment.

Now, here’s the juiciest part, is cryptocurrency a good investment? Well, the answer depends. Some people have made a lot of money by buying crypto when the price was low and selling it when the price went up. For example, if you bought Bitcoin in 2016 when it was around $500 per coin, and sold it in 2024 when it hit $60,000, you would have made a 13,000% return! That kind of return sounds like a dream to many professional investors. But, like any investment, big return also means big risk. Cryptocurrency is very volatile, meaning its price can go up and down very quickly. For example, if you bought Bitcoin at $45,000 in May 2022, then saw it drop to $16,000 by December 2022, if you sold it, you would have lost 65% of your money. Then, it rose again to $70,000 in 2024.

This doesn’t just happen with Bitcoin; it happens with most cryptocurrencies because their prices are so unstable. So, you might ask, “Why is cryptocurrency so volatile?” Crypto volatility comes from several factors, including supply and demand, market sentiment, regulation changes, technological development, market manipulation, and even more. However, the biggest drivers are speculation and media hype. Many investors buy cryptocurrencies hoping to make quick profits. They often chase trends and popular narratives without fully understanding the asset. For example, when the media announced that Pros hares released the first Bitcoin ETF, and the price of Bitcoin soared to $65,000 as excitement grew among investors. However, if investors start to doubt a cryptocurrency’s future, they may panic and sell off their holdings, leading to sharp price drops. For instance, when China announced a ban on cryptocurrency, the price of Bitcoin dropped to $29,000 as uncertainty about its future spread. And that’s why cryptocurrency market is hard to predict.

Section 4. Another terms in cryptocurrency.

We have talked about blockchain and mining, now let’s go over some other common terms that you may see a lot in cryptocurrency.

First is Bitcoin. Bitcoin is the first and most well-known cryptocurrency. It’s often called digital gold  because it was the original and is still the most valuable. Bitcoin’s supply is limited, which can make it more valuable over time. Second is Altcoin. An altcoin, short for “alternative coin,” refers to any cryptocurrency that’s not Bitcoin.  Examples include Ethereum, Solana, and more. There’s also a type of altcoin called meme coins, like Dogecoin or Shiba Inu. So, altcoins are all cryptocurrencies other than Bitcoin. Third is a wallet. A cryptocurrency wallet is different from a regular wallet that holds your cash. A crypto wallet doesn’t actually store your cryptocurrency.

Why?

Because cryptocurrency is always on the blockchain. What a crypto wallet does is store your public and private keys. There are two types of wallets: hot wallets and cold wallets. Hot wallets store keys online, making them easily accessible, but they are also more vulnerable to hacking. On the other hand,  cold wallets store keys offline, like on a hard drive. This type is safer but less  convenient. Also, if you lose your hard drive, you could lose your crypto too! For example,  a guy named James Howells had his ex accidentally throw away his hard drive that contained private  key to 8,000 Bitcoins. He’s still trying to find it in the landfill to this day. What a poor guy! Fourth is keys. As I mentioned before, a cryptocurrency wallet contains two types of keys:  the private key and the public key. The public key is like your wallet’s address, people can use it to send you cryptocurrency. While the private key is more like a password, it proves that you own the cryptocurrency in your wallet.

You can share your public key to anyone, but you must keep your private key secret.

Fifth is Fork. A fork happens when a cryptocurrency splits into two versions. This happens when the community disagrees on how the cryptocurrency should be run or improved. For example, Bitcoin forked to create Bitcoin Cash because some wanted to make transactions faster by increasing the Bitcoin’s block size, while others disagreed. Those who agreed with the changes moved to Bitcoin Cash, while those who preferred the original approach stayed with Bitcoin.

Section 5. Pros and cons of cryptocurrency.  

Of course, as you know cryptocurrency has its pros and cons. Let’s talk about the advantages of cryptocurrency. The first advantage is decentralization. This means no single authority, like a central bank, can control cryptocurrency. Unlike traditional currency, the government can’t control or set the value of cryptocurrency. The second advantage is accessibility.  Cryptocurrencies can give financial access to people without a bank. If you need to  go to the bank to register your account, wait a long line and do lots of paperwork, cryptocurrency make it much simpler.

Anyone with an internet connection can participate  without any complicated application process. The third advantage is that cryptocurrency is  flexible. You can send money to anyone, anywhere, anytime. Crypto operates 24/7 without any breaks.  You can transfer money quickly across the world without needing a bank, and with much lower fees. The fourth advantage is privacy. Most cryptocurrencies offer more privacy than traditional banks because your transaction data is encrypted and harder to trace.  However, this data is still stored on a public blockchain, meaning it’s not completely secret as some believe. Others, especially governments and IRS, can still track your transactions if they investigate deeply enough, although it’s more difficult. While extra privacy is good, it can also cause problems, which we’ll discuss soon. The fifth advantage is, of course, the potential for high returns. Many people invest in crypto for the chance of making big profits.

Coins like Bitcoin and Ethereum have increased in value by hundreds of percent per year.

Imagine buying Dogecoin and getting a 600% return in just three months! Not even Warren Buffett can beat that. But of course, this isn’t all good, because now we’ll move on to the next part, which is. The disadvantages of cryptocurrency. The first and biggest disadvantage is volatility as crypto prices can swing wildly. If you think stocks are like a roller coaster, then crypto is like that but much more intense. For example, Dogecoin shot up in value and then dropped just as quickly in just 1 year. So, you could be rich and poor in the same year. The second disadvantage is illegal transaction.

As I mentioned earlier, cryptocurrency offers a lot of privacy. But this same privacy makes it a hot spot for criminals who want to do illegal transactions or launder their money. Because cryptocurrency transactions are harder to trace, criminals use crypto to move money and avoid detection by authorities. The third disadvantage is regulation uncertainty. Since governments can’t control cryptocurrency, the government are not so happy with that, and they will not just stand silent about that. The government are still trying to figure out how to regulate cryptocurrency. This could change how crypto is used in the future.

In fact, cryptocurrency regulation has become a hot topic in the 2024 U.S. Presidential election. The fourth disadvantage is scams. One of the schemes is the scammer will show you a fake crypto website. Then they lure you to buy and invest in that cryptocurrency with fake promise return. In the end, you can’t withdraw your money, leaving you stuck. The other scheme is scammer might ask you transfer some coins like the classic scam scheme, once you transferred any cryptocurrency to the scammer, the crypto can’t be reversed. Why?  We will talk about it in the next section. The fifth disadvantage is lack of consumer protection. As I mentioned before, cryptocurrency isn’t managed by any one person or institution.  This can be a good thing, but it also means that when something goes wrong, there’s no one to help.

If you have a problem with a normal USD transaction, the bank can help you get your money  back. But, as no one can control cryptocurrency, so once you transferred your cryptocurrency to  other, the transaction is irreversible. So, in conclusion, cryptocurrency offers  exciting opportunities for those willing to learn about its potential. And then your next question,  should you use cryptocurrency? The answer depends on you. Remember! Don’t rely solely on this video  to decide! If you want to use cryptocurrency, it’s important to do your research first, and don’t fall into FOMO by jumping in without knowing what you’re doing.

It’s important to understand the risks before diving in! If you want me to make other videos explaining these topics, please like and subscribe. Thanks for watching.

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My honest review of Google Workspace (as an entrepreneur)

Hi. My name is Mark, and this is my review of Google Workspace. I’ve been using Google Workspace in our business for over seven years now. And I’ve tried a lot out other than just Google Workspace. So, let’s talk about the good things that Google Workspace has and the bad things. So, starting off with some of the good things, I love the full suite of tools that you get access to for a pretty low cost. I believe the starting plans are around $10 $15 per month per person, but you get access to a ton of products, like having a corporate Gmail account. So that’s not one that ends in at gmail.com. It’s one that ends in at your domain.com. And with that, you get Google Calendar.

You get Google Drive, which has a ton of storage in it. And in your Google Drive, you have the ability to create a lot of files. You can store photos and videos. You can create Google Docs where then you can share and work at the same time as your other team members and see what edits they’re doing in real time. They have their own version of PowerPoint, which is called slides. They have their own version of Excel, which is called Google Sheets. And with the Google Calendar product, you actually get Google Meet. And Google Meet is like zoom.

But if you look at Zoom’s pricing, Zoom’s pricing is really expensive, and they’re already a part of the Microsoft Suite. And Google Meet can do almost everything that zoom can do. But you can get access to all of Google’s apps within their workspace for literally less than you could pay for just one zoom account, which I think is the biggest value proposition for Google Workspace.

And using it as a small business owner is that I do get so many really amazing products and features that are built out by Google. Google workspace is pretty secure, and it also offers you a lot of ways to scale as your business grows. So instead of paying for an email server and paying for a zoom account and using a different calendar app and doing all these different products, which you’re going to add you up to hundreds of dollars a month for just one low price of like ten bucks a month to $25 a month, you can get access to all of Google’s products. and if you want in on a little secret, you can get a discount on Google Workspace. If you use the link that I have below, this video. It’s kind of hard to get like a discount for Google Workspace, so use this link and save yourself some money. And the last piece that I really love about Google’s workspace is they have what’s called admin, which is a console.

You can log in to it on your laptop, or you can log in to it on your mobile app and in the admin area. This allows you, the business owner, to create more users, to give them access to some things but no other things. So, it’s really great for a small business or content creator who’s looking to scale their business up, because you can bring in contractors, give them access to an email account, but not have access to your Google Docs or your shared drives. And so that’s a lot of good flexibility that allows you to take control. Plus, when someone leaves your company, you can delete them, and all of their information can then be restored on your corporate servers.

So, you can actually keep their information while revoking their access. Now, time for the downsides of Google Workspace. A lot of people say the cost is a downside, but I really don’t see it in terms of what the price point is for what you get. Like, I’m really looking at this and saying, this is like a really good deal for any business owner and at the cost of like 10 to $25 a month.

I’m pretty happy with the pricing plans that they have.

And when you compare it to products like zoom, which literally cost more than all of Google’s workspace for just like their zoom app, it kind of sucks in comparison to Google Workspace. Now, the big downside when it comes to Google Workspace is you are very reliant on internet connection. There is a way for you to work offline on like a Google Doc or on Google Sheets.

But I noticed that when I was flying and flying back and forth between Canada and the US and Mexico, that when I was trying to work over airplane Wi-Fi, it was really, really bad and I couldn’t actually get access to my documents because I did not have the Google Offline docs enabled setting turned on. So, I was kind of stranded on a couple of my flights because I didn’t have this extension downloaded yet. I couldn’t download this extension on airplane Wi-Fi. And so, because of it, I couldn’t get access to these files that are essentially only stored in the cloud. Now there are ways around it. Like I mentioned, there is a setting where you can actually say, hey, let me edit these documents in an offline version, but you can encounter problems when multiple people are working on the same dock and you decide to work on something offline, because then you have two different versions and they could overwrite themselves.

So, it’s just something to think about.

And I’m not sure if there’s a great solution for Google to work around this. The other downside right now is Google’s AI, which they are slowly embedding in more products, but I’ve really yet to see it be super useful. Like, I want to take a Google doc and transform it into a slideshow presentation, and it just can’t do that yet. I do believe that Google’s AI assistant is going to get better, and it’ll be able to do things like give you a full briefing of all of your emails to convert, you know, a PowerPoint slide into a Google Doc or action item task list.

But right now, it’s just not there.

So, if you are going to be sold on their AI upgrade version, I would recommend don’t sign up for it yet unless you absolutely need it, because it’s far from being ready for actual practical business use on a day-to-day basis. If you want to see my full list of the pros and cons, go to the link below this video. And of course, remember, if you are interested in signing up for Google Workspace, you have to get the starter plan and get a discount. Then use my link and my coupon code down below this video and I’ll see you in the next video. Peace out!

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Master The Art Of Facebook Advertising Deployment: A Step-by-step Guide

Hey everyone welcome back and in this video we are talking about filling your webinars with  ads specifically Facebook and Instagram ads now I know a lot of us have been using webinars over the  years we’ve used this platform quite a bit over the years obviously if you’ve made it to this  point you know there are all sorts of ways that you can scale your advertising especially when  it comes to generating leads producing purchases for your stores but one thing we haven’t touched  on enough is is how you’re able to get hundreds if not thousands of people to your webinar using the  same strategies we’ve talked about all throughout this course and so.

I want to break down for you  how to go about doing just that so we’re going to talk about planning your advertising deployment  and the reason is because we want to make sure that you’re putting together the right pieces  in place so that you have a successful webinar promotion or launch for that matter now with that  being said you know we’re talking about filling your webinars with Facebook ads and well let’s  be honest it’s not as difficult as you think if you understand the psychology and the creativity  that goes into making sure that people are paying attention to what you’re putting out  on the network so this is the exact process I use for myself and my clients it does require  practice.

I want to make that very clear you’re going to have to do this several times in order  to get right you’re going to have to go through this module several times just to make sure that  you do this whole process correctly from day one expect to do about two three webinars in order to  make sure this process is down pat and then also I want to make sure you save yourself some money  and headaches in this process so let’s talk about the time frame okay there’s live webinars there’s  Auto webinars we follow this process quite a bit you can obviously change it up to what works for  you but this is what works for us so we do about a 5 to 7 Day promotion cycle if it’s a  live webinar uh essentially think about it this way if the webinar is on a Thursday we’ll start  ads as early.

As the previous Thursday maybe even the previous Friday that way we have enough time.

In order to test the copy and creative before we start to scale things up for that webinar  so allow about 5 to 7 Days obviously if it’s a Thursday webinar the latest spe would start is  Sunday that way we have some time to really ramp things up I like to allow at least 7 days for a  full optimization period might I add that this also includes if you’re going to do a replay  or you’re going to do a closedown sequence like that adds more time to your optimization window  cuz you’re also going to be advertising for replay viewers or people who maybe made it to your sales  page but not to the cart and we’re gonna talk about that quite a bit in a different video now.

Keep in mind it does take some time in order to optimize for registrations unless you get  it correct from day one so if you are going to start with high budgets you can actually  do a 5-day window you can even do a three-day window if you want but you’re going to have to  be a lot more aggressive in your advertising the average spend we see during the testing phase of  a webinar is about $2 to $5,000 some people are spending less but let’s just imagine if you’re  going to do a full launch with enough people to show up most of the time you’re going to spend a  couple thousand bucks the average spend that we see during an optimization period meaning after  they’ve done at least a round or two of webinars they’re spending about 3K or more so you could.

Already have done one or two webinars maybe spent $1,000 or $1,500 per webinar by the time you feel  like you got a feel for what audiences are doing well what creative is doing well what audiences  seem to be producing purchases so on and so forth you start to spend more you spend about  3K possibly five cost per registration during testing phase this is dependent on the industry  you’re in but in a lot of the industries that we advertise in we’re seeing about $4 to $6 of  registration in the testing phase and sometimes we even see as low as $3 to5 of registration during  optimization if you’re in Industry such as let’s say real estate sometimes in real estate we see  the registrations start at $8 to $10 and then they come down to somewhere between 5 to 7 so  it’s going to vary this is just what we’re seeing across the board for a lot of the people we run.

Ads for attendance rate 20 to 30% of the people who register.

Will show up if this incorporates your email list or warm audiences if you are looking at all cold audiences or people who are unfamiliar with you, you’re going to be more in that 15 to 25% range you should see at least 15%.

If you do anything lower than that that means that there’s no eagerness or no scarcity to get people  to show up and you need to work on that right so this is just a time frame and a projection that  you need to look forward to when you’re putting together your webinar campaigns the funnel now  for those of you who are expecting to see a bunch of templates and everything obviously this is an  ads course but keep this in mind when you’re putting together your webinar right you have  your registration page as you are testing things out you’re going to need three to four variations  along the way short form long form short form with a video on it long form with a video on it so on  and so forth your thank you page definitely put a video on their telling people what they should  expect what they’re going to get you know if it’s something that’s live you know hey the  video.

Is this is going to start on this day as this time like just make it very clear on what  they’re looking for and then obviously give it to them you want to have a page where you’re going to  retarget people who didn’t register it could be the same page the same registration page but for  tracking purposes maybe you want a separate page right so you want to retarget people who didn’t  register you want also have a retargeting page for reminders this is something we’ll be talking about.

More as well let’s say you want to make sure that everyone shows up the day before two days before  your webinar you put together a page that says simply reminding them hey the web is taking place  on this day you set up a reach ad an engagement ad and you just make sure everyone who’s registered  is the only people who see this page and then lastly a replay page with text for compliance  purposes that is essentially almost like a sales page but it gives them the opportunity to watch  the replay that way they can make a decision on whether or not they want to buy if you craft it.

Almost like a sales page and there’s enough text on the screen for Facebook to review what it is  you’re selling you have a higher probability that the well not only the ad gets approved but  also your page gets approved now with legal ease and compliance obviously we’ve talked about this  quite a bit throughout this entire course but just as a quick reminder make sure you incorporate this  little footer on all your pages in The Funnel this site is not a part of Facebook website or  Facebook Inc additionally this is not endorsed by Facebook in any way Facebook.

Is a trademark of Facebook Inc it’s just ensuring that well the people at Facebook know that none of this is being promoted by them and is endorsed by them also make sure you have your copyright your business name and if you really wanted to make sure that you look like a legitimate business link to you.

About us your terms and conditions and earnings disclaimer privacy policy contact us so on and so forth you want to take it one step further business name business address and now you have every possible thing.

That you need for compliance purposes so that Facebook knows that you are a legal and supporting business in your country when it comes to pixels before ever starting an ad make sure you have your pixel in place of course you know you can do this with the conversion.

API you can do this with the existing Universal pixel but we want to make sure that you want to  have page views being tracked you want to have complete registration as the thing that is going  to be tracked when someone registers this is what you’re optimizing for view content is for people  who hit your sales page or your replay page you can decide on which one’s more important to you  if you turn your replay page into a sales page well you have a two for one you could set it up  as view content add the cart is for your cart and then purchase are for people who’ve purchased.

And so, keep in mind you add.

To cart and purchase pixels do not always pull 100% accurate data as we know with all pixels in this case, so this is typically better for Evergreen campaign so when you’re doing anything that is live, you’re basically looking at registrations and view content and of course maybe some add.

To cards too purchases will be here and there if you’re doing.

Evergreen you’ll have a better case when it comes to tracking because in real time you’ll be able  to see you know someone came in today they came in yesterday they bought it’s being tracked in  the dashboard or whatever tracking platform you’re using so this is just phase one obviously putting  together all the pieces you need in order to advertise effectively and so with that being said  let’s go into the next video and talk about what needs to happen next to have a successful webinar.

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