Our Magic Bullet (Fastest Way to Grow Your Accounting Firm)

What’s up, ladies and gentlemen, welcome to today’s edition of free tool Friday, my name is Tyler s, Clark and I’m so excited to share with you our magic bullet, the fastest way to grow your accounting firm, and i know how that sounds. But what we realized is people would come to us and they say tyler. We know you’ve got a lot of really powerful strategies to be able to grow, but if you could only pick one of those that you believe would lead to the results the fastest. What would that be, and the answer is, there are no magic bullets, but this is the fastest way to grow your accounting firm and the way this really works is um, it’s a form of referrals and that might sound strange because referrals are actually the slowest way To grow an accounting firm right, it’s like you, get one referral.

Then you get another referral and you’ll reach your growth goals, but it may just take you a decade or two decades to do it. If you only rely on referrals, however, there’s a very different type of referral that works incredibly well to accelerate you, okay and um. This is this is known as the dream 100 strategy shout out to Russell Brunson, who initially uh introduced us to this concept.

But the dream 100 is the idea, as opposed to one to one going and knocking on a door direct messaging cold, calling cold emailing whatever it is right. Instead of going directly to that dream perspective client. You are now going to someone who is using a one-to-many approach. In other words, they already have the trust of the audience that you want to be working with, and this is how you go from uh fishing without any bait to shooting fish in a barrel and really quick, isn’t shooting fish with a barrel in a barrel like A really weird expression like who originated that? How do i get popular?

I don’t know, but if you know, let me know in the comments section down below, but I’m going to use shooting fish in a barrel as a as a mental image. To help us understand how dream 100 truly is meant to work, so let me explain again just how dream 100 starts. What you do is you look at complementary and non-competitive service providers that are already working with the clients that you clearly want to be able to work with when you see us promoting neo tax or when you see us promoting a big one, coming up uh that we’re Really excited about for a workflow management tool, they’re amazing there, just absolutely crushing it in the space uh or when you see us promoting anybody.

What we’re doing is we’re, saying: hey you have a you, have a complimentary offer to what dream firms does and we want to make our audience aware of it and, by extension, we’d like to go in front of your audience and be able to share what dream Firms has to offer, and the same thing is true for you, so this is who has access to the audience that you want to work with now? The thing that’s interesting about the shooting fish in a barrel analogy is that barrels can be different sizes, and they can have different types of fish in them, and so you might say well wait a minute um. You might be going to someone and say wait a minute. You don’t really have the type of fish; I’m looking for the prospective dream clients.

Those are. Those are really just more of 10 40 works: I’m trying to get away from 10 40 work. I want to go towards this particular type of style of work. With this specific type of client, you might say, hey. I really want to be working specifically with crypto, and i want to do advisory right again. You can fill in the blank with whatever it is. You want to be doing there and then you go wait a minute that barrel is all wrong and then you go and find someone they go. Oh wait! I have exactly what you’re looking for right, like i do uh financial planning for crypto right like that’s what i do.

We need more of the accounting in the back end, bookkeeping piece. We should put something together, but here’s where things get interesting right.

It’s one thing to have the list and be able to go and see who has control of this audience that you’d like to gain access to. But what we need to do is we need to say, can we do? Are we comparing a reservoir of the fish? We’Re looking for against a tiny little cup right, and so what that means is, if, like you, show up and you’re like you’ve, got this little tiny cup with a couple of guppies in it and you’re going to talk to someone’s got this huge reservoir filled with All these massive fish that you’re gon na be like they’re gon na be like well. Is this a fair trade right like if i give you access to my audience, am i going to get access to your audience and will it be somewhat of an equitable arrangement, and if the answer to that question is no that’s okay, what you need to do Is you need to go and speak?

Well, i might have this little cup right now, which is very normal. But if i go to someone that also maybe has is just starting to grow and maybe they’ve got a bowl right or maybe they’ve got something. That’s saying that they’ve got the right type of fish in that bowl and if i can just say that hey this is growing, yours is growing. We can grow faster together; that’s the fastest way to grow. If you find like-minded people in a similar space that have a a uh that have a similar audience of a similar size and you say hey: why don’t we make our growth journey a little bit easier and i can give you access to the people that know Me that most likely don’t know you, and we can do this, viceversa and we’ll both benefit.

So, to summarize, what we’re doing here is we’re finding a list of people again. This is what dream 100. Is it’s a hundred people that have access to the audience? You want to work with, and then from that you say well, i have the list now. What now? What now? What do we do now we make an offer. Now we go to them when we connect and we say hey, i like what you’re doing i see what you’ve got going on, perhaps there’s an opportunity for us to collaborate so step. One is the list step two is, let’s make the connection and step three is, let’s make the offer.

Let’s get the date on the calendar for a co, co-promotion, co-branded event, and there are a couple of different ways to do this. If you notice the way that we like to do them, we like to do that interview style event where we invite basically everyone we possibly can and say, let’s put this together and then same thing is true. On the other side, you can do this with podcasts. You can do it with webinars, you can do simply just a co-branded email promotion say hey. I really like this person. I think they’ve got something that you should check out, but there’s one last element to this that i think is sometimes neglected. When people talk about dream 100 is that you have to be able to have transparency and track what’s happening on the back end right, so once you’re sending people to a server’s provider.

Of course you want to vet them, validate them that they’re ethical and honest. If you ever see someone get removed from a dream 100, it’s usually not a good sign, but the point is like you want to make sure that you’re sending that traffic over, but you’re, also tracking, whether or not that traffic is materializing into what that Person wants, and vice versa, because it’s not just as simple as hey, let’s just put on a webinar together, it’s let’s make sure we promote it and then, after we finish the promotion, let’s make sure that we’re both getting what we want from this and then we Can tweak and change how it works in the long run and believe me for when i say that we’ve done this, we have clients that do this exceptionally successful successfully and every time every time they get in front of these audiences calendars get booked up dream.

Clients start buying from them. It is the fastest way to grow. It takes some foresight. It takes some planning like any initiative or strategy um, but it is by far the fastest way to grow your accounting firm bar none. So let me leave you with just a little piece of food for thought if you have not put together a co-promotion with another company in the last 90 days. I challenge you to do it in the next 90

That’S 30 days of building a list, that’s 30 days of being able to interact with that list and generate some interest and then that’s 30 days to promote and put on the event itself. If you do that over the next 90 days validate whether or not what I’m telling you is the truth and believe me when i say you will find that it is in fact the fastest way to grow your firm. So, i hope you’ve enjoyed today’s free tool. Friday, my name is Tyler s. Clark if you want to be able to create and elevate your dream firm to an all-new status, we’d love for the opportunity to help you to do just that and remember that only you can create your dream firm. But we help you every single step of the way have a wonderful weekend. Everyone and we’ll see you next week for an all-new edition of free tool. Friday.

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