Hey do you guys know what time it is time for another Google ads video because Google ads Isan amazing way to get high quality traffic to your website and in this video I’m going to show you exactly how to do that I’ve been using Google ads myself for the past 7 years to send traffic to my website as well as other affiliate products that’ve been promoting and so in this video I wanton show you the different Google ad campaign types so that you too can send high quality traffic to your site make sure to stay through to the endif the video because I’m going to go over althea different Google ad campaign types and the one that you use will depend on your objectives your goals and your Niche so you don’t want to miss any of that are you ready let’s get straight into its the first campaign type I want to talk about iSearch and this is the lowest hanging fruit herewith Google ads because you’ll be giving people exactly what they’re searching for search ads will look something like this and for most Businesses Hey are the most effective and the easiest to setup and you should use search ads no matter what business you’re in just because they’re that easy to set up and you’re simply giving people what they’re searching for so you can never go wrong with that once you create a search campaign you will be able to create your ads.
And add keywords and the meat and bones of a search campaign are the keywords because that is what will determine when your ads will be shown so you’ll be able toad a list of relevant keywords and when somebody types something in Google that is related tithe keywords that you added your ads will show up so a search campaign type is really good for anyone and especially beginners because it is the lowest hanging fruit when it comes to Google ads now if you have an inventory especially a physical inventory of goods for example if you’re an e-commerce store you can also consider running shopping campaigns and a shopping campaign is basically the same as search in that it shows up on google.com however you won’t be able to add the keywords what you will be able to do is add a title and description for all the products that you have and Google will automatically show your products to people looking for whatever itis you’re offering so it’s also basically like search campaign but you have less control and the shopping campaigns are much more visual ethereally stand out so if you have a large inventory you definitely want to go with a shopping campaign now if you don’t want to limit yourself to searches if you want to get as much traffic as humanly possible on as many different websites YouTube channels and the Google feed then you should consider running Discovery.
And display ads this is a great ad format to help you drive a lot of traffic to your website and ads here will show up on different website types different YouTube channels whatever you set so with this campaign type you’re going to have full control to not only be able to put your ads on specific websites and specific YouTube channels and videos but you can generalize it and put it on websites or YouTube channels surrounding a certain Niche surrounding a certain category you will also beagle to Target users that are interested in ascertain topic that have shown a desire to buy or other characteristics such as demographics things like that the cost per click for these campaign types is also lower just because you’re reaching mass audience so your ads won’t be as targeted but you will get much more traffic now if you’re braver and you have some videos or you have a YouTube channel you should definitely go withal video campaign so what you’ll be able to does upload any video to YouTube you can set Itto unlisted if you don’t want the public to see it and from there you will be able to run your video ads on any YouTube channel in any YouTube videos again you’re going to be reaching a very wide audience and you’ll be able to speak directly totem with your video so another great way to get traffic to your site and last but not least if you like all of these campaign types and you wanton go big and use all of them and allow Google to find the best customers for you can use performance Max Campaign which is a newer campaign type here with Google ads and what it does is it combines all of these campaigns intone so you’ll be give Google permission to run your ads everywhere basically you don’t have as much control unfortunately with this campaign type but Google relies on fancy AI fancy robots to find good high-quality traffic for you so especially if you set up conversion tracking this campaign type could be very beneficial and effective for your business now where you would actually find and create these campaigns is inside your Google ads account head over to ads.
Goole.com tossing up or sign in you’re going to click on the little plus sign under the campaigns tab you’re going to click on new campaign you can select your objective let me know in the comments if you want me to make a video on the different objective types as well let’s suppose website traffic we’re going to click on continue you can choose your campaign type here and these are all the different ways that you can use to drive traffic to your website now if you want to get into more detail for any one of these let’s say search or display I do have very detailed and comprehensive videos on YouTube as well as training courses only website at evan.com old- courses where Igo into very thorough detail on how to create Google ads search campaign as well as how to optimize it how to set up conversion track and basically how to master it and get everything you need here with Google ads I also invite you to get my free affiliate marketing guide Ativan mana.
com which will help you understand little bit more about affiliate marketing how-to get started and how you can potentially start making money with it today and this is how you can get amazing high-quality traffic to your website with Google ads that is all for this video thank you for watching I will see you in the next one.
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