Should You Have Multiple YouTube Channels ( Pros and Cons )

– Multiple Youtube channels. Is it a good idea, is it a bad idea? Well, sometimes it’s extremely smart to do multiple channels. Other times, not so much. We’re going to get to the bottom of it, and we start right now.

What is going on? My name is Nick from TuberTools.com Welcome to another video. If this is your first time here and you winna learn how to grow your channel, make videos, and all types of other Youtube-related stuff, start now by subscribing and clicking the bell so you don’t miss anything. First, if you’re a regular viewer, I winna know your thoughts about the color change down in the comments below.

Okay, I get this question all the time in my comments sections, livestreams, on Twitter, Instagram DMs, emails. Have I made it obvious yet how often this question comes up? Don’t worry, you’re not alone. Anyway, let’s get to the bottom of it, starting with the reasons that you should have multiple channels here on YouTube.

If you make mixed content.

For example, let’s say that you have a channel where on Monday you upload games and then on Tuesday you upload a vlog. Okay so, while sitting here in the cab, I just had a phone notification come in that one of my videos just reached the 10,000 view mark, which is pretty cool, first time for me. Right there. Youtube Channel Ideas, 10,033 views. Pretty cool, first time for me.

And then on Wednesday you just got a new phone so you’re gonna go ahead and upload a tech video or an unboxing video of that. And then on the weekend let’s say that you do something about what you do with your meal prep. Since YouTube shows content to people based on what it is that they’re interested in, it’s a really good idea in that particular case to have multiple channels because let’s say that people really dig your vlog content.

So now we are going to go down to the town right down the street here and we are basically going to have everybody vlog and record videos and stuff like that. You guys ready to go?

And we’re starting right now. – Yo. – Well, when you publish all of your other content, they don’t respond to it. It lands on their home page, they get the email notification, it shows up on other recommendation features on YouTube, and they just don’t click on it?

Well, what’s happening is you’re actually hurting the click through on those videos, which is basically telling YouTube, “Hey, even the people that are subscribed to this channel “aren’t digging this.” Of course, you can come out of that on the backend. Let’s say that you get a really high click-through rate in your thumbnails or you have very high audience retention, then of course Youtube is gonna say, “People in general are responding to this “so we’re gonna try to find the right audience for it.” But then you end up in that same loop where you have all of these people flooding in for your vlogs but then it’s like, “Well, we don’t even care “about this other content on their channel.”I really like their vlog “but I don’t care about this other stuff, “so because of that, I’m actually not even going to subscribe.” The same exact same thing happens when, let’s say, they come in for your gaming videos. They’re all like, “Oh, this person’s an awesome gamer.” But they end up going to your channel page to see what other games you play and see what other stuff game-related that you’re into, and they’re like, “Oh, wait a minute, “I can’t even find the games on this channel page, “what’s going on?” No subscriber for you ’cause they can’t figure it out. It can also hurt you in terms of other monetization options.

So, let’s say that you decide to not only rely on AdSense, which is a really smart idea, by the way, and you start seeking sponsorship opportunities. Well, in that particular case, if you are not making a specific type of content for a specific audience, then it can be a little bit more difficult to find yourself an alignment with a specific brand that would be a great fit for your audience.

Again, possible, but it becomes more difficult because you’re making a bunch of different types of content and you don’t really know who you’re making that content for because you’re just putting out a bunch of stuff and hoping that people will like it. Now, let’s say that you have a main channel, and you’re focused on that channel and you’re putting out content on a regular basis. Everything’s going great, you’re getting momentum, people are loving it, they’re like, “Yeah.” But you’ve been making that type of content for a while, and because of that you don’t have to try very hard to put that type of content together and you’re not really challenged anymore, so you need a creative outlet. Well, a creative outlet is a fantastic reason to have another channel, where you can still have your core focused content and then you have another channel that is more of an expression channel where it’s like, “Hey, I’m just going to put up whatever it is that I want here.”This one’s going to be a variety channel. “I don’t really care about all of the algorithm stuff “and all of that, I have my main channel for that, “but this is just going to be my expression channel.” Doing it that way definitely makes sense.

And a bonus with that is you can also use your main channel as a filter of sorts to take people over to that other channel. And what I mean by that is this. Let’s say that you have people that come in and they watch your videos, and they watch your videos just because they enjoy you. They enjoy how you put the videos together, they like your personality and the quirks of your personality, and all the nuances of what it makes you, you. Those are the people that if you do an expression channel, they will probably also transfer over to that expression channel because they dig the stuff that you put out, regardless of what it is that you put out.

So what happens then is you’re filtering people, where you have some people that are coming in for your topic stuff and then you have some people that are coming in for the topics and you, or you, and you take the people that are coming in for the “and you” and “or you” part and you filter them over into your creative expression channel as well. Those your hardcore viewers, and most likely those are the people that are going to end up being more important to you as well because those are the people that are into what it is that you’re doing.

Now, here’s why you shouldn’t. Oh, should’ve done this red for the shouldn’t. (groans) Blast.

Now, here is why you shouldn’t have multiple channels. Let’s say that you are very focused and very dedicated to the current channel that you have, and you’re trying to make content for a certain demographic of people, and you have goals that you’re trying to reach that are based around that channel. If you’re in that situation, if you open additional channels then what’s going to happen is, you have to manage those channels as well and you also have to make content for those channels. Were, instead of going that route, you can take all of that effort that you’re going to put into that additional channel, then you can do more for your current channel to make your current channel better.

So that might be uploading more content to it, that might be interacting with your community more, that might be engaging in other social media platforms more to bring people into YouTube or just grow your exposure there.

It could also mean adding more to the business side, where you’re doing more outreach and you’re trying to get more deals going on in the backside of your channel. Or building your own assets that you’re offering off of your channel. That time can be spent on your own channel. Another reason that you shouldn’t do multiple channels is because, as you already know as a content creator, it takes a lot of time to do this stuff. I mean, I know a lot of people they have to hurdle just in general of making enough content to sustain one channel.

So, in that situation, how are you going to do two channels when you can’t even fully support the one channel with the current available time that you have? I mean, I’m sure you heard the analogy about the magnifying glass, where if you have the magnifying glass and you focus all of that energy from the sun into one place then maybe you’ll start a fire, whereas if it’s going all over the place, well, there’s a really good chance that nothing is going to catch on fire because you’re not focusing the energy.

We’ve only got so much energy, so much time, all of that stuff, so consider that also when you’re considering doing multiple channels. Now, there’s a link right up here at the top of the video. It’s a video that I made about a critical thinking error that a lot of Youtubers have.

Pretty much everybody has it and I’m pretty sure you probably do as well. So I want you to click on that video right now and check it out, it’s gonna change the way that you think about things here on Youtube. And to learn more about growing your channel, making videos, and all types of other Youtube-related stuff, start now by hitting the round subscribe icon so you don’t miss anything.