Affiliate Myths Debunked: Build Profitable Programs!

Mm. That’s good. And welcome to new episode of Digital Car Coffee Marketing Brew, and I’m your host, Brett Deister. As always, if you do like this podcast, just subscribe to all your favorite podcasting apps and YouTube as well. It always helps.

But this week we’re gonna be talking about affiliate marketing. The favorite thing people don’t really wanna talk about, because it’s sometimes. Hard to do because you’re relying on normal people to help spread the word most of the time, but not always. But most of the time you’re getting just your regular customers to spread the word. But I have Dustin here and he is an expert in this.

He’s been doing it for many years. He’s a nerd as he says himself about this, and he just loves about this. So, I’m happy to have him on the show.

So welcome to the show, Dustin. Hey, appreciate you having me, Brett.

Yes. And the first question I ask all my guests is, are you a coffee or tea drinker? Coffee, a hundred percent. And cowboy coffee if, if it’s available. I, I actually enjoy adding a little grit to my morning. Like I’m straight black, I put nothing in it, and I like the bitterness. No. So, you just like to boil the water with the coffee grounds and be like, you know what? We’re just going to have both of ’em together to get as much caffeine outate this thing as I can. I chew it up as I drink it. Yeah, it’s great. No worries. I gave a brief introduction to your expertise, but can you give the listeners a little bit more about what you do? Yeah, you got it, man. 13 years of affiliate marketing and digital marketing experience.

I’ve, I’ve ran merchant programs and my own agency over the last five, and I help small companies, SMBs, especially in the SaaS department, to grow and create an affiliate program that actually works. And that’s, that’s what I’m passionate about. I, I actually teach a course now that teaches everything that I know and help giving back to the community of affiliate marketing as, as we know it today. All right. And what has changed in affiliate marketing since the explosion of AI and the pandemic in general? Because the pandemic has, has, we’ve all said, changed everything. Sure thing. The pandemic. First of all, affiliate marketing was one of those fields that actually blew up.

So in instead of being a detriment to most of society, affiliate marketing actually profited enormously over shooting their.

Expect stated growth in in affiliate just because Covid brought everything online. So much more and revenue was generated online, significantly increased for affiliate marketing. So, and then I forgot the other question, Brett, what was the other part of that? AI as well. So we had liked the pandemic and then like two years later it was an AI is everywhere. AI is everywhere, and affiliate marketing is getting easier because content can pre-produced via AI significantly faster. And there are quite a few programs out there, chat, GPT, of course, and then you’ve got things like Jasper AI and some others that are just absolutely killing it out there and helping affiliate marketers produce content at a much faster click. Got you. And so do you have any like latest stats, like just an overview stat or just like affiliate market? You said it blew up.

Is it still blowing up now as we’ve seen it, or has it kind of like plateaued a little bit? Are we seeing that type of like slowdown? I. There is, there is no end in sight to its uptick in growth. Companies every day are figuring out the power of having a army of sales reps that are paid on a commission basis. ’cause that’s exactly what affiliate marketing does. And no, the, it continues to scale. I winna say 2023 is destined. Some in saying number like $12 billion coming through the affiliate channel altogether. And I like to say a, a good affiliate program will cover an additional 20% of your revenue that you have existing by just adding in those kinds of partnerships that are going to be a good fit for your product.

Yes. And that actually leads into my next question. How do PR pros and marketers create a great affiliate programing? ’cause everybody can create one.

But not all of them are good.

Oh, absolutely. And they’re not all built the same. There’s 50 different softwares to choose from the management aspect, which is extraordinarily important. There’s this very odd thought process. The industry that. You can just go out and create an affiliate program, and all these affiliates are going to come on in and join your program. And that just couldn’t be further from the truth. Like companies very quickly realize that it doesn’t matter how good your offer is or how, how you think partners are going to swarm on in. You have to beat the streets and get the word out about your program and expand your brand.

And it’s a lot of hard work affiliate managers.

Affiliate management is a full-time job if you’re doing it right and you really winna expand with it because you can never have enough recruitment to your program. So that, does that mean for creating a great affiliate program is to actually have like good incentives? Is it good to have like a great onboarding process like. What other things should marketers know if they’re just trying to start at it out? Yeah, absolutely. The all of the above. To answer your question, yes, you have to have an appealing offer. You have to check your competitors. You have to make sure that your competitors, I. Are not offering something well above what you’re offering to your partners.

And if they are beating you out, you just can’t handle those margins, then you have to figure out other ways to incentivize them. Maybe that’s free accounts, maybe that’s free products, maybe that’s an SEO link backlink to them. Just whatever you have to utilize to get them into your program rather than sending traffic to your competitors. It’s what you’re going to have to learn how to figure out. So best, best-case scenario is getting help before you are creating a program and just try to make it happen on your own.

It’s almost always a recipe for disaster if you don’t get some kind of consultant in there to, to help you build this thing out right the first time. And then, like you said before, how AI has changed at all. How can you, I, I guess, implement AI into that? Affiliate marketing where it actually is useful? Yeah. From the brand’s perspective of things using ai, it, it hasn’t hit the ground like it has for building content on the publication side. So the publishers are using AI every single day to help them create 1500-word blog posts in a matter of minutes rather than hours or days.

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