What is up you guys it’s me gaylyn lareese and welcome back to another business video here on my channel in a recent poll i asked you guys what phase of your business you’re currently in and the majority of you guys said building an audience so over the next few weeks i’m gonna actually be sharing some videos with you guys to help you build your audience for your business so if you have not already subscribed go ahead and do that and hit that notification bell so you can make sure you don’t miss an upload because i’m sharing with you guys basically this exact stuff that i do for my business.
Now and how i built it into what it is so I’m basically giving you guys free game, and you don’t want to miss the uploads if you’re new around here hi my name is Gaylin Larese.
And i am a dancer operating a full dance business.
That involves everything from choreography to content to physical products and I’ve been able to do this by building out my personal brand into a full business as a dance business the success of my efforts really is based on the content that i create and how i use that content strategically in my business which is why content planning is so crucial so in this video I’m going to break down for you guys the five different steps that i use to create my content strategy turn that strategy into a content calendar and then execute that whole content strategy with my workflow.
So we’re going to break down a whole bunch of stuff in this video go ahead and grab your notepad and if you’re ready let’s jump in this video comes with a worksheet that you can download for yourself to use and i will actually be using it in this video so i will have that link down below for you guys in case you want to print it out or use it on your iPad so let’s face it having content is essential for anyone looking to build their business in 2022 and yes you can build a business without it but I’m just going to tell you it’s a lot harder which is why creating content is the first of the five different tips that i give you guys in this video where i share how you can start becoming a dance business right now so if you are a dance teacher choreographer or a dancer yourself my homies you know.
I’m saying my peoples I’ll have that video linked up top and down below for you guys now for anyone looking to build their business from their personal brand we already know how important it is to be consistent you’ve heard this time and time again and it’s not only because the algorithm is so inconsistent with how it chooses to show your content but also because it helps you build up the skills to be able to put out that content at a certain level of quality every single time now that we’ve got it understood that we’re going to be posting consistently yes we’re here on that we’re here on that my first step for making your content strategy and creating your content planning is to plan your posting days i highly advise that you post a minimum of one day a week however.
I’m going to show you how you can turn one idea into multiple ideas that will allow you to post multiple times throughout the week so your posting day think about it as like your big day in your head and that’s the day that you’re either posting your YouTube video your blog your tick top your Instagram content that’s your day that you’re preparing for each and every week and that’s the day each week that your audience can expect you to show up there are a lot of different ways that you can pick this day some people look at their analytics or their insights and they choose based off of you know what days their audience are just on the platform more often or you can do what i like to do which is i just plan it based off of my already existing calendar.
So let’s say you have a nine-to-five job already or you have another job that takes a lot of your time planning your posting schedule around the days that you already have in your existing calendar can make it so that it’s something that you can actually keep up with and maintain this should also be a day that gives you enough time before the actual posting day to prepare the content picking a day that’s going to require you to film the video edit the video make the thumbnail and post the video.
All in one or two days is the quickest way for you to get burned out take it from someone who has been there planning back-to-back days of things that are due is just not the best thing for your things pop up.
And you want to be able to make sure that even if life’s happenings do happen that you still are able to post consistently and so making sure that you pick a day where you have enough days ahead of it to prepare is the best way to go about your content planning my second step for creating your content strategy and developing your content planning is to brainstorm a bunch of content ideas and pick one i like to keep running ideas.
In my head throughout the week in my notes on my phone it’s the easiest way for me to keep track of ideas without always having a pen and paper on me and i can always draft up titles and different things that i want to do with pieces of content in my notes and generally when I’m thinking about these ideas and putting them in my notes I’m thinking about them for my primary platform which is my YouTube channel.
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