Do content creators need a mission statement? And what can you learn from their mission statement examples that you can apply to your content creation business today? To answer this question, I did some research. I Googled some of the best content creators on the planet to look for two things. First, did they have a mission statement?
And two, what template did they use? I started out by searching for top bloggers, and I found this great article from Blossom Themes. It listed 22 successful bloggers who had healthy followings and were making good money. I searched through the websites of the 22 content creators and I found mission statements for eight out of the 22. Well, actually, it was 21, because I couldn’t find one of the websites.
That’s one in three have a mission statement. Maybe the others do, I simply couldn’t find them. In this video, I’ll share the best three mission statements that I found. And I’ll point to the lessons that you can apply to creating your mission statement today. Let’s dive in.
Our first example, came from a guy who started out as an architect just like me. And then he went into blogging, and podcasting, just like me. And he’s been really consistent and producing a lot of content over 18 years. That’s not like me. Maybe that’s the thing that separates me from Pat Flynn, he’s been very consistent over a long period of time, plus he has a bigger following and makes a lot more money from his blogging than I do.
Maybe that’s why. And it was very easy to find Pat’s mission statement, because he wrote a great blog post article with this fantastic title. I love that he’s saying mission statements are essential. I agree. And based on that, of course, he has one.
And that’s a great lesson from Pat Flynn to start with, walk the talk, if you’re going to tell people to do something, you need to be doing it as well. And here’s why Pat thinks you need a vision and mission statement. Here’s the quote, “In business, just as in life, it’s important to have an understanding of who you are, where you’re going, what you want to achieve, and why you want to get there. You need to have goals. And those goals need to serve an overarching purpose.
But to get there, it takes effort.” And here’s Pat’s mission statement: “to teach others how to build an ethical and smart business fueled by passive income”. I love this example for three reasons. It’s specific. It’s such a great clear match to Pat’s website and the content that he creates.
And it uses simple, easy, everyday words. And here are the four parts that you can take from Pat Flynn’s mission statement and apply to creating your own. It starts with ‘how’ – to teach. It says ‘what’ – to build a business. That’s the end goal.
It adds some personal values – to be ethical and smart about how you approach what you do. And it has a very clear strategic ‘how’ – it’s fueled by passive income. A round of applause. So if you want to write a similar mission statement based on Pat Flynn’s, here are the four keys you need: what you do, how you do it, what values you hold dear, and your method or strategy for achieving it. A second content creation mission statement I found as a bit of a lucky accident.
I was searching for top bloggers and was reading an article about Michelle Gardner with this wonderful title. While the article was a great read, I didn’t find a mission statement from Michelle, but I did find a powerful statement from the post author Cam Woodson. Now this might not be Cam’s formal mission statement, but it is a great goal and it offers a great template for creating your mission statement. The format is very simple. Create three goals you want to achieve and combine them together into a single sentence.
Number one, demystify the process of making money online. Number two, wander the world and three, live an unconventional life. What are your three goals? Our third example comes from Harsh Agrawal – I hope I pronounced that correctly. His website is Shout Me Loud, and he shares his mission as: “Shout Me Loud is part of a movement to liberate every human being from the nine to five job.” That’s really interesting because he doesn’t say he is the movement. He frames it as I’m part of this bigger movement, and I think that’s really appealing. But the thing that caught my eye is in the next paragraph, “Welcome to Shout Me Loud, a platform to learn and grow as a blogger or digital marketer, a community of enthusiastic individuals who are popularly known as shouters”. I love the name or label he gives to his audience. The more specific you can identify your audience, the better.
He does that by saying ‘blogger and digital marketer’. But then he goes one step further with the term ‘shouter’. That’s clearly a theme that he talks about. And the key is, it’s unique to his brand and his business. If you truly want to stand out from the rest, having a clear audience named and your mission statement is really helpful.
It tells your audience this is for you. If you’re a blogger or digital marketer, this is for you. But if you can make them feel like they’re part of a unique tribe, you can build a stronger connection with them. And Harsh does this with his label of calling his tribe people ‘shouters’. This takes his mission statement to a whole new level.
Well, there you have it short and sweet this week, and three really powerful examples of mission statements from leading content creators. Most importantly, I’ve highlighted several things you can use today to use in your mission statement to inspire yourself and your audience. In our next video, I’ll be asking you the question, what’s the difference between a mission statement for a thought leader and a content creator? Thanks for watching, and I’ll see you in the next video. Bye
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