Repurpose Content: Create More in Less Time

# Master the Art of Content Repurposing: Turn One Piece into 20+ Content Assets

Welcome back to the Brand Merry channel, where we share personal branding and marketing strategies to help you increase your impact and your income. I’m Michelle Knight, founder and CEO of Brandmerry.com, and today I want to share with you the art of repurposing. Specifically, we’re going to talk about how to create a content workflow and how one single piece of content can create 20+ pieces of content in your business.

I have a free guide for you that’s going to break all of this down, and you can map it out inside this guide. Stay tuned to the end, and I’ll share how you can get your hands on that.

## Step 1: Choose Your Core Content Format

The very first thing you want to do is figure out what your core content is going to be. I recommend that this core content is a long-form piece of content—something that’s quite a few words, typically around a thousand words or so—that you can then break up into smaller pieces. It’ll make sense why we’re doing that in just a few seconds.

This core piece of content typically comes in the form of:
– **Blogging** (writing)
– **Video** (which is my core piece of content)
– **Podcasting** (audio)

These tend to be the top three that my audience and my clients like to gravitate towards.

I do have a few clients who are super comfortable on social media—maybe that’s their well-oiled machine—and they’re wanting to move into other areas like podcasting, video, or blogging. They like taking their three or four posts a week and pulling them together into one single piece of content. That option is available to you, but I find that the majority of my clients really love taking the long form and then breaking that down.

Choose the piece of long-form content that works best for you. I start with video content, so this video right now is a core piece of content for one entire week in my business.

## Step 2: Decide on Your Platforms

This is equal parts where you feel comfortable showing up and want to show up, and where your audience is showing up. We never want to say, “I want to be on Twitter,” when your audience really isn’t spending a lot of time on Twitter. Be really strategic, especially if it’s just you in the beginning. You don’t have to be everywhere.

As you start to really get great at mastering this workflow, you’ll find that it’s really easy to add on another social media platform or add a different piece to your content. But in the beginning, start small.

### The Three Areas I Recommend:
1. **One form of social media**
2. **One form of search engine optimized platform**
3. **Email marketing** (you should always be growing your email list, which means you should always be emailing your growing email list)

For search engine optimization, this could look like:
– **Blogging** (which works hand-in-hand with Google)
– **Pinterest** (which is a search engine platform)
– **YouTube** (which is a search engine platform)

Choose one of those, plus your email list, and then a form of social media. Maybe that’s Instagram, Facebook, Twitter, LinkedIn, or TikTok—whatever works for you.

## Step 3: Map Out Your Content Plan

Once you’ve figured out your core content and where you’re going to be putting that core content and additional pieces, now we get to map out the plan. This is where the fun begins!

Inside the guide I’m going to share with you, there’s actually a web that I’ve created so you can have a really visual representation. You have your core piece of content in the center, and then you have all of these webs—kind of like mind mapping—that go out with the different platforms and how many times you’re going to show up on those platforms.

### My Business Example

Let me give you an example of my business so you can see how this works:

**Core Content:** This video (part of my “Mondays with Michelle” series)

**Distribution:**
– Video gets put out on Facebook, Instagram, and YouTube (3 platforms already)
– We transcribe the video content and turn it into a blog post (optimized for SEO)
– From that blog post, we create 5+ pin graphics for Pinterest
– We create 2-3 graphics or posts for Facebook and Instagram (6 additional pieces)
– We create Instagram Reels and Stories related to the content
– We email our list about the new blog and video

That’s about **20 pieces of various content** that I’m putting out into the world, and it’s all coming from one single video. I’m not having to recreate the wheel every time—that core transcript from this video is creating the social media content, the blog, and determining what the Pinterest graphics are going to be.

## Why This Strategy Works

This approach is awesome because it ensures that:

1. **Your content gets into the hands of the people who need it most**
2. **You become known for something in your industry** (the power of branding—repeating yourself and saying the same things in different ways)
3. **You reach people at different points in the buying process**

People who are further along and ready to purchase will most likely Google to find your products or services, while someone who’s just casually scrolling might be turning to social media for advice or education. By showing up on various platforms, you’re able to bring in people at various points of the buying process.

## Step 4: Create Your Workflow System

After you’ve created your core content, picked your platforms, and mapped everything out, you want to add this to a task management software so you can repeat the workflow every single week.

### Create a Detailed Checklist:
– Pick the title for the content
– Write a script (if doing video)
– Record/create the content
– Transcribe it (using services like Rev.com or team members)
– Make graphics for different platforms
– List out every micro piece that goes into this process

### Use Task Management Software:
We use ClickUp at Brandmerry, but you can also use Asana or Trello. This becomes a template that’s repeated every single week in my business.

## Beyond Basic Repurposing

Repurposing doesn’t stop here. You can use this strategy for:
– Programs and workshops turned into free content
– Free content turned into paid content
– The possibilities are endless!

## The Key to Success: Consistency

This strategy helps you consistently show up, which is key. Consistency doesn’t mean showing up every single day, but it means showing up for your audience and not disappearing for an entire month. That would stall the movement through the buying process—we want to keep that momentum going.

## Get Your Free Repurposing Guide If you’re ready to get your hands on my repurposing guide, go to **brandmerry.com/repurpose**. This guide will walk you through this process again and give you a nice workbook to map out the different pieces, plus I’ve got some bonus content on content creation and creating your workflow in task management.

There you have it—that’s how you master the art of repurposing and create a workflow that you can repeat week after week. This is essential whether you’re rocking the solopreneur life or have a team helping you out. Creating this workflow is an awesome strategy for creating consistent content. Ready to transform your content strategy? Grab your repurposing guide at **brandmerry.com/repurpose** and start turning one piece of content into 20+ content assets today!

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