No Degree Needed: How to Start a Successful Bookkeeping Business from Scratch

Hey, friends, welcome back to behind the Business, our live series where we have real conversations about entrepreneurship, what it takes to start a business from scratch, and how to grow your bookkeeping business into something that you’re very proud of. So today we’re here with my better half, Bill Rogers.

He’s the CEO here at the State Home Bookkeeper Academy. And we’re going to be talking about one of the biggest myths that we hear. I can’t start a bookkeeping business because I don’t have a degree. Bill, how many times do we hear that? All the time. All the time, right? The truth is you don’t need one. This is one of the most flexible, in demand and beginner friendly business models out there. And today Bill and I, we’re going to break that down and tell you exactly why.

So, are you guys ready? If you’re ready, I want to see you post here in the chat. Bill, are you ready? Let’s, let’s kind of, let’s kind of talk it off. Real talk. I know. Let’s do real talk and talk about it. Because I’ll tell you what, y’, all, y’ all have heard me say this before. Some of you have, some of you haven’t. I failed algebra in college. Anyone can do it.

All right? So, let’s just get that out there. I’m not afraid to tell you that.

And so we’ll go, we’ll get started here. I love all the chat here, everyone. Thank you so much. All right, Bill, why do you think people assume that they need a degree to start that bookkeeping business? People think they either need a degree or they need a certification, and you need neither to start your business.

You’re not CPAs. CPAs need a certification. Most CPAs are degreed. You’re not handling people’s taxes. You’re handling their bookkeeping and bookkeeping with, especially with, with what? We focus on QuickBooks. QuickBooks Online, you know, it’s data entry into a program that does all of the work for you. But we show you how to use the software, how to become an expert in the software you don’t have.

As Deanna said, you don’t have to be a, have an accounting major or finance major or something like that, or a license. No state in the United States requires you to have a certification, a license or degree to be a bookkeeper and help people track the expenses for their business. I love that. So then let’s, let’s ask, because I know people here are chatting about it. What skills or traits are actually more important than a degree. The biggest skill you have to have is a desire to help people because being a bookkeeper is helping other business owners.

You’re one business owner helping another business owner with a part of their business that they’re uncomfortable with. And most business owners are uncomfortable with bookkeeping not because of the numbers part, because it’s keeping them from what they are passionate about doing. And that’s about going out and growing and building their business. And by helping them grow and build their business and you’re growing and building your business. So that’s the number one skill you have to have is a desire to want to help people.

I think that’s so true because you think about it like the pool guy.

The pool guy does not want, he has a very successful business, but he does not want to be doing receipts. He wants to be able to hand that to you and you to be able to do that. I mean, everyone out there, they want to be able to focus on what they love and they’re passionate about and so that you can do what you do best to help them grow their business. I always look at it and I know Bill and I both do, we’re looking at as we’re helping them grow and scale their business business by what we can offer them. Right.
If that is something that excites you, I want to see you post here.

I want to see some chat here. If you, if this is something that you think you can do, I want to see that. Put me, put me there. All right. Why do you think, Bill, that this business model works so well? Is it because it’s high demand? I mean, I can tell you right now it’s like the people that we work with, it’s, it’s the flexibility, it’s a little overhead. But what are some things that make this business model work so well that. You think there’s two.

There is never a loss of demand for a bookkeeper. Every business out there needs, you know, there are something like 6 million new businesses every year that, that, that hit the, hit the US economy so, or the Canadian economy.

And there’s not a shortage of, of businesses. There’s a shortage of bookkeepers. That’s one.
Number two, what’s so great about bookkeeping is it’s a virtual based business. You can do it for anywhere. You can go out and, you know, go on a, a month-long holiday in Europe and still be able to run a fully profitable bookkeeping business. Those are, those are the two big things. Perfect. If you, I know you work with so many of our students. And you’re doing personal coaching too as well with several of them. Can you share a student story of someone that, that maybe had zero degree or zero experience that’s actually thriving? I, I can think of someone, I don’t know if you want to talk about her particular. Is there someone that just that you don’t mind sharing a story with? No. You know, one of the, one of the students that comes to mind is, is a student by the name of Terry Knowles.

And what I love about Terry’s story is she didn’t come to the academy with a sophisticated background, a pedigree of, of certifications and college degrees.

She came to the academy with a servant’s mentality that she wants to help people. And she has built a successful business and relocated from California to Utah and kept all of the clients that she had acquired in California and is now building a client based in Utah because of the flexibility and the relationships that she’s built. And it all started with that core trait of she just likes helping people. She’s got a servant’s mentality. And if you have that in your core, which is human nature, is that I want to help my neighbor beside me. I want to help someone in need. And it’s not the pedigree of the certification or the degree or the program or all of that that matters. At the end of the day, if you lead with offering help, assistance and value, if you lead with that, people aren’t going to ask what degree, what certification, what is that that you bring to the table? Because they see that you’re there to help them and people want to be helped.

Yeah. I was thinking also, just as you were talking through that, I was thinking of Jennifer Beckwith. She has been in business three years and, and just recently said she hit her five hundred-thousand-dollar milestone like she had no experience whatsoever and she just took it and ran with it. And I just, I think of people like that that just truly, truly have made such a difference and yet they now have that financial freedom that they’re looking for.

Right. Okay.

So, if you’re, if you’re thinking to yourself, I, I need, if you’re waiting for permission, you’re like someone, I need to, someone to tell me, I can do this. This is it. Seriously, this is it. You don’t need a degree. You know what you need? You need a plan. You need a plan. And we will help you build that plan.

So, I want you to know that we’re here to support you along the way.

If this is something that you would like to do. We want to help you. We want to help you take that next step. We want to help you actually build that plan and support you. So is you. What I would like to be able to do is share with you, and I’m going to put it here on our screen, a QR code. Bill, can you see that QR code right now? I see it. Okay, I want you all to scan that QR code and book a consultation with our team. We’ll help you build the plan. We’ll share with you what those next steps are, what that first 30, 60, 90 days looks like, and how you get that first customer so that you can be on your path to building your business.

All right, so scan that QR code. Get a.

Get a booked call with our team. Bill, is there any last words that you would like to share with anyone? Do not hesitate. Take action today. If you take action today, you owe it to yourself to at least hop on a call with our team to learn about how people just like you, in the same exact position that you’re in today grow and build their business. So what’s great is the academy has been around longer than any other, you know, coaching program of helping people grow and build their business.

And there have literally been over a thousand people been in the same shoes that you’re in today. The only difference is they took that first step to learn how that they could possibly build something for themselves. Sam.

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