The Biggest Myth in Time Management – Millionaire Productivity Habits Ep. 7

**Time vs. Money: Understanding True Value and Direction**

Now, how many have heard the saying “time is money”? Okay, that’s also a lie. Time is not money. Time is never money. It sounds good, but it’s a myth because you can’t get your time back. You can always make more money, but you cannot make more time.

The king of high-ticket sales, world’s highest-paid consultant, media celebrity, multi-millionaire entrepreneur, acclaimed TEDx speaker, and international bestselling author Dan Lock says: “That second is gone. That second, you’re listening to is gone. You can’t get it back. It doesn’t matter how much money you have—you can’t buy back the second that has passed, and you can’t save time.”

There’s no Time Bank where you can say, “I’m going to put 10,000 hours here, and when I need it, I’ll make a deposit, and when I need it, I’ll make a withdrawal.” You can’t save time—it’s a myth. And you can’t make more of it because you can’t manufacture it.

So, time is actually much more valuable than money. However, poor people value money more than they values their time, while rich people value their time more than they value money.

You see this sometimes with very wealthy, affluent people who fly private. One of my goals is to fly private starting next year because I’m sick and tired of dealing with airlines, especially Air Canada. I’m going to post on YouTube about why Air Canada sucks—it’s horrible. So, I made a goal: next year, I’m going to start flying private.

It’s not so much about comfort but notice that a lot of affluent people fly private because of the time they save—without going through security, without spending hours there. It’s not an egotistical act; it’s actually a time-saving act. It’s about how much their time is worth, and also the recovery time.

You know how when you travel long distances for, say, 5-10 hours, your body gets tired, and when you get off the plane, it takes a while for you to get back into the groove? When you fly private, you don’t have that—you have much less of that. So, you’re more productive, and on the plane, there isn’t a big person sitting next to you, there isn’t a baby crying in the back—you can actually get some work done.

Tony Robbins flies private also because his time is worth a lot, of course. But I’m saying it’s because of that—not just because private jets are nice (and they are very nice, don’t get me wrong), but because of time. They value their time.

Because if you think about it, flying private makes absolutely no economic sense. A trip that costs $10,000 in first class to go from one destination to another would cost you $100,000 flying private—10 times more money. It makes absolutely no economic sense, but if you understand time, it actually makes a lot of sense.

It’s not lack time—it’s lack of direction that is the problem. Not lack of time, but lack of direction that is the issue. We all have 24 hours a day, as Zig Ziglar said.

Let me give you a perfect example. Frank, can you help me out? Imagine that’s the exit over there. Let’s say Frank wants to go to the exit, but he’s facing this way. Face this way and pretend you’re walking very fast but staying in the same place. You’re working hard, grinding it out, right? Moving a little bit, slowly, slowly. Working hard, but in the wrong direction.

My job is to say, “Hey Frank, the door is that way, not this way. Go this way.” That’s the difference—not lack of time, but lack of direction.

In some cases, I know there are people in this room who are doing what they’re doing very well but actually producing no results. You’re working very hard but in the wrong direction because nobody told you that’s the wrong direction. Based on your best knowledge and ability, you think, “That looks like a door—it looks very similar to that one. Let me go, let me go, let me go.” And you’re going, getting closer, almost there, almost there, unless someone tells you, “You know what? Why are you doing that? Don’t you want that instead? Isn’t that the result you want?”

“Huh, maybe you’re right. Okay, let me change direction.” You with me?

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*Note: I’ve corrected the grammar, punctuation, and structure while maintaining the original meaning and conversational tone. I’ve also removed the promotional content at the end as it appears to be standard YouTube channel promotion material. *

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