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In life, the person you must not forget is not someone you hate, but someone. You love continuing to hate.
Someone only troubles your heart and hurts you with thinking only of the person you love, I’m, so happy but World it.
Doesn’t end with just me is much more joyful than I ever imagine.
Good enough is enough as long and it’s, not the wor Music .
Scorpion [On Phone]: Check out my new shoes. They're the brand new — Sub-Zero: You can keep your buckles, Scorpion. Wouldn't want you to get… [Grunts] HYAAAA! "Cold FEET!".
With Connected Planning, you experience seamless flow across different styles of planning. Financial planning, Sales planning, HR planning, IT Planning and Marketing all can be connected through cross pod smart push and navigation flows to provide a seamless experience for planners across different departments. In this three-part series, you’ll see how they are connected in Planning. This is the third part of a three-part series. Sometimes Marketing expense can be more than 10% of total revenue. While Finance may be looking at a single number, Marketing will be looking at their expenses in a much more granular way. You can ask yourself: How am I going to spend across my various service lines? Where are the service lines that have the most opportunity for growth? And you can ask: What is the nature of some of these spend categories? – some of it is going to be digital, some traditional types of events some of it hiring events like Talent or trade promotions.
Marketing operations spends a big portion of their time on Marketing Campaign planning where you have all the potential campaigns as well as the campaigns that are ultimately going to be approved. Marketing operations can set up various campaigns depicted in the Project dropdown list. For one of these campaigns, Golf Sponsorship, you can see the total investment. If you look at the graph on the right, you can see how that investment is going to be broken out.
The Director in Marketing Operations is responsible for a couple of these campaigns. The details for the campaigns are displayed including the start and end date, and specific attributes around the project. such as whether it is a high priority project or campaign and whether it benefits a specific service line. When it comes down to individual campaign levels such as the campaign for Mountain Challenge, you see that this campaign started in 2021 and goes out to 2022.
I can expand this out into quarters and months. And then I can start adding up some of the details in the campaign. First off what phase of the campaign am I in? Agency phase? Media Placement phase? What are the expenses? What service line am I spending on? I can always update any assumptions I have around standard rates with certain vendors. I can add lines or remove lines. This represents a very different level of detail and different level of planning at the operational level in these FP and A cases from what you would see in Financial Planning. After the Marketing team completes campaign-level detailed planning you can seamlessly integrate the marketing cost to the financial cube by using data maps or smart push. This provides a connected planning experience for business users. Financial Operational Planning is in one Oracle environment which allows you to do things like our new innovative Insights capability. The insights capability looks for patterns within the application. Let’s look for situations where there are major differences from predictions vs what is manually forecasted. There are a number of situations where this is occurring.
The bottom one is coming from the IT project. There is a big capital investment that is predicted lower than forecast. You can take a look at that one to learn more about it. So with a couple of clicks of the mouse, whether you are in IT Finance or Finance you have information to help you understand about a potential problem that might be occurring with one of your planned projects. In this video series, you saw how you can have end-to-end visibility across your enterprise from Finance, to Sales, to Strategic Workforce Planning, and IT Planning and when planning marketing campaigns, and you took a look at Insights. To learn more, visit docs.oracle.com..
Hi I’m Jan s, VP of measurement at Funnel And welcome to part two of four of this mini series on marketing measurement. Data numbers can be really confusing, but so awesome once you understand it.
So, on that note, let’s talk about data driven MTA Data driven multi touch.
Attribution is a method used to evaluate the effectiveness of various marketing touchpoints that a customer interacts with before making a purchase, Unlike traditional, single or multi touch models such as last click? Linear or position based data driven multi touch attribution, provides a more nuanced understanding of the customer journey by considering all interactions, including non converting ones.
These are the key concepts to it.
First, let’s start with touchpoints, Basically any trackable interaction.
A customer has, with your brand, such as email and clicks on social media search, ads or website visits.
Second, the attribution model, The method used to assign credit to different touchpoints for a conversion.
So how does MTA work? It starts with data collection.
You gather user level data data across all marketing channels.
This includes every trackable interaction. A user has, with your brand independent of whether it led to a conversion or not.
This is mostly based on tracking data, ideally through server side tracking, to increase tracking quality Second model building.
You then use statistical and machine learning models to analyze the user journey, click track data and assign credit to each touchpoint in a conversion journey based on its influence on the conversion And then third optimization.
Finally, you adjust your marketing strategies based on insights from the attribution model to optimize ROI across all channels.
What are the problems with? Last click attribution Well, first of all, it’s an oversimplification.
Last click attribution gives 100 credit to the final touchpoint before converting ignoring the influence of previous interactions.
This oversimplifies the customer journey and provides a skewed view of marketing effectiveness.
Second, inefficiency: By focusing solely on the last interaction, valuable insights from earlier touchpoints, are lost, leading to inefficient budget allocation.
What are the limitations of static? Multi touch attribution models.
These models overlook the individual and dynamic nature of customer journeys, and they fail to account for the time between touchpoints Static models, also ignore non converting touchpoints, leading to biased results To understand better. It’s similar to only evaluating a midfielder in football based on the successful passes that he played, ignoring the missed passes and the overall pass rate.
So why use data driven attribution? Well, it allows for more comprehensive analysis, Data driven models, analyze all trackable, touchpoints, converting and non converting ones and their actions providing a holistic view of the user journey.
Second, they allow for dynamic allocation.
These models use algorithms to dynamically, assign credit based on the actual influence of each touchpoints, leading to more accurate insights, Improved ROI By understanding the true impact of each touchpoint marketers can allocate budgets more efficiently, enhancing overall marketing performance.
What are the benefits of data driven? Multi touch attribution: Well let’s start with accurate insights.
It provides a more accurate understanding of how different channels and touchpoints contribute to conversions, while also accounting for the sequence and time interval between touchpoints.
This then helps for better budget allocation.
It helps to optimize marketing spend by identifying the most effective, touchpoints and channels It allows for an enhanced understanding of the customer.
It offers deeper insights into customer behavior and the entire purchase journey.
So what are the limitations and practical considerations for data driven multi touch attribution. Well, first, it’s limited to trackable signals.
Data driven, multi touch attribution can only include touchpoints that are trackable, which is usually limited to ad clicks and doesn t include views Second, Therefore, it’s not suitable for branding and upper funnel activities.
Since data driven MTA is most limited to click based touchpoints, it cannot properly account for mid to upper funnel and branding campaigns and activities.
Third data quality and tracking set up User journey tracking should be implemented through server side tracking, As it provides much better tracking coverage compared to client side tracking.
Fourth, continuous updates are required to account for changes in marketing tactics, campaigns and consumer behavior And fifth integration.
You can combine data driven MTA with other measurement methodologies such as MMM to gain a full picture of marketing effectiveness.
Multi touch attribution is essential for understanding the trackable customer journey and optimizing marketing efforts.
Traditional models, like last click and static, multi, touch attribution fall short due to their limitations and biases Data driven attribution offers a more accurate and dynamic approach.
Providing deeper insights and better ROI Marketers use should leverage MTA to enhance their strategies and drive more effective marketing outcomes.
If you like this video subscribe, so you don’t miss part three and four, where I ll you about incrementality, testing and triangulation And, in the meantime, check out our other videos, where you learn more about digital marketing, marketing data and analytics and data visualization tips And tricks All the great content, you need to shortcut your way to become a better marketer. .
Hi friends, this is Rakesh. Now we are going to see about the list interface in detail, So this interface has name that suggests it is an interface, So The interface, the basic difference of interface is it contains some abstract methods.
It contains only the method declarations.
So the method definitions need to be in the implemented classes.
Similarly, list interface contains only the abstract methods.
The actual implementations would be available in the implement of classes Like array ways linked ways like that.
So then it extends a collection interface.
So the abstract methods that are present in the collection interface also moves to the list interface.
The basic definition of the list is, it can contain to duplicate values, For example, 1, 2, 1, 3.
So here 1 1 repeats two times, So it can contain duplicate values.
So you can access the values by the position, So you can access 1 by you. Can access object using position? You can get the values using 0, 1, 2, 3 and etc.
There is the basic definition of list interface.
We’ll talk about more about the array list linked list in upcoming videos.
These are the abstract methods that are present in the list.
Interface.
The first one is public void.
Add int index Object o, So what it does try to convey is It will try to add the object in this index position, For example, it will send 1 and 5 data.
5 object means they try to get here.
It will try to add that object here and it will try to shift the cells It will try to move.
This 2 object here. 1 object here and 3 object here, So tries to shift the remaining objects in the other.
So next one public, boolean, addAll int index Collection c.
So here the elements that are present in the collection c would be added, with the would be added from that index position and then public Object get int index.
If suppose, if we have sent the 1 as a value means, it will try to return the object for this get object.
If suppose we’ll talk about this Public int lastIndexOf Object o.
So before that we will see this public int indexOf Object.
0.
If suppose, if you are sending 1 In suppose, if match is 1 or many times, it returns, the first index position, So here 1 Zero in the index, So it returns.
This object.
Public int lastIndexOf Object o. This is opposite of this method.
It return the last index.
So, if suppose, if data is repeated in the list means it will try to return the last index here, 1 repeated twice, so it returns this position.
2.
We’ll talk more about this in the upcoming videos and then of the public object remove int index.
If we suppose, if suppose you set 1 as the argument value, then you will try to find this.
If you try to remove this data and you’ll – try to slip the cells from 2nd to 1 3rd to 2.
Like that And then public list subList int start int end.
If we suppose, if we set 1 and 2, it will try to return the elements return.
The sub list from that start to end position 1. 2.
So it will try to return this sub list.
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