Move over television, radio and newspaper there’s another marketing medium that can more effectively get the word out about all your dealership and to offer its customers and it’s. Digital.
The big three TV, radio and newspaper ruled for decades and the domain where dealerships promoted their vehicle inventory and while it’s true, those medium still have a place in the marking pie.
If now a much leaner slice online digital marketing, if commanding the lion’s share the marketing spent for progress.
The dealerships across the country which are spending roughly eighty five percent to their advertising dollar on digital medium, leaving a combined 15 percent to TV, radio and newspaper advertising to round out there overall marketing mix.
Digital media marketing has virtually exploded and continues to surge with more website mobile devices, content and online network.
It all collectively translate into more opportunities for active engagement with a much larger audience of potential customers.
So what’s fueling the ongoing evolution from traditional media marketing to digital media marketing? It’s an ever expanding homes, up high tech devices such as smartphone iPad tablet, laptop desktop and even emerging technologies like smart TVs, just to name a few.
These devices provide internet active right at your fingertips: 24 7.
According to JD Power and Associates consumer spending averages 7 hours online researching cars before visiting a dealer lot.
If the dealer wants to reach their customers today, effin absolute must to do the majority. Other advertising online with digital media marketing, because that’s, where your customers are .
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