Upbeat music, Sponsored brands can help grow your brand and put your products in front of the right audiences in the Amazon Store It’s easy to set up your first Sponsored Brands campaign During this video we’ll show you how to create your campaign. Choose a goal that matches your advertising objective, select a suitable ad format and pick a targeting option based on keyword or product insights Start by signing into your account via the Advertising Console and selecting Sponsored Brands campaign.
Next, give your campaign a name, determine your start and end times and set a daily budget that you,’re comfortable with Your budget, should be high enough to keep your ads visible throughout the day.
Remember once a campaign is out of budget for the day, your ads won’t be eligible to run until midnight when the daily budget resets Next pick a goal that matches your advertising objective.
Each goal has a unique configuration of optimized campaign settings, including ad formats targeting and bidding.
This not only helps to simplify campaign creation, but also helps you reach.
Your specified business objective Choose Drive page visits if you’d, like to help encourage shoppers to consider your brand and products as they browse shopping, results, pages, product, detail pages or the Amazon homepage.
Select Grow brand impression share to help accelerate discovery and growth of your brand by reaching shoppers with immersive ads at the top of search results.
The drive page visits goal uses a cost per click or CPC bid type.
This means you’ll, be charged only when an advertiser clicks on your ad.
The success metric for campaigns using drive, page visits are clicks that lead to your brand store or product detail pages Using high quality lifestyle imagery or video in your ads can help maximize your click through rate. The Grow brand impression share goal uses a cost per 1 000 viewable impressions or VCPM bid type.
This means that you,’ll be charged for every 1 000 viewable impressions of your ad.
Instead of per click, as with CPC campaigns.
Remember due to VCPM and CPC campaigns using different bid types, these bid amounts aren’t directly comparable.
The success metric for campaigns using grow brand impression share is top of search impression.
Share This metric measures, the percentage of top of search impressions, your campaign received out of the total number of top of search impressions.
Your campaign could have served on The higher the percentage.
The more often your ads and your brand appear to shoppers in this prominent position.
Increasing your brand’s top of search impression share can help improve your brand’s.
Visibility in the Amazon Store Next choose your campaign.’s ad format. There are three customizable ad formats you can use to tell your brand’s story.
Product collection ads feature a custom image of your product in use or in a lifestyle setting.
They can either direct shoppers to your store or a landing page of your choice, Store spotlight ads.
Allow you to display store pages in your creative that bring shoppers directly to your store.
Lastly, video ads are auto playing visually, engaging videos that appear in shopping results or the top of search either driving traffic directly to a specific product detail page or your brand store.
When using the Grow brand impression share goal, your ads will use your brand store as a landing page to help shoppers explore your brand and full product offering.
Alternatively, if you’re using the Drive page visits goal, you have the option of sending traffic to a product detail page a specific page in your brand store or create a dedicated landing page for your campaign.
Next review the targeting options generated to support your selected goal.
We suggest using theme targeting which is a curated set of frequently updated keywords that helps simplify the campaign creation process and improve campaign performance.
You have two theme targeting groups to choose from Keywords related to your brand gathers a set of keywords that are often used to search for your brand helping promote brand impressions. Keywords related to your landing pages provides a set of keywords that can help drive traffic to your brand’s store or product detail pages.
Another option is to use our unique targeting recommendations.
If you’ve picked, the Grow brand impression share goal.
You’ll, be shown a selection of keywords to help drive top of search, impressions and traffic to your brand store.
Alternatively, the Drive page visits goal will display keyword and product targeting recommendations based on previous search data and click based performance.
You also have the option to select your own keywords and products.
If you prefer, You can also choose negative keyword or product targeting to avoid showing your ad in specific cases, Once you,’ve chosen your targeting it’s now time to set up your ad creative.
Add your brand logo brand name a compelling custom headline products, video if applicable and custom images.
If you need help generating creative for your campaign, you can either use our free video builder, our generative AI feature to produce custom images of your products in a lifestyle setting or source free imagery from Shutterstock through your asset library, Before finishing use the built in preview Window to make sure you’re satisfied with your customizations Once you’re happy with your choices, you’re ready to submit your campaign for moderation.
Your ad will go live when approved, but take note that the approval process can take up to 72 hours To help get your ads through moderation and avoid revisions be sure to check your grammar and style, be mindful of embellishments or brand comparisons. Just be you and always accurately reflect your brand.
We created Sponsored Brands to help you get noticed in the Amazon Store By putting your brand and products center stage.
You can showcase what makes you unique Ready to get started Log into the Advertising Console .
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