Today we’re going to go through, what,’s the, difference, between, a standard website, and a high quality website so, there’s many things. That go into um building and creating. A website that works well for a business um there’s also a lot of uh differences between a low quality and a high quality website. And unless you understand um the core: Basics that go into building websites and the differences, between uh a lowquality and a highquality website uh it’s very. Hard to um justify uh the different um proposals that are put towards businesses from um low cost to High Cost. U websites and everything in between. So what goes into building a new website the standard inclusions? Now you should always get these. These are the beer Basics. You should always get core Pages for a website for a business. These are non negotiables. You should always have these Pages um and we’ll go through them now and I’ll go off a uh example website that I’ve just recently built. So here’s a website we recently built for a client. We’ve got call Pages like the homepage. At the services page, we’ve got the abas page and we’ve got the contact us page. So these are the core Pages at all websites, um for all businesses, um for any service based business, especially um. You need to have these call Pages that’s non negotiable um. You could have the about us page as a section in the homepage uh but other than that um. What I basically explained there is the bare minum what you should get from any uh website builder. Your design should be well laid out. The colors should flow. They should be representative of the business. The brand and all the copywriting should be easy to read with colors, making it easy uh to understand what’s written. So many times you see, websites where the uh, the colors of the fonts, are uh. Just don’t allow you to uh to read it because of the background. Color, for example, copyrighting needs to be unique and original for the company cannot be plagiarized and you cannot copy it from elsewhere. Uh, you can use copywriting from elsewhere um as a start to get you started for creating your own copywriting, but it needs to be unique. It cannot be copied or playar, otherwise it will be penalized uh by Google. It needs to be mo mobile, responsive. Your website must be mobile, responsive between 50 to 80 of all uh browsers on Google. These days are using mobile phones, so this is a non negotiable. All websites need to be responsive, responsive if anything, websit should be built around mobile first and desktop second. So I’ll give you an example here of another website. We’ve just recently built, as you can see here, it’s automatically adjusting depending on the size of the screen for the device that’s viewing it. So all websites need to be mobile, responsive, okay. So what makes a high quality website better than a lowquality website? The first one and the major one is highquality websites rank higher on Google and specifically with inbuilt SEO um helping them to rank on Google lowquality websites. Generally, don’t have any SEO builtin uh, for example, with meta titles, descriptions, site structure, uh content, Rich Pages, uh, Etc. Without that uh sort of inbuilt SEO, you get a very low chance of ranking on Google, and I’ll, give you an example here. So here’s an example for a client of ours, um that’s them at the very top Regional liquid waste. We built their website. They wanted to rank on um page one of Google, ideally at the very top they’re ranking number one now, which is fantastic um and, as you can see here, we’ve got professionally crafted copywriting for the uh meta title and also the meta description. Now that’s left out from so many businesses um, and without that Google has a hard time understanding what the page or the business uh website’s about, and therefore um struggles to rank. Accordingly, as you can see down here, we’ll scroll down to Steve’s liquid waste um. He’s got no uh meta title and the description that’s not set. Google’s just pulling that from their website. So there’s they’ve got no title or description set for their meta tags, um so that’s uh that’s really hurting them. As far as Google is concerned, this company here has been around a lot longer than this company here, and so they should be at the top, but they’re not because they haven’t they’re lacking their SEO. Well, if we go into their website and have a look, it’s very small, so it’s, content lacking there’s only two pages and there’s. No, no more navigation up. Here there’s, no about us page. There’s! No About Us section: there’s, no contact us page. There,’s, no contact form it’s lacking a lot of things. There’s, no privacy policy or terms and of conditions. It’s lacking a lot of things that Google is expecting and wanting um and therefore that’s why they’re, not ranking high on Google. They’re lucky in the sense that they’re ranking at all on Google. Only because it’s low competition, there’s, not many other companies that are actually competing, um highly on it as far as SEO uh, so that’s why they’re appearing on on page one. But if, if a couple of these other companies decided to kick up their SEO game and do some work on their um on their website, here’s another one of our customers golden plane, septics um – if a few of these other guys here, decide to kick Up the SEO um Steve’s liquid way, wouldn’t even be there at all, so the next one would be higher conversions. If a visitor is landing on this website here and then they’re. Looking at Regional liquid waste, which is our customers ranking at the very top Regional liquid waste, has a high, much higher chance of rate of uh converting customers, because we’ve got specifically targeted copywriting with Benefits not just what they do, but also mainly how they Benefit to what service Services they offer and do for their customers that’s, how you convert custom uh visitors into paying customers it’s, not just we pump out your septic tank, it’s. We maintain your septic tank, so it doesn’t get blocked and we set you up with regular pump outs every uh two years and that way we avoid any um potential of your septic tank being blocked and an overflowing septic tank. So it’s the benefit, not just the pumping out of the septic tank. It’s the benefit that uh and also you can see here that we’got make sure that every job gets done quickly, benefit cleanly benefit and minimum disruption to your family or business benefits. It’s all about leading with Benefits that’s. How you convert higher anybody can write septic tank pump out or we pump out your septic tanks where the best where the experts it’s, all about including benefits tracking tracking, is another one all on all our clients websites. We install tracking and set them up with Google analytics right from the GetGo uh without tracking. You have no idea how your website is performing. You can have the best performing website and not know about it. Thinking your traffic is coming from Facebook, putting more money into Facebook where it’s actually coming from, or your organic ranking on on, Google um. You need to uh to have tracking installed on your um on your website and we’ll just show an example. Now of what that looks like so, as you can see here, this is a a customer of ours. Um. You can see that organically they’re getting 80 of their traffic from organic search that’s from Google. U they’re getting 18 from direct. So that’s people typing their uh website in directly or um, and then you’ve got organic social in the pink, which is only a very small portion. So without tracking you,’re, not knowing where your traffic or if any traffic is um, is, is happening on your website or or where the calls are coming from. So, with tracking and custom website reports like what we do here for our customers every month when we maintain their website um, the customers know exactly how many calls, how many form submissions and where that traffic is coming from for their website. So they understand the performance. Metrics and the return of investment and so on, so all websites must have tracking the next. One is how a high quality website gives you a much better Roi return on investment. If your website is never found on Google, your Roi is most likely going to be 0 unless you’re paying for ads and driving traffic directly to your website. Your website is most likely having uh going to have an Roi of 0. You need to be on Google in order to be found there’s no point in having a website that looks fantastic or is built out perfectly or really well, if nobody’s landing on there, Google is where 90 of people are these days searching for Services, you need to be on page one of Google for your main Services. If your website does get traffic, for example, through paid advertising or whatnot uh, but has a low quality design, then your conversion rate from VIs visitors to becoming paying customers will be extremely low. With a low R Roi to match, so even if you’re getting people to your website, uh through pay traffic, it needs to be well structured, welld designed to convert those people into paying customers. There’s so many websites out there that are getting a high traffic, but they’re also losing a lot of they got a higher bounce rate. So a lot of people are just bouncing off because they take one look at it. You’ve got 3 seconds to or impress people and to keep them engaged and they’re off. So you,’ve got to keep people on there. Keep them engaged show them the services convince them that you’re the person that they need to call for that service and convert them um. Without that extra um conversion copywriting in built um, you’re going to lose people. If you even get people to your website to start off with next, one is how to justify an investment in a high quality website. If a website costs 5 000 and your average job value is 500, then your website will pay for itself with just four jobs. It’s that simple. So, even though at the outset, a 5 000 website sounds like a lot. If your average job ticket job ticket value is 1 500, you just need four jobs and that’s paid for itself. You own the website. It’s. Just paid for itself anything more than that is a bonus, so, for example, if you get just one job a month through your website, then your Roi is 113 000 for the first 12 months and then every year after that, it’s 188 000. A year. All just from a 5 000 investment. So now we go through a couple of examples of uh. We let we’ll have a look at some results from uh from websites that I’ve built, um, showing you results from three different: tiered ticket item um clients of mine, so the first one is the low, a low ticket, uh customer and by low Ticket I mean their average job. Um invoice is 300, so that’s how much they charge on average their customers. So, as you can see here, it’s a 300 average and they’re getting on average in the last three months from this video. They’re getting’new inquiries per month and at 300 for each inquiry they get a potential revenue of 11 700 a month a month, so you can see how quickly a 5 000 website or a 10 000 website even will pay for itself very fast. We’ll go to another example, which is a medium ticket um, as you can see here, the medium ticket, the average uh ticket price is 1 500 an invoice and over the last three months they’had had on average 11 new inquiries per month, so That’s a potential revenue of 16 500. Now, obviously, they’re not going to close every single one of these inquiries, but even if they just closed half these websites are paying for themselves very, very quickly and the next one. Our last example is a high ticket item of 5 000 uh. As you can see here over the last three months, theyve’had on average 33 new inquiries per month. This is a big business. They’re doing some big numbers, so 33 new inquiries per month at 5, 000 per inquiry that’s a potential revenue of 165 000 a month if they closed all of those inquiries now, like I said before, they’re, not going to close. All of them, but they’re, going to close a high percentage of them if they’re good at what they do and their prices are reasonable and affordable, uh and on par with uh with the competition. Then you look at that, like you spend 5 10, even if you spent 20 000 on this website. If you just got half of that that website’s paid for itself five times over so to conclude, having a high quality website will give you a high Roi it’s. That simple and having a lowquality website is likely to give you a low Roi. So if you want a high Roi for your business, if you want to increase your Revenue by high margins, you want a high quality website. Thanks for your time. I hope this video helped if you’ve got any questions or queries. Queries, please do not hesitate to get in touch, cheers.
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