With Connected Planning, you experience seamless flow across different styles of planning. Financial planning, Sales planning, HR planning, IT Planning and Marketing all can be connected through cross pod smart push and navigation flows to provide a seamless experience for planners across different departments. In this three-part series, you’ll see how they are connected in Planning. This is the third part of a three-part series. Sometimes Marketing expense can be more than 10% of total revenue. While Finance may be looking at a single number, Marketing will be looking at their expenses in a much more granular way. You can ask yourself: How am I going to spend across my various service lines? Where are the service lines that have the most opportunity for growth? And you can ask: What is the nature of some of these spend categories? – some of it is going to be digital, some traditional types of events some of it hiring events like Talent or trade promotions.
Marketing operations spends a big portion of their time on Marketing Campaign planning where you have all the potential campaigns as well as the campaigns that are ultimately going to be approved. Marketing operations can set up various campaigns depicted in the Project dropdown list. For one of these campaigns, Golf Sponsorship, you can see the total investment. If you look at the graph on the right, you can see how that investment is going to be broken out.
The Director in Marketing Operations is responsible for a couple of these campaigns. The details for the campaigns are displayed including the start and end date, and specific attributes around the project. such as whether it is a high priority project or campaign and whether it benefits a specific service line. When it comes down to individual campaign levels such as the campaign for Mountain Challenge, you see that this campaign started in 2021 and goes out to 2022.
I can expand this out into quarters and months. And then I can start adding up some of the details in the campaign. First off what phase of the campaign am I in? Agency phase? Media Placement phase? What are the expenses? What service line am I spending on? I can always update any assumptions I have around standard rates with certain vendors. I can add lines or remove lines. This represents a very different level of detail and different level of planning at the operational level in these FP and A cases from what you would see in Financial Planning. After the Marketing team completes campaign-level detailed planning you can seamlessly integrate the marketing cost to the financial cube by using data maps or smart push. This provides a connected planning experience for business users. Financial Operational Planning is in one Oracle environment which allows you to do things like our new innovative Insights capability. The insights capability looks for patterns within the application. Let’s look for situations where there are major differences from predictions vs what is manually forecasted. There are a number of situations where this is occurring.
The bottom one is coming from the IT project. There is a big capital investment that is predicted lower than forecast. You can take a look at that one to learn more about it. So with a couple of clicks of the mouse, whether you are in IT Finance or Finance you have information to help you understand about a potential problem that might be occurring with one of your planned projects. In this video series, you saw how you can have end-to-end visibility across your enterprise from Finance, to Sales, to Strategic Workforce Planning, and IT Planning and when planning marketing campaigns, and you took a look at Insights. To learn more, visit docs.oracle.com..