Once you get this and you begin to create lead magnets well, then how do we sort of automate this at scale And that’s, where I really want to focus on which I think you all want to hear more about as well? So now that we understand the value of email, the value of lead magnets, we have lots of ideas for lead magnets now right. How do we go ahead and promote these Lead? Magnets? Do not build your list unless you can actually promote them.
So there are many ways to promote lead magnets.
This is an example.
You’re seeing a screenshot inside GetResponse of these pop up forms and they have dozens of templates that you can choose from, and these are just some examples in which you add the text.
You’d, customize the look and feel and boom.
You now have a form that appears on your site that allows people to immediately access your content and you get to grow your list.
So this is a very, very easy way of doing this.
In fact, GetResponse also has additional applications.
You’re seeing a number of them here.
The Exit Popup, the Shake Box that sort of shakes like this. You’ve, probably seen these other websites and if you haven,’t implemented them.
You’re, probably wondering how the heck do we implement them? Well, it’s very, very easy to do by just using the app getting your hands on a template and customize it So some of the most popular ones here the Exit Popup, which senses when your cursor is about to leave and click on the tab.
It will immediately Hey leaving so fast, Why not save time receive our updates.
So obviously this is where you want to show your lead magnet.
We have the fix bar at the very top when there’s, something you want to make sure that every visitor sees on every page that’s when you want to use the fix bar.
Obviously each one of these is gon na convert differently.
So you want to check your analytics to see which ones do better, And then we have the Scroll form.
So as you scroll down and you get to a certain point – you’ll see this form pop up and it’s qualified by the fact that you’ve already gotten deep into content.
You probably have some interest, so it’s probably going to convert a little bit higher, but it is not gon na be shown to everybody who comes to your site unless they scroll, down Obviously like any.
Other email, marketing solution Get Response integrates with a lot. Of the leading pop up forms and all these third parties, If what you saw up until now, is not enough for you and you want to customize things in a certain way.
So OptinMonster is one that I use and they have a lot of different formats that you see here.
Some are the same as what GetResponse has on like fullscreen welcome mats, countdown timers content lockers are pretty unique to OptinMonster.
There’s, another one that I use.
If you’re into showing these various top bars and scrolling, and what have you, This is a tool called GetSiteControl that also integrates with Get Response that you should check out as well.
So there’s tons of lead, magnet ideas and there’s tons of ways to get people to notice.
The fact that you have a lead magnet when they come to your site, The technology s there right, but the technology can also get a little bit complicated when you start using different companies products – And this is really what I want to talk about here – because maybe The technology is holding you back, but you’re ready to run.
Hopefully, when you get here it’s like yes, how do I do this? How do I automate this? What is this functionality that you’re gon na, introduce me to Neal? So let’s get to that.
If you've began the journey
of attracting free traffic from the search engines to your website, then you've probably also began to wonder, how you can keep them
coming back as loyal fans, giving you the opportunity to sell your products or services. The answer is an effective email list, and in this series brought
to you by Solo Build It!, we'll be exploring why having
a trusted email relationship with your client base, will support you and give you freedom, in
your monetization strategy, without relying on Amazon and AdSense. Hello, I'm Paul Buckingham, roving ambassador for Solo Build It!, the only online website
builder that teaches you how to attract free traffic
from the search engines and how to make money from it. So how often do you
communicate with your visitors to your website using an email list? And if you do, how successfully,
do you sell to them? Sometimes, maybe never. Maybe, it's a sort of thing that you think I really should be doing
that sometime soon. Certainly it was something that I was doing for a very long time. Well in this series of interviews, Luke Barber co-creator
of HomeSpeechHome.com shares how he and his wife Holly, have managed to earn enough
to be stay at home parents, to their now five children, by building an authentic and
trusted email relationship with their site visitors, and then supporting them further
by selling them products.
We discuss effective email
marketing for beginners, basic email marketing strategies, and Luke provides some down to earth, practical inspiration as to why you need to start creating an email list today. – There's people out there who appreciate what you're doing and, they want to be your fans, and they want to hear from you, whatever you're doing. And so, by when you're starting early, whether you have a product or not, getting your email list and
having a good, solid email list of people who consistently
open and read your emails is what has kept me in
business for five years.
– The income as a result
of their emails strategy, is over a hundred thousand
us dollars a year. This is significant because
there were no advertising costs. All the sales came from
their own email list. And, that email list was
fed by thousands of visitors to their site, with
completely free traffic, supported by the Solo Build
It! education process. Home Speech Home is a website
packed full of resources, all of them, the apps
and the digital product, created by Holly and Luke. You can hear how they began their journey and how they develop the free traffic to their online business, by visiting our first interview with them back in August 2019, and
you'll be able to locate that by hitting the link just
above us in the corner there, or of course, in the link below, after you finish the interview.
For now, it's time to
learn what you can achieve by creating an email
list, strap yourself in. (Soft music) – The emails, are all
I do for advertising, I'll just start with that. So the only advertising I
ever do is with my email list, and to my email list. And so whenever I have
a new product come out, whenever we have a new app come out, whenever we have a new feature come out in the subscription app. I'm promoting that to
my list, all the time. Now, of course I have to
promote to them good content as well to keep them happy readers, I don't want to just promote
to them all the time, but that's mostly how, what I've been doing with the apps.
Now, having said that, our app has changed in the past couple of
years to a subscription, and so, we have our own ways to make popups come up in the app when we do updates and things. We also have those people's
email addresses too, so we usually use both
ways to remind people of the features and the extra things that they're getting with the app. The email list, in the
last couple of years, I've used more so to promote
my digital products too, which makes up the other
part of my monetization mix. Again, it was similar content, but just a different medium
of product that I made. So I just made the same content that I had in my app, into a
digital downloadable product. And so, I use that quite frequently. I use email lists quite frequently. Well, easily on a weekly basis to promote my digital product.
– Right, so basically what
you're talking about then is a model where you're getting organic or free traffic from the search engines, Google and the other search engines, but you've been following the
Solo Build It! action guide, which really supports you to build a CTPM process, being content, which then leads to traffic, which then leads to the
opportunity to presell all the products that you might have, and then of course, then
it leads to monetization, the actual process of making money. A lot of people make
the mistake of thinking, oh, I just got to put up
a landing page and Wemo, you know I'll be making a lot of money, but, this is not actually how
it works in the real world. Does that kind of summarize the process? – Aha, absolutely. – So you've got a process
now that is working, 24 hours a day wherever
people are in the country and you're attracting new visitors to your site all the time. We want to particularly
focus on the relationship that you have with them
as a result of the emails, for somebody that's
starting a business though, let's go right back to the very beginning when you first started perhaps, why should they be starting an email list right now at the beginning? What's the significance of that when they really may not
even have too many products? – So the significance behind it is, is it just provides a more individual way that you can communicate
with your audience.
When you have, traffic
coming to your site, you really don't know how much it's worth, because if you ever try and go spend money on ads on Facebook, to try and get traffic, you'll see how fast that money adds up. And so when you have free organic traffic coming to your site because of content, you're already building that relationship, but then by offering to your reader, to sign up to your email list and oftentimes, incentivizing
people to sign up to your list or just saying, hey, sign up to my list. When you get that kind of traffic, you're going to get fans, period. Same goes for Facebook,
you have a Facebook page, people are gonna follow
you on Facebook whatever, there's people out there who appreciate what you're doing, and they want to be your fans and they want to hear from you, whatever you're doing. And so by, when you're starting early, whether you have a product or not, getting your email list and having a good solid email list of people who consistently
open and read your emails, is what has kept me in
business for five years.
I quit my job in 2015, and for five years now, my email list has been my
single source of advertising. And so, but that's because I've built that relationship with them, and so, the sooner you start doing that, the better off you're gonna be. – So, what was it that even hooked you into the idea of
building an email list in the first place? Because I know for example, with Solo Build It! clients, who are very, rightly
focused on developing content and great content that
will attract the visitors, often it's really easy to get stuck in that process rather than the process of building the next
level of relationships. So, what was it that made you go, geez, I don't want to lose anyone here? – That's an interesting story because, about six months
after we started our site, I was working out of my parents house, trying to help my dad start
his own online business, and my uncle who is a tech
whiz, always has been, was visiting for the weekend, and he actually did his own consulting, like online business consulting.
And so when I started talking to him about how I was getting
the traffic I was getting, and that sort of thing, he mentioned to me, he said, "Are you collecting their email addresses? Or are you collecting email addresses?" And I said, "Well, no." And he said, "Why not?" I said, "First of all, I don't really know how," I mean, I said, "I know I
can set up a form on my site, but other than that, I don't really know any
other way to do it, A, B, even if I did build an email list, I don't know what I would send to people, I don't know how often, I would send them, and I don't even know what I would say." So I said, "So, no, I haven't been
collecting email addresses." He says, "Well, you need
to remedy that and you need to start doing that right now." – So when you first started
creating them, collecting them, what method did you use, for
somebody that's watching this, it is part of the Solo Build It! group and uses that system for building emails, there is an inbuilt system.
It's not as advanced as, some of the really
sophisticated, external systems, but it's a great start. How did you start? – I actually started in 2012, I think with, with Mailchimp. And I think most people who are starting building a list, most start with MailChimp, they've got a pretty big reach as far as, you know with ads and with content and they're kind of all over the place.
And that was a great
start for me personally. Mailchimp is a great,
reliable, email platform that has been around for a long time, and they have a ton of options, I would never say anything
bad about Mailchimp, they're really good. But after I started making
my products and things, I realized that I wanted to try and automate a little
bit more of the sales, a little bit more of the funnels, a little bit more of the follow ups that I had with people instead
of doing them one at a time, because that becomes really arduous, really fast as you start building a list.
So, when I started using Mailchimp, you could have as many
subscribers as you wanted, but you could only send out, I think 2000 emails at a time, I think its what it was. And so, I built my list up to like 8000, and so, I would have to
send out four batches of the same email to groups of 2000, it just started getting really cumbersome. – Right, right, and so you moved on? – Yeah.
– We'll talk more in a while
about different suppliers and different services
and perhaps the benefits they bring for somebody that wants to have a look at that option, but I wanna just stick with starting out for a little while, because somebody may well
be getting the traffic, as we've already talked
about to this side, the free traffic, but, they don't necessarily
have got products created yet, you know that might've
just been a leap too far at that stage of the development. – Sure. – But often, there are affiliates, let's say, things like that, so, do you find that, having an affiliate, finding an affiliate that
you can really work with and then selling their
services through the email is a good starting place
for an email program? – I think it definitely could
be if you don't have your own, and making relationships with
other people who products, but don't have track traffic, is certainly a great way to go. My experience with that is very different because most of the people that would have affiliate programs in my space of speech pathology, are all creating kind
of their own products and kind of think that we're all battling against each other, I think, coz we have similar digital products.
So, I haven't had a lot
of experience with that, I do have a girl that I know, that I'm going to be starting
to promote her course on language development, and I don't really have products or create products around that, so it's a good fit because she's been
paying a lot in YouTube, sorry, she's been paying
a lot in Facebook ads so much so that, she's
kind, of breaking even, or she's only making
a few hundred dollars, even though she sells like a $500 program. So I told her, I said, "Well, my problem is right now is that I can't build
products fast enough," and she goes, "Well, my problem
is I don't have traffic." And I said, "Well, I have traffic," and she goes, "Well don't," I have, so we kind of, we've talked and I'm gonna start promoting her course.
But yes, affiliates is a great way to go. – That concept there can really open up a whole other conversation
and an opportunity for somebody because, so many websites out
there, have no traffic, they might've created a product, because they assume they're
going to have traffic or they might've created a
product because they love it, but don't know how to sell it, but when you have a site that's following the action guide from Solo, Build It and the CTPM process and it's working really
well for you, as it should, then that's a great marriage
made in heaven, basically. – Yeah, it is. As long as it's stuff that you would promote anyway, right? It has to be things, I don't suggest, there's some people out there who will do affiliate things, just to make money, but people are very smart and people will know when you're
just promoting something just to promote it, just to make money, versus if you're promoting it coz you actually like it,
now you always have haters, right, there's always
gonna, people are like, oh, you're just promoting
this to make money, and you know what, those are people who probably wouldn't buy from you anyway, so it doesn't matter, But, if I was to give you
any advice on affiliates, that's what it would be, is only work with people that you like, who you know they have a good mission and they have a good product, that they're going to be able to support, and that they're not
just doing it for money.
I mean, obviously money is important, it helps us keep going with our businesses and expenses and things, but, I think you'll know the type, you'll know somebody who's
just trying to make money and somebody who's, actually cares about what they're selling. – And with that, this is
the end of the first segment in the series. In the next interview,
is we cover an overview of the types of services
that are available and have a look at which
might work for you. We also look at the power
of gathering information from your subscribers, the way to present your emails and the absolute do's and
don'ts to watch out for. – Believe it or not, I
didn't know who my audience was, until I started
collecting email addresses. I was getting traffic and it was great, but Holly and I, in the beginning, our plan was to create and
sell products, for parents. So all of a sudden we went, oh my gosh, it's not parents who are
looking for this information, It's the actual therapist themselves, So we had to do a total 180, on what we had originally planned to do, because the people who
were using our content, and our resources, were speech therapists.
– You can make sure that you
don't miss the next segment in this series by subscribing to the Solo Build It! YouTube channel, either click the little
image, it's appearing in your corner now, or, in a link directly
underneath the video when you finish. Please click the notification
bell as seen here, so you don't miss the
next video in the series, until then happy email list
building, from Solo Build It!. (keyboard clicking).
