Let me guess—you love Notion, and it’s life changing for you. You use it to organize your travel plans, your studies, your work, your fridge, your everything! But now you’re wondering: could I possibly make money selling my Notion templates? And the answer is YES! In this video, I’ll walk you through everything you need to know to make money selling Notion templates online.
We’re going to dive into a few things. We’re going to talk about: How much money you can realistically make selling Notion templates online, How to prep your templates for sale, How to actually sell your Notion templates – and this is where you and I will build an online store together from scratch, How to actually get people to buy your templates, And finally, some additional tips on how to make Notion templates that people are going to be willing to spend money on.
So let’s get started! So let’s talk about the big question first—how much money can you actually make selling Notion templates online? One of the biggest Notion template creators, Easlo, has actually earned over $500,000 selling his templates online.
And you might think yeah, okay, that’s one guy. What about everybody else? So, let’s take a look. First, let’s head over to Etsy, and type in Notion templates in the search bar. Now, we’re going to use a Chrome extension tool to check out the estimates for each of these products.
There are a few of these tools available, so just choose the ones that you like best. Now bear in mind that these are just estimates, but they still give us a pretty good idea of the demand in general. As you can see, some templates are pulling in estimated sales of over $2,000 a month. And this one? It’s over $6,000 a month!
But wait, Etsy isn’t the only place people are buying Notion templates.
You can also sell your templates on eCommerce platforms like Payhip, which as an added bonus: your online store with Payhip will show up in Google search results, making it easier for buyers to find your store and your templates organically. Plus, Payhip has an online marketplace exclusively for digital products so you can reach buyers for free. I’ll talk more about that a little later. To prove just how in-demand Notion templates are, let’s talk about Google Keyword Planner— another free tool.
When you search for “Notion templates,” you’ll see there are tens of thousands of searches monthly, just in the US alone! And it gets even better.
When you niche down to specific search terms like “Notion templates for students” or “Notion templates for productivity,” you’ll find consistent search volumes there, too. That’s a clear signal that these niches are hot, and people are actively looking for templates to use and buy. So now I’m going to show you how YOU can take advantage of that demand!
Now, let’s turn your Notion page into an actual saleable template! Just as a heads up, I’m going to assume you already know how to create a Notion page and you’ve probably made some that you’re really proud of. If not, don’t worry! There are tons of free YouTube tutorials out there that’ll actually teach you how to get you started. But, if you want ME to specifically cover that topic, leave a comment down below.
So, let’s focus on the subsequent part, which is getting your template ready for sale.
Here’s what you’re going to need to do: First, you’re going to need to turn your Notion page into a shareable Notion template Start by opening the Notion page that you want to sell as a template. Click the “share” button, and click “duplicate as template”. This will ensure that the buyers can copy the template into their own Notion accounts without messing with your original. Then grab this template link, hold onto it, because that’s the magic key that you’ll be selling.
Next, use a free tool like Canva to create a professional-looking PDF. Include clear instructions on how to use the template, visuals showcasing the template’s features, and paste the actual Notion template link into this PDF. Download that beautiful PDF, and you’re done! This is what you’ll upload to your online store, and it’s also what you’re going to be actually giving to your customers when they make a purchase.
Make sure it’s a good balance between helpful and visually appealing.
If you guys are curious about what your customers will see when they click the link to your Notion template, they’ll see a “Duplicate” button in the right corner. This allows them to duplicate the template into their own Notion account and customize it however they want, without touching the original. Now it’s time to set up an online store and start selling your templates!
To do this, you’ll need an eCommerce platform that handles everything from listing your products to delivering it to customers automatically after they make a purchase. I highly recommend using Payhip—it’s budget friendly, easy to use, and it’s packed with powerful eCommerce features.
There’s also no monthly fees—you’ll pay a 5% fee on each sale, which means if you don’t sell anything, you don’t pay anything, it’s as simple as that! Payhip also sends your digital products directly to your customers right after they make a purchase, so you can sit back and relax, and let the platform do the heavy lifting. Payhip’s drag-and-drop store builder makes it super easy to create a beautiful storefront with no coding skills required.
And the cherry on top is that Payhip has an online marketplace to help you reach new buyers, and you don’t pay anything to have your products listed there. So let’s get started.
First, sign up for a Payhip account—it’s completely free, and no credit cards required Next, add your payout information so you can get paid as soon as orders start rolling in. Payhip provides instant payouts after each transaction, so you don’t have to wait a long time for your hard-earned money! Next, let’s upload your product listing. Head to the product tab, click add new product, and select the digital product category. Upload the PDF file that you’ve created previously, and fill out the rest of the product information.
Make sure to include a clear and keyword-rich title and description to help your products rank on Google search. Hit “add product” to publish your product listing. Your product page is now live, but let’s take it to the next level: Go to Payhip’s store builder, and select the product page that you’ve just uploaded.
Add an FAQ section, video demos, or other useful details to enhance your product page. You can make these kinds of changes to individual product pages, or to all of your product pages all at once.
You can also customize the entire look and feel of your store through Payhip’s online store builder. I’ll link a more comprehensive tutorial on how to do that in the video description box below. If you already have a website, you can easily embed your Payhip product listing on your existing website as well. And just like that, you’ve got a fully functional online store ready to sell your Notion templates! Now here are a few pro tips to boost your store even further: If you want to let customers download your templates for free or donate to support you, you can use Payhip’s Pay-What-You-Want feature.
Go into your product listings, and set the price to “0+” to allow free downloads with the option to donate. Or for example, set it to “5+”, that way your customers have to pay at least of $5 but they can donate more if they really love your work.
This is perfect for creators who want to offer flexible pricing while encouraging support from their audience. Another really amazing tip to generate more income is that, if you have a library of Notion templates, consider launching a membership or subscription. With Payhip, you can set up a membership product where customers will have a recurring fee and become your members or patrons to have exclusive access to all your templates.
It’s a fantastic way to build a steady income stream while providing a lot of value to your customers. Now that you’ve got an amazing store and equally as amazing products, it’s time to tackle the big question: how do you actually get people to buy your Notion templates? We’re going to focus on FREE marketing strategies you can use to attract buyers and drive sales.
The first and most crucial step is to publish your Notion templates on online marketplaces. This is especially important if you don’t already have a large social media following.
There are two marketplaces that I highly recommend because there are no fees to list there. First, submit your templates to Payhip’s marketplace. This is super easy—all you have to do is set the right category for your product on your Payhip listing. Once that’s done, your product is automatically submitted to the marketplace, giving it exposure to tens of thousands of potential buyers. Next, add your templates to the Notion Marketplace, because…well that’s where all the Notion users are.
To submit your template, head to Notion’s Marketplace at Notion.so/templates, Scroll down to see the prompt to sign up as a Notion creator. As you fill out your Creator profile, you’ll see that Notion asks you to fill out your information on Stripe, but you can skip that part entirely because Notion actually charges a pretty hefty 10% fee and $0.40 per transaction, and Notion only pays out every two weeks if meet a $20 payout threshold, which is not ideal.
But here’s the good news: Notion allows you to link to third-party platforms like Payhip.
This means you can enjoy instant payouts and a much lower 5% fee from Payhip while still getting the traffic that the Notion Marketplace will drive. So…just skip this Stripe section altogether and proceed to create your Creator profile. Click Start a New Template, and put the link to your Notion template here.
Then add your template title, category, and URL slug. Toggle the paid template button to set a price.
And input your Payhip listing URL under this Purchase URL column. Enter a brief and full description for your product, then click Submit for Review. Once submitted, your template will go through a review process, and if approved, it’s added to the marketplace for everyone to discover. Just keep in mind, you’ll need to repeat this process for every template you create. While Payhip and Notion are my top picks, you can also consider Etsy.
It’s a well-known platform with a massive audience, but keep in mind they do have higher fees at 6.5% per sale and they also require a listing fee even if your product doesn’t sell. Another free marketing strategy is to leverage social media Share your templates on platforms like Instagram, TikTok, and Facebook, wherever you’re most comfortable. Use short videos or reels to show how your templates solve a problem or make life easier, and make sure to include your Payhip store link in every social media bio. One platform worth highlighting is Pinterest.
Unlike other platforms where content has a short lifespan, Pinterest pins can continue to drive traffic for months and months. Plus, you can include direct links to your Notion templates right in your pins, making it more likely to convert people into customers.
Since Pinterest acts more like a search engine, using targeted keywords in your pin descriptions can help you reach the right audience. Just remember, standard pins take 6–8 months to rank, so think of this as more of a long-term strategy. Another powerful tactic is offering a freebie to start building an email list.
Create a mini version of your template, upload it to your store, and set the price to $0 or “Pay What You Want.” Use the email addresses you collect from this to start promoting your paid templates and build a loyal customer base.
You can also boost visibility by starting a blog where you talk about productivity tips or Notion hacks, and link back to your templates. You can easily launch your blog on Payhip by going to the Store tab, then go to the Blog Posts tab. And yes, this is also a powerful tool that Payhip offers for free.
And don’t forget the power of an affiliate program —give your customers or fans the chance to promote your products for a small commission. This way, they become your brand ambassadors, spreading the word on your behalf. You can easily launch your own affiliate program for free using Payhip. Just head over to the Marketing tab and set up your affiliate program here. The key is really to just make sure you’re visible everywhere that your potential buyers could be.
Combine these strategies that we just talked about, and you’ll be well on your way to attracting consistent sales! Once your store is up and running, the next step is creating more and more templates that will bring in scalable passive income.
Let’s talk about how you can create Notion templates that people would actually want to pay money for. First things first: you need to make sure there’s demand for your template Choosing a profitable niche is so important. A great way to gauge the demand is by looking at the search volume—how many people are actively searching for a specific type of Notion template.
Start simple: go to Google and type “Notion template for…” and see what Google’s autocomplete suggests.
Those autocomplete results are based on what people are already searching for. Jot these down in a separate document because they’re valuable clues. Next, use Google Keyword Planner (and yes, it’s free!) to check the exact search volumes for those keywords.
This will show you how many people are searching for them every single month. Here’s the trick: aim to create a template that has a good mix of low-traffic and high-traffic keywords. Low-traffic keywords are less competitive, which makes it easier for you to rank on Google. A.k.
a. It’s easier for people to find you and your online store. High-traffic keywords, on the other hand, signal strong demand. The goal is to draw them in with those low-traffic keywords and then introduce them to your other high-demand templates once they’re in your store.
This approach will make sure that you’re not just creating templates for the sake of it—you’re making ones that people are actively searching for, giving you a much greater chance of making consistent sales.
Next, your template needs to solve a specific problem. Don’t try to create a template that does everything for everyone—it’s overwhelming and it’s hard to market. Instead, focus on a well-defined audience and their pain points. Think about how your template can save them time, effort, or money. For example, content creators often need a social media planner.
Freelancers might be looking for a client tracker. Even with those categories, your template can be further refined. A social media planner for an independent creator might differ from one tailored to a marketing manager at a company. The more niche your template is, the more it will stand out and attract buyers.
It also helps to have an understanding of the specific processes within your niche.
For instance, if you’re designing for social media managers at companies, you might want to include features for approval workflows. The team at Notion also mentions that there are a few things that will actually increase the value of your templates. These are: formulas, automations, integrations and embeds, charts and forms, buttons, AI blocks, scalability, and educational elements. Next, analyze your competitors within your niche, and read their customer reviews if they have any. That way you can take those constructive criticisms and build a much better template to address those issues.
You can also enhance your offer by bundling your Notion template with something extra, like an online course or video training that teaches users how to effectively use your template. This added value not only makes your product more appealing but also allows you to charge a premium price while helping your customers get the most out of your template. Finally, make your templates visually appealing This doesn’t just mean the template itself but also your product listing images—they’re essentially your product packaging, and yes, people do judge a book by its cover. Also, believe it or not people will purchase Notion templates simply because they have a specific aesthetic like minimalist, or cute pastel themed social media calendar. Clean and organized designs will always attract more buyers and make your templates look polished and professional.
Plus, great-looking templates make for way better social media content, which helps with marketing. And that’s it! Hopefully you guys now have everything you need to start selling Notion templates and establish a profitable passive income stream. If you found this video helpful, please give it a thumbs up—it really helps us out—and make sure to subscribe for more tips like these. Let us know if you have any questions at all – we’re happy to answer them in the comment section.
I’ll see you in the next video. Happy selling!
Instagram Elite Mentoring™ by Niklas Pedde
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