Hi,  in this video I’ll showyou how to create a go to market strategy, usinga real product example. First, let’s set upthe context. What is a go to market strategy go to market strategy is a plan to bring your product to your Target customers through the right channels. This should come after you’ve done, your positioning and messaging. There are three stepson a go to market strategy. Pre-Launch launch and post launch at the pre-launch stage your goal, isto build awareness and credibility. You can do this by, educating your target market. This way you can build up an organic following that.

Will One beta test your product and two help spread the word when. Your project is live at the launch stage. Yourgoal is to drive the user adoption. You can do this by announcing your launch across all of your organic channels and amplifying them with paid advertising at the post launch stage your goal, into, optimize and scale your channels. You want to scale down on the channels that aren’t working scale up on the channels that are working and explore new channels to test now, let’s apply this, to a real product example. First of Alli just want to give a shout out to the founder who. Let me use his product as the example for this go to market video since this product hasn’t launched. Yet I’m going to keep the product fairly vague.

Let’s say: I’m building a product to help children with learning disability read better and the product is an app that makes reading fun through gamification. You can think of it as Duolingo for reading now, I’m going to share screenland walk you through the process of building a got market strategy for this product.

The first thing I’ll do is create a slide for each phase of, the launch we have phase one pre-launch, then weave phase. Two launch and phase three post launch next I’ll, add a slide starting with pre-launchand in this slide I’ll create a more detailed plan first, I want to include objective. What is the goal of this launch then kip. What is the success metric for the smart and timeline? How long are we going to spend for this phase of the launch then?

I will create a table underneath listing now the channels that we’ll be focusing on the activity that we’ll be doing for each Channel and the resources we need. We need to execute then I’m just going to update the formatting.

Make the text a little smaller, so we have more space now that we have the template.

Let’s go ahead, and fill everything in again we’re building an apt help, children with learning disability read better. In this case, even though our users our children our main target audience or buyers will be the parents, the objective at the pre-launchstage will be to build awareness and credibility and. We can do that through content sharing and community building. We can share our content to help. Parents understand how to help their children with learning disability read better wean also create communities where we can educate the parents and facilitate discussions. Between the parents for kip. We can add a goal of 1000 users in a slack group that we’re going to create because it’s more impactful to have a community than a waitlist.

In addition, let’s aim for 10 influencer partners that we can work with to help spread the word.

These people can be experienced parents, pediatricians or teachers let’s aim for a timeline of three months. Sowe has ample time to build up our organic following. Let’s move on to the table when it comes to channels, I think most parents will search for a solution for a problem that the kid has. So, we you want to be optimizing for search which includes both search on Google and search on YouTube. To do that, let’s have a Blog, let’s also have a YouTube channel.

I think people also search on core for answers to their questions, so let’s have a presence on Quora, the last two channels I’ll add, will be Facebook groups and slack there are many communities on Facebook that are parent focused that we can tap into, and we can create our own slack Community. Now that we have the channels listed, let’s add the activities for each Channel we want to create a blog to educate parents. Unlearning disability topics can include symptoms diagnosis Solutions, best practices and case studies. We can also invite influencers to guest blog call to action, for this blog will be to sign up for new slider and also join the slide grouping terms of resources. We need WordPress subject matter experts and Cat GPT for copy review and SEO optimization.

Next, we have YouTube. We can create YouTube channel and repurpose blog content for video.

We can also invite influencers to share advice.

We need a video editor and chat GPT tore purpose, the blog content for video script forbore. We can answer questions related to learning disability and we can just do all of this in-housefor Facebook groups.

We can join 10. Facebook groups and really focus on adding value by sharing relevant and timely content from our blog and YouTube. The goal here is to build trust with the community organizer and the community itself. Wean also do this in-house. We can create a slack group and share advice with parents and facilitate conversations. We can also do this in-house in summary at the pre-launch stage, we’re going to focus on building awareness and credibility by, creating content and building communities we’re, aiming for a thousand users and a slide group and partner up with 10 influencers these are all of the channels and activities that we’re going to execute. Now that we have this template, let’s repurpose it for the launch stage at the launch stage, the goal is to drive product adoption.

We can do that by announcing the organic and amplifying Via paid. We want to aim for 10000 users and the timeline here will be one month. We want to get the launch out there and start optimizing the launch after the product is live in terms of the channels, there’s organic paid Facebook groups, influencers NPR for organic wean, announce via organic channels, which includes our blog YouTube newsletter, slide Channel and their sources.

Here it can just be in-house, for paid we can amplify our announcements via sear chads on Google and YouTube. So when someone’s searching for terms like learning disability and reading, our product will show up, we can do thisin-house and potentially Fiverr, so we can hire someone to help set up and manage the campaigns for, the Facebook groups, we can promote product and Facebook groups and the key here is to ask for Permission first from organizers, this way, wearer being respectful and increase the likelihoodof our posts getting approved. We can do this Allin-house influencers. We can sponsor 10 influencers to create videos reviewing the product and sharing them on their social.

That way we get more of each through their social media. Following we can also do this in-house. Finally, PR we can post on product hunt, Reddit and TechCrunch. We can do this in-housegreat, so this is our launch plan. Our goal is to drive product adoption. We do this by announcing on our organic channels that we’ve already built-up and then amplifying them with page we’re aiming for 10, 000 users and one month, let’s go-ahead, and do the same for post launch at the postlaunch stage. The main goal should be to optimize and scale, to drive further product adoption the kip.

Here we can aim for something more aggressive, and the timeline could be three months for the channels there’s really just two organic and paid for organic. We want to scale up on one to two performing channels. Sothis can be our blog or YouTube. We also wanton test one to two new channels in this.

Case we can test Tick, Tock, Instagram, Facebook, or Snapchat. The resources here will be all donein-house, or we can hire someone on Fiverr to repurpose, the content for those channels for paid. We can do the same thing. We can scale upon one to two performing pay channels. This can besearch ads or YouTube. We can test Partnerships with pediatrician clinics or schools. This Isan interesting approach because instead of selling to Consumers directly, we can sell it to businesses that, have the most relevant consumer basis.

Andew can do this in-house. In addition, I’d like to include a small blurb about what we need to doon a product site post launch because it’s not just about executing the go to market strategy but taking feedback that we get from our customers. To improve, the product I’ll save product start working on V2, with feedback from existing slack Community. This feedback can be either to improve existing product features or building complementary products works there. You have it weave a go to market strategy for this app. What Ideally like about this format is that it’s easy to follow at a quick glance.

You can see, there’s three different phases and within each phase you can clearly see what the goal is, what your metric is what your timeline is, and what channels you’ll be leveraging, as well as the activity and resources from a macro perspective. This means that it’ll be easy for you to share with your stakeholders it’ll, be easy for them to quickly understand, what you’re, trying to do and then ultimately, you’ll beagle to get more buy-in.

There are two things Wiant to mention here: one is that go to market strategies will be different for b2c products, andB2B products with a b2c product. You will need to think more about growth hacking, whereas with aB2B product you will need to think more about sales enablement because the sales cycle will be longer.

The second thing I want to mention is that go to market strategies will be different at small companies and big companies. Our small companies you’ll be able to launch pretty quickly without much internal prep at large. Companies you’ll need to do more internal prep to drive internal alignment, because you need to do thing sat scale.

That’s all for today.

If you enjoyed this video, please give it a like and let me know in the comments Below on what kind of videos should make next till next time see you.

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