Email Marketing Campaign Ideas for Podcasters

If you’re looking for a low cost, high return podcast promotion strategy, then you need to be using email campaigns to engage with your listeners between episode releases. Here’s ten email campaign ideas that you can use to create more meaningful relationships with your listeners. And we’ll share the top three email services to try for free. Before we get started, make sure to press that like button and subscribe to the Riverside YouTube channel. With podcast email marketing, you can have two-way conversations build a community and strengthen relationships.

Gather feedback from your audience. Elaborate or follow up on topics after a podcast episode. Keep the listeners updated on your podcasts, news developments and events. Automate messages to lessen your workload and offer sponsors or advertisers another advertising medium. Let’s go over some out of the box ways that you can use email campaigns to engage your audience.

Send out your show notes from an episode after the episode is released to encourage people to go and listen to the episode. You can actually automate this with MailChimp, which we’ll talk about soon. Repurpose your episode’s complimentary blog post as an email to learn more about how and why to have a blog for your podcast, click the link above. Get more reviews. Send out a CTA for your subscribers to write and review your show with a brief explanation of how to do it and why it helps.

You can even personalize this email with a short YouTube video of you explaining this. Send a complimentary reading material and resources that relate to an episode topic. Make sure to include the links that you added to your episode’s Shownotes. Run a giveaway for anyone sharing your episodes on social media. Use a website like Gleam.

io to simplify the giveaway process and open up more opportunities for engagement. Pick out ten of the most valuable talking points and include them in an email. Find a local newspapers or TV stations and sleuth their website or LinkedIn to create a press email list.

Send a curated email about a recent episode release, including what it’s about. Key Takeaways, high quality promotional images, and a link to listen.

This is an especially good idea if it’s educational on a trending topic. Send behind the scenes images of the recording process of an upcoming episode. Get listeners excited about an upcoming guest or topic by sending some sneak peeks. Send an email with all of your episodes that relate to one topic as a guide. For example, if you have a podcast on marketing and multiple episodes relating to social media marketing, create a social media marketing newsletter with links to every relevant episode.

Send out a survey link to ask listeners what episode they liked best. Use this feedback to structure future episodes. So how do you create an email list? Your first step is to have a landing page on your website that’s made specifically for email signups. Make sure this link is easily memorable.

Try something like hitpublish.com/subscribe.

Next you want to promote this link. Mention it in your podcast outro include it in your show notes and share it out on your social media pages. Make sure to let listeners know what’s in it for them if they subscribe.

Try using a lead magnet to provide additional value to your audience and incentivize them to join your list. This could be a free guide, a checklist, templates and calendars, fill in the blank materials, giveaway entries or access to bonus episodes in exchange for their email address. In addition to promoting the landing page, embed your sign-up forms in different places on your website like your homepage footer after a blog post or an episode post.

Another option is to use a collaboration website like Audry to find other podcasters with email lists. You can cross-promote each other to your own email lists.

Let’s go over some of the best email marketing websites for podcasters. Our first recommendation is MailChimp. MailChimp has tons of templates to choose from, and you can connect your RSS feed to your account so that a new email is triggered every time you release a new episode. Number two is Convert Kit. This software was made for creators.

It’s free up to 1000 subscribers. They have a landing page and opt in templates to help you stay on brand while gaining new email subscribers. They also give you access to their active creator community to help you grow and collaborate.

The third is Constant Contact. This is a beginner friendly tool for all things marketing.

They offer a free trial, and you can create emails from hundreds of templates as well as connect your social media accounts so that you can post to all accounts with just a single click. They’ve also recently added SMS marketing. If you want to take your promotion strategy to the next level. That’s all you need to know about email marketing for your podcast. Now get out there and start building deeper relationships with your listeners.

Good luck. And if you liked this video, make sure to hit that thumbs up button.

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