How to evaluate the effectiveness of your website marketing efforts

On today’s episode we’re going to talk about how to actually track conversions on to your website howdy y’all welcome to another episode of tip for tip where you ask your marketing question in exchange for a tip in your industry my name is Aaron and my name is Christian and today we have John Paine your journey coach hey my question for a bit branding is I’m in a service organization and I am interested to know how do I evaluate the effectiveness of my marketing efforts on my website very good question took a couple of notes here and.

I don’t know what Christian has so probably some bonus material here all right so Google Analytics that your bare necessity here to figure out where your traffic’s at so that you can measure where you’re going whatever that goal is so you need to figure out what the goal is and then measure it by the traffic if that’s your goal if your goal is like conversions or people to do submissions then you need to track it that way if it’s purchases then it’s through purchases but a good way to track at least your traffic to your site and your website and effectiveness is your DA which is Domain Authority something really easy to use is something like SEO quake for the most part that is a free service.

So you can see where your domain ranks Google search console where you can see where you start to rank for terms and inside of their there’s actually a thing called impressions that you may not rank for that are really close to things that you could rank for it so you can see how many more things that you’re getting better impressions so in your google search console find impressions and then look at how many you have there and you’ll see that your page is starting to grow that way and then obviously sales so closing deals having appointments that’s a really good way so yeah basically some of the same stuff but I would say the number one thing is to figure out your KPIs.

Or figure out your that single number one thing that you want people to do on your website what is that conversion or what is that metric that you want to follow the next thing is to figure out the software that you want to use and talk about Google Analytics but there’s things like crazy egg hot jar Mix panel so there’s a lot of options out there to track data on your website and then number three is even when you’re tracking that one thing maybe if its sales for example don’t give up just then and there do other things to maybe in hands or get to that sale that is offering you know free coupons or having people sign up for your newsletter and things like that so give them reasons to convert and to make that conversion on your website oh one other thing.

I want to clarify is KPI is key performance indicator because we did use that so what it would be long all right John let’s hear your tip for us in the entrepreneurial world a lot of people talk about the win-win and trying to make sure that all those options are available however most of us don’t actually engage that way we’re really more of a I get to win and hopefully you into my tip for today is if you want to truly engage in a win-win with whoever you’re in relationship with whether it’s a client or an employee or a significant other to truly engage in a win-win with that relationship.

You have to embrace an abundance mindset there are so many options out there are so many wins out there are so many potentials engaging in a abundance mindset allows you to embrace and have access to all of those that’s my tip for this week John thank you for that tip I was actually talking to Aaron about this little bit ago I didn’t really know what I thought there was more to the abundant mindset but it does just having the mindset of you know if you win.

I win if I win you win which is exactly what your tip right I was going to say like there’s a lot of people who think there’s not enough money in the world and there’s a lot of people who think that there’s more than enough money in the world so it’s just kind of a a mindset mentality so yeah.

I think it’s an absolutely great tip today’s question of the day where is your favorite vacation spot very nice thank you John for being on our show and if you’re a business owner you’re wondering how can I get on tip for tip all you have to do is go to bitbranding.co/tipfortip and yeah just fill out the forum will get you on the show hey guys see yeah.

Video How to evaluate the effectiveness of your website marketing efforts | Tip Episode 102

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