Author Archives: yoseamorosk69team

$100k Hacking any website in Safari with uXSS – a 0-day chain

Hello! Welcome to another Bug Bounty Reports 
Explained video! Today, I will show you how   Ryan Pickren found a chain of zero-days that 
led to universal cross-site scripting in Safari   which allowed hacking any website. Literally, 
any website: Facebook, Gmail, PayPal or your   crypto wallet – whatever… He got a huge bounty 
of $100,500 for it. The link to the original, well   well-written blog post, is in the description. 
Enjoy! This episode is sponsored by Blaze   Information Security. It's a team of experienced 
hackers who specialize in penetration testing   and application security services.

They can offer 
your company a wide range of services: pentests,   red teams, threat modelling and even the whole 
assessment of your remote work infrastructure.   They also have a special package for startups. If 
you want to know more, check out blazeinfosec.com.   And I know the owner – he was hacking before 
I was even born so he knows his business. Webarchive files are used to save whole websites: 
HTML, CSS, JS and images – everything in a single   file. It's an XML-based format and it looks 
like this. The base64 encoded content is here   and here is the origin. Yes, you heard me right 
– there is an origin specified. Back in 2013, if   you could control the contents of this file, you 
could just put an arbitrary origin, encode the XSS   payload and you would be able to execute the code 
on any domain and access any domain's cookies.   Such an attack is called universal XSS. It's not 
a bug in a particular website but in the browser   which makes it insanely powerful. The attacker 
can steal data from every website that you use   so the potential impact is huge.

According 
to Google, almost as valuable as an RCE. So back in 2013, if you could force the victim 
into downloading and opening such a file,   you could perform this attack. But it's not how 
it works in 2022 with more security mechanisms   in Safari and macOS but let's try to bypass them. 
The attack has to start with phishing the victim   into visiting our website. It should not be a 
big problem but every single user interaction   makes the attack less and less likely. The first 
problem that we encounter from here is prompt   about downloading a file. Because the first 
time you download a file from any domain,   Safari will ask you for permission. It would 
look quite bad with the attacker domain.   The same goes for opening applications with custom 
URL schemes. If you open, let's say a Discord URL,   it will try to use the custom URL scheme. 
Safari will then ask you for permission to   open the desktop Discord application.

But it's 
not for every single URL scheme. There's an   allowlist of trusted Apple applications that 
don't have to ask for permission. Among others,   you can use icloud-sharing:// which is opened by 
ShareBear application for, as the name suggests,   sharing files over iCloud. It's much helpful 
because, apart from being whitelisted by Safari,   it's also a perfect vector for delivering the 
webarchive file to the victim – that's great!   But there is a catch. The first time opening 
a file, the victim has to confirm it. This is   not an ideal attack scenario but also 
not the end of the word. Importantly,   after one confirmation of opening the file, 
the attacker can modify the file completely   and the victim won't have to reconfirm 
opening it. After the modifications,   ShareBear will automatically download the new 
version of the file to the victim's machine. Ok, so we have delivering the file to the 
victim taken care of and now we can run it.   …unless we can't because Gatekeeper 
blocks it. Because by default,   any downloaded file on macOS is quarantined. 
Gatekeeper prevents executing quarantined files   like shell scripts and webarchives.

Yes, they 
also thought about webarchives and they explicitly   mentioned them in the documentation. 
So when Safari tries to open a file,   it goes through the Gatekeeper and in this case, 
webarchives get blocked. We could bypass that   if we would find a vector where Safari opens a 
file without asking Gatekeeper. And after a bit of   research, Ryan found out that windows URL files do 
exactly that.

It's a format that specifies things   like the URL of the shortcut, the icon and so on. 
You can just make a desktop shortcut to a website.   You can also use a file:// protocol. And 
turns out that if you open this shortcut file,   with a path to webarchive instead of opening the 
webarchive directly, it bypasses the Gatekeeper.   And one last piece of the puzzle is the 
path of the downloaded webarchive file.   Normally, it will be inside the user directory so 
we would need to know the macOS username.

It's ok   when you target a specific victim but hard to 
predict with an attack on a big scale. To solve   this problem, you can use a DMG file. It's a disk 
image format that contains an archive with another   files inside. The reason why it solves the problem 
is that it's mounted into /Volumes/ directory   which means we don't need to know the username 
to predict its location. So what is it finally? A webarchive? A DMG? A URL file? I know that you are 
confused so let's go through the whole exploit.   First, you have to trick the victim into visiting 
your website. This website contains such JavaScript code. It contains a link to a harmless image 
shared over iCloud. The user has to confirm the   prompt about opening a file. This is the last 
piece of user interaction that we need. Now,   you have to modify the contents of the image to a 
DMG file that contains the webarchive inside. In   the real attack scenario, you would probably 
need some scripts to do this automatically.   Now Safari launches this file and the disk 
image is mounted into /Volumes/ directory.   The webarchive is available under this path. 
Now, you modify the contents of the file again.   Importantly, the disk image is already mounted 
in /Volumes/ directory and it's not removed   from there or modified even though you make a 
modification on your iCloud account.

This time,   you turn this file into the URL format, 
pointing to the webarchive which is inside   /Volumes/ directory. Inside the webarchive 
file, there is your arbitrary JavaScript code   and arbitrary domain which you'd like to attack. 
After the webarchive file is launched in Safari,   your code gets executed on whichever domain 
you chose. With universal cross-site scripting,   you can do whatever the user can do in their 
browser – attack PayPal and transfer funds to you,   attack Gmail and steal or send emails as the 
victim. You can attack a website like Zoom or   Facetime which is likely to have permission to the 
camera and you can see what the victim is doing.   And many, many more…

The reward for this bug 
was $100,500 and there were two CVEs issued.   As for the fixes, the ShareBear application 
now only reveals a file instead of launching it   directly and WebKit now won't open any quarantined 
files, even via Windows shortcuts. If you've   learned anything new from this video, leave a like 
and subscribe to the channel. If you want to see   other bug bounty reports from Apple, check out 
this playlist on your right.

You can find there a   $28,000 IDOR in Apple Shortcuts or $50k RCE. But 
for now, thank you for watching and goodbye!.

As found on YouTube

https://www.easycash4ads.com/rotate.aspx?r=yoseskba64z

Ayahuasca

[Michael]
This is Iquitos, Peru,
the world's largest city
inaccessible by road. The only way in and out
is by air or by river,
the Amazon River. I'm about to head up the Amazon
to a remote jungle retreat called Refugio Altiplano,
the Refuge on the Higher Plain. There, I will meet
with local shamans to drink an ancient
psychedelic drug, ayahuasca. Ayahuasca contains
dimethyltryptamine, DMT, a molecule shaped
very similar to serotonin, a neurotransmitter
in our brains.
Ingesting ayahuasca and flooding
the brain with DMT leads to what many describe
as spiritual experiences– strong, vivid visions, a sense of oneness
with the universe,
even a sense
of one's self dying. But mystical,
magical language like that doesn't really seem relevant
to scientific inquiry.

It can often scare away those
who are scientifically minded. However an understanding
of the human mind isn't complete unless
it considers everything the brain
is capable of. What does it mean to feel
at one with the universe? Why should our brains even
be capable of such a feeling? This isn't about having fun
or taking a risk or doing something extreme. I want to learn
what my mind is capable of.

I'm about to embark
on a journey. [theme music playing] Psychedelics are chemicals that are structurally similar
to neurotransmitters already used by our brains. When we ingest them,
they bind to receptors
and alter cognition
and perception
in ways we're still trying
to understand.
When many people think
of psychedelics,
they think about people
challenging societal norms
and recreational
thrill-seekers,
but that only attends to a particularly narrow slice
of human history and culture.
Fossil records, cave drawings,
and archaeological digs
have all provided evidence
that humans
have been using
psychedelic compounds
for thousands of years, and
by "used," I don't just mean
in the stereotypical
"trip out" sense.
[screaming] For instance,
among the indigenous peoples of the Amazon rainforest,
psychedelics were and, in many places, still are
a normal, common, and totally
mainstream experience. As a member of these groups,
believing psychedelics can heal, give visions of the future,
and connect you with deities is not some weird
or New Age idea.

It's the way things are. But when psychedelics
became associated
with certain
counterculture movements,
the United States banned
research on them in 1970.
Most other countries followed
suit shortly afterwards.
From then on, testing on humans
was essentially gone,
but recently, restrictions
have begun to loosen up, and a few researchers
have started to investigate these substances in what some have described
as a psychedelic renaissance. Research universities
are conducting
comprehensive studies
on the beneficial effects
of psychedelics on addiction,
depression,
and cancer-related trauma. By approaching
psychedelics scientifically, what we find could
fundamentally transform our understanding
of the human mind. [trimmer buzzing] When I go to Peru,
I will be accompanied by Dr. Robin Carhart Harris,
one of the first British researchers
in over 40 years to investigate the effects
of psychedelics on the human mind.

He and his colleagues
have found that psychedelics don't increase brain activity,
as previously thought. Instead, they decrease activity
in certain areas.
And the greater the decrease, the greater
the reported feelings of what is called
ego dissolution or ego death. Your ego is your self-identity. It's the part that separates
you from everything else,
the part
that creates narratives about
the outside world
and your story in it. When the ego dissolves,
your sensations and feelings don't cease
like when you're unconscious. Instead, your attachment
to your identity does,
and all that's left
is naked perception.
Ego dissolution is a concept that I find difficult
to wrap my head around, but people who take psychedelics
say that it can be an extremely
frightening experience, but also a profoundly
transformative one, one that makes them feel
more connected
to others and to nature. Now, I knew that I might feel
ego dissolution on ayahuasca, so to make sure I was ready, I decided to speak
to some experts.

Before setting off to Peru,
Dr. Carhart Harris traveled
from Imperial College, London,
to meet with me.
This will be one
of the first times that anyone has scanned
a healthy person's brain with FMRI before
and after ayahuasca. -Yeah.
-It's quite pioneering work,
really. The thing that's on my mind
right now is intention. -Yeah.
-I've heard you should know why you're drinking ayahuasca. Yeah, I would suggest
that you think about an emotional intention. To make it emotional is
a lot more frightening to me. -Yeah.
-Partly I think I'm quite happy, and I don't want
to ruin that, right? I don't want to drink
ayahuasca and then
think, "Oh, my gosh, I'm not close enough
to my mom, or I don't show my wife
I appreciate her enough, and now
I just feel terrible." There's something to be said
for sitting with those thoughts, -being mindful of them.
-Right.

And in so doing,
they become less of a threat. -Hmm.
-You look them in the eye. All of a sudden,
they reveal things to you, and their scariness
seems to dissipate. I hope I can embrace
that while I'm surrounded by people who are
all filming me, you know? Yeah, the most important thing
is that intention to go in. -You dive in–
in and through.
-You don't resist. You don't resist. Yeah, I think that'll
really be important while I'm on the trip. [Michael] Robin has
arranged for a number
of scientific tests
to be done in order to measure
brain activity,
behavioral differences, and physiological changes
to my brain.
[Robin] Today, we are scanning
Michael's brain
with functional magnetic
resonance imaging, or FMRI.

This allows us to see
the whole brain
and how different parts connect
and talk to one another.
This way, we can compare
how Michael's brain may change
before his experience
with ayahuasca
to after
the ayahuasca experience. I expect to see
that one network of the brain
that relates to introspection will become more strongly
connected after the ayahuasca.
[Michael]
After meeting Robin,
I still felt some trepidation
about my trip,
but with my pre-ayahuasca
FMRI completed,
it was time to set off
for Peru.
The trip to the Refugio
Altiplano retreat
involved a flight
to Lima, Peru,
a second flight
to Iquitos, Peru,
followed by a 90-minute
boat ride up the Amazon River.
It was a long journey. And every minute I got closer meant that it would be harder
to turn back.
The Refugio Altiplano retreat
is in a very remote area
of the Amazon River
in the northern part of Peru,
and I thought it would be
a great setting
for my ayahuasca experience. So, Kelly, what does
the word "ayahuasca" mean? "Ayahuasca" means
the "vine of the soul." Ayahuasca's been used
for possibly over 4,000 years in shamanic rituals
and is the primary plant medicine
for healing in the villages.

[Michael] With the ayahuasca
ceremony just hours away,
I met with José,
the shaman who would be
my guide
during this experience.
-Hola, José, Claudia.
-Hola, amigo.
[speaking Spanish] [speaking Spanish] [translating]
It's my pleasure
to have you here. Welcome
to Refugio Altiplano, where many people come
to look for a change
in their lives. José, how do you
feel about someone
like me coming in, who is not part
of your culture,
taking part in it in a way
that might not come
from the same history? [speaking Spanish] [Claudia]
For me, there's no difference, and for the medicine,
it makes no difference. This medicine, all it wants
is to make your life better and heal you. On the very first night
with our guests, we give them a very small
medicinal dose to see how each person's
gonna react differently to the medicine,
and then tomorrow night, we'll dial it up a little bit.

[Michael] It was great
to speak with José
about what the ceremony
will entail.
I am nervous about
the emotional part of it,
and I'm nervous
about the visions and feeling like I've been disconnected
from the real world. Scientists know very little
about how ayahuasca works
since its illegal status
in many countries
makes it difficult to study. We do know that
its key ingredient
is dimethyltryptamine, or DMT,
which is a hallucinogen
thought to occur naturally
in the human brain
in small amounts. DMT can create
psychoactive effects
by acting on certain receptors
in the brain.
But normally, DMT is broken down
rapidly by enzymes in the brain.
but ayahuasca is actually
a brew made from two plants.
One contains DMT, and the second contains
a chemical inhibitor
that blocks our brain's ability
to break down DMT,
allowing the effects to last
as long as four hours.
Dr.

Carhart Harris performed
a series of tests on me
to compare how I change
during this experience.
[Robin]
Given that we're in Peru,
we're in the jungle, and you're
drinking ayahuasca,
it has authenticity that perhaps
sometimes you lose when you give psychedelics
in the laboratory
environment. -Yeah.
-Because we're
going to be doing this after you drink ayahuasca,
we need a control condition, so what I'm going to do now
is I'll ask you a short list of questions
about your journey here, and I want you
to rate how you feel
about these questions on a scale here.

We have zero to nine. Nine will be strongly agree, and zero will be
strongly disagree. So "I learned more
from my journey here to this retreat center
about how past events have influenced
my present behavior." Two. -I got ideas areas during…
-Two. -Five. Six.
-Great. With different
psychedelic drugs to ayahuasca like LSD and psilocybin,
also DMT,
we've found some quite
consistent changes
in brain activity.

We've seen
that the brain activity
is richer and more varied. Of course,
we can't wheel an MRI scanner
up into the jungle,
so the EEG setup that we have
is pretty much
the best possibility
that we have to do this. [Michael]
According to Jose, this flower
bath was meant
to protect me from bad spirits
during the ceremony.
-[Michael speaks Spanish]
-[José chuckles] I didn't believe in such
things, but I was glad to do it
because it was a symbol
of José's good intentions.
Hola.
Buenas noches.
[Michael] The initial
smaller-dose ceremony
was expected to last
about two hours
with the effects beginning
after 30 minutes.
[José speaking Spanish] We'll begin
with our ceremony tonight,
asking God to guide us, to give us knowledge
and intelligence. [José speaking Spanish] [Claudia]
We're going to bless
the medicine first. [music playing] Gracias. [Michael]
The ayahuasca tasted earthy.
[speaking Spanish] Maybe also a bit like fennel
or something.
It's hard to say. I'd never tasted
anything like it.
After swallowing it all, my heart started racing.

It was the most nervous
I would be all night.
DMT from the ayahuasca
was flowing
into my blood and brain. There was no going back. [José chanting] Throughout the ceremony,
shaman José is saying icaros,
or chants,
which were meant to guide me
through my spiritual
experience.
[chanting continues] [José chanting] The initial dose was meant
to gently introduce me
to ayahuasca. The effects began slowly
and were mild.
I began to feel
as though the room
were swinging like a cradle. I was aware that the motion
wasn't really happening,
but it made me feel sick and nervously off-balance
nonetheless.
My imagination was more vivid. Images in my mind
were more detailed,
but almost always
under my control.
The ceremony ends when
the shaman lights a candle.
I was comforted by this
because it was a sign
that the effects would
only be weakening from here.
Thank you, José.

I think there were two moments
where I was actually was surprised
by something that I saw. One was like a very vivid– like bamboo that had been cut
so that it was at a slant, and I remember going,
"Wow, where did that come from?" -But as soon as I did,
it was gone.
-Mm-hmm. [Robin] One of the effects
of ayahuasca
is to kind of create
a sort of chaos in the cortex.

That can lead
to dreamlike visions.
The second time I was like,
"Oh, yeah, nature," and, like, "Do I feel more
at one with everything?" And I imagined trees,
but only in this ring. And all of a sudden,
they came really close, and they were all
right here in my head. But I was like,
"I did not think that. I didn't intend
for that to happen.

[Michael]
I think a good comparison
for what I felt last night–
if you, in a sober state
of mind, just imagine something, like think of a pink elephant. Okay, now an image
probably popped into your mind, but not like
a super detailed one. If I asked you
a specific question like, "How many wrinkles
are on its trunk?" you'd have to probably
imagine it again and then, like, basically
fill in that detail.

But under the effects
of ayahuasca, those details were already
in these– these imagined images. They seemed only as real
as an imagined image, as a daydream, but they came with more detail,
and a few times– I'd say maybe
three or four times, things appeared that I did not
feel like I had put there.
But as soon as I was aware
of that, they disappeared. I'd like to look at the stars. Yeah, let's do that. The morning after
my initial dose of ayahuasca,
my head was clearer,
and I wanted to discuss
my experience was shaman José. -Hola, Michael.
-Hola.
[speaking Spanish] You had a perfect
introduction ceremony. Emotionally
and sort of personally, the only sort of
revelations I had was that I was probably
more worried than I needed to be
beforehand and that I let that affect
my behavior, and now I'm not
as dominated by what might happen
or what has happened.

I'm just kind of
in this moment right now. Like, I feel much more open
to mystical thinking. [speaking Spanish] He recommends
that you complete with
more medicine tonight so that this will help you
complete the insight into yourself. Last night,
I had a third of a cup? [speaking Spanish] Three-quarters will be
the dose for tonight. Three-quarters. Okay. It's weird.
I had an intention going in. I experienced this as a very interesting
scientific endeavor.
But I'm fascinated by how
I want it to have meaning.
I feel like I didn't hit
that oneness yet.
Tonight might be different. [Robin] Michael's getting
the higher dose tonight,
and the experience
is very likely to differ quite substantially
from the dose
that he had last night.
[Michael] I'm interested
in personal development.
I know that that's a big part
of ayahuasca for a lot of people. I'm open to it, for sure,
but I do feel still some apprehension
for a larger dose tonight.
Hey, Michael? I'm here to pick you up
for ceremony.

-Buenas noches.
-Buenas noches.
[Michael]
The higher-dose ceremony
was expected to last four hours with stronger
and more vivid hallucinations.
José smoked a cigar
made of a tobacco plant
that's indigenous
to the Amazon called mapacho.
The smoke is believed to clean
the energy fields of the body
and remove negativity
from the ceremonial lodge.
[exhales slowly] The second ceremony included
another shaman, Daniel.
[chanting] I started to see
these very geometric,
bright squares, like,
stacked like Aztec pyramids, moving,
and I was traveling down
through these, like,
repeating kind of, you know, fractaled images of everything.

I mean, too many things
to really describe, music notes and colors
and shapes and squares. Then I started to feel like,
"Oh, my gosh,
this is going faster and faster,
and this is too fast, and it hasn't even been
that long," and then I felt my body being
covered with these blocks, and I, like,
saw my body from above
and felt like
I was disappearing.
[José chanting] And that's when my heart
started racing,
and I said,
"Mm, this was very bad.
This is not good." A lot of emotions I always have
were amplified
so loudly
I couldn't ignore them.

And I had to come up
with ways to console myself
so that I wouldn't
be consumed by them and have a complete breakdown
and panic attack. And I resisted, and I successfully
brought myself back to calmness just by saying,
"I'm fine. I'm not going to die,
and everyone here can help me." The visions were really,
really vivid.
They didn't feel like
they were under my control.
It really felt
like they were just there. A note from the song
would occur, and it would cause this image,
and that was pretty frightening, because I wasn't–
I was, like, on a ride that I didn't know
the path of. [distorted chanting] -Robin?
-Yeah. -I can do the EEG now.
-Yeah, sure. [Michael] I spent a lot
of the ceremony being anxious
about having to do
these tests with Robin. I don't know how to deal
with the lights coming back on
and Robin talking to me
and asking me questions,
but the more I concentrated
on why I feel anxious,
the more I realized
it was just about me.

It was about how I felt,
but then I said, "I'm here to do a show.
We're filming this. Robin wants this data. Everyone will be happier
if I do it. So I'll just tell Robin
I'll try my best,
and that gave me
the courage to do it.
So being less selfish basically saved me
from a panic attack. [Robin] Each time
I read an item, if you
could give me a number according to how
you see yourself
at this moment, okay? "I see myself right now
as extroverted,
enthusiastic." Um… one. Okay. [Robin] This is a big change
for Michael.
Usually,
he's very extroverted,
and on
his pre-ayahuasca answer,
he gave a higher number. "Extroverted, enthusiastic." Five.

[Robin] But now I'm seeing
signs of withdrawal
and introversion from him. "I see myself right now
as critical, quarrelsome." Uh… two. "I see myself right now
as critical, quarrelsome." Six. [Robin] The experience
has led to a change
in how he sees himself. It's in a way reflective perhaps
of a higher waking state. [plucks notes] It's interesting
to already see those changes,
and it's only halfway
through the ceremony.
[Daniel singing
in native language] [Michael]
Shaman Daniel sang in Shipibo,
his indigenous language spoken by only 5,000 people
in the world.
I've always been frustrated
by the difficulty people had
in explaining
what it felt like
to have a psychedelic
experience.
Now I know why. It's a different
state of mind,
and trying to describe that
is like trying to describe
anger to someone
who has never felt it
or what colors are like
to a blind person.
[singing continues] Oh, man.

[chuckles] I'd say about five minutes
into that first song… I… really panicked. My heart rate picked up,
and I actually touched my chest to make sure it wasn't beating
as fast as I thought it was. But that moment,
I may have left my body or something near it
before I stopped. I was very scared
that I was disappearing. Michael is describing
what to me sounds like quintessential ego dissolution,
the start of it, that feeling
that he's disappearing, that his control over his mind
and his body
is ceding entirely, and he felt
some resistance to that.

With a high enough dose, you're just forced
into that space.
My feeling is that
the intensity of his experience
was just short of that
kind of profound transformative type experience. I think he got a bit of that, but I don't think
he was all the way. [Michael] I was there
in that ego-dissolving state
for a moment,
and it terrified me.
I wish I was able
to surrender more fully,
but I definitely
got a good taste of it.
So the dosage last night
was much higher. Yes. Visions–
the visuals were really vivid, and the feeling of strangeness
was really strong. I'd be curious to know
what José was doing last night.

What was he reacting to
that he saw in me. What plants did he call forth
and why? [speaking Spanish] He knew you were going through
an intense ceremony. It was strong for you. But he said he was very happy
because he knew this was going to have
a positive ending for you. I'm really interested
in what the lessons were. I felt so small…
and so humble. But– but, honestly, I liked it.
I wasn't afraid of it. I was glad to be reminded
that I'm weak. I feel like the experience
amplified everything I'm concerned about
way above what would be a normal amount
to care about it. But that made my fear
and anxiety big enough that I could actually
relax them. The question is
will I remember to apply that, or will this kind of stay
in the jungle? Before leaving Peru, I completed one last round
of tests with Robin…
I'll place this
on your head.

…in order to gather data after my higher dose
of ayahuasca.
-Thank you so much.
-Thank you. I can't wait to see you
back in L.A. and see what other thoughts
you've had with these tests. [Robin] Being here in
the jungle, it's more organic.
Because of that,
I feel that I've collected data
that's going to tell us
something important
and meaningful
about how psychedelics
and ayahuasca specifically
work on the mind and the brain.

After returning home
to Los Angeles,
I had my second MRI
so that Robin could see
if there were any changes. Although my ego dissolved
only for a brief few moments,
I was teetering on that edge
throughout the entire ceremony,
and I was anxious to see what
it looked like in my brain.
Robin, welcome to my home.
Thank you for coming back. I can't wait to see
what results you got. -Yeah.
-How did ayahuasca
affect my brain? Okay, so we found
something quite interesting. We found that your brain
activity became more complex, more diverse, more rich,
more varied
under the ayahuasca
than at baseline.
What does it mean to have more complex brain activity in terms of how
I experience things? Mm, I think
we can understand it in terms of the richness of your
imagination, of your ideas.

Trains of thought
can be more varied, more changeable,
more dynamic. -I definitely experienced that.
-Yeah. All right, you looked
not just at my brain through the surface,
but you went deep inside. -Yeah.
-What did you notice there?
We looked at a particular
brain network called the default mode network
that seems to relate
to our sense of self or ego. We've seen in other studies that during
a psychedelic experience,
that network
is dramatically compromised.
It shows a kind
of disintegration and actually,
that process relates
quite strongly to people's ego dissolution,
and yet after the experience, the network comes back
as a kind of reset
or a kind of rebooting
of the network,
and what we found your brain
after ayahuasca,
as predicted, was
that your brain reset.
The network
became more cohesive,
more integrated, more strongly
connected within itself.
Wow.

Yeah, afterwards,
I really did feel
much more interested with my identity, my past
and my future. -Yeah.
-You asked me a lot of questions before and after about my insight
into experiences. -Yeah.
-How did those compare? Well, actually we saw something
really nice in those data. So your ratings of insight
for the journey, the lower dose and then
the higher dose with ayahuasca,
what we saw was that
there was a graded increase in your levels of insight. Your score at baseline
was 27.
After the low-dose experience,
it was 39.
After the high-dose ceremony,
it was 49.
Wow, I definitely felt
like the larger
the ayahuasca dose,
the more I considered
-and learned about myself.
-Yeah.
Well, Robin,
I'm glad that we were able to do such a, you know,
in-the-environment-type study.

So thank you for coming all
the way out to Peru with me. I really appreciate it,
and I hope that I helped. Yeah, it's been
a great experience, and I've learned a lot. As I look back on it now, I feel like my experience
with ayahuasca was one of resistance. Instead of surrendering myself
to its effects,
I dipped in
and then got scared,
and I told myself,
"It'll be all right.
I'm not gonna die," but I should've just gone in
and through.
I did however learn a lot
about how to control anxiety, that relinquishing control
and selfishness can make it vanish,
but perhaps in doing so, I lost the chance to experience
my mind operating without the controls
and dampening I'm so used to that
I'm more comfortable with. Scientists like Robin
have managed to break through tight legal restrictions
surrounding these substances and have begun to find out
what they can teach us about the mind. Their findings so far
are just the beginning of our understanding
of these powerful compounds, which shows us how much
we have yet to learn about the mind and brain.

And, as always,
thanks for watching. [theme music playing.

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WordPress Tutorial for Beginners 2025 – Step by Step

What’s going on My name is Simon and in this video I’m gon na walk you through the best and easiest way to create a professional WordPress website. This is gon na be a tutorial that is straight to the point and step by step.

So you can easily follow along and you’ll have your own WordPress website ready by the end of this video And you don’t need any prior knowledge of WordPress or building websites.

This video is designed for complete beginners.

I will guide you through every single step and we’ll make sure to not skip anything along the way We also won.’t need to write any code to create our website because we will be using a visual page builder called Elementor.

Elementor is the most popular page builder for WordPress, allowing us to design our website using a drag and drop visual editor.

We’ll be using a free theme and only free plugins.

So the only thing we have to pay for is hosting, and I’ll show you how to get the best hosting for WordPress for as low as 3 per month.

I’ll also show you how to get access to hundreds of professionally designed website templates that are fully customizable and mobile friendly.

So let’s get started All right now.

The first thing we need to understand is that there are actually two versions of WordPress and we absolutely have to understand the difference between these two. So we don’t make the mistake of choosing the wrong platform, which will just end up losing us a lot of time and money.

So when we type in WordPress on Google, then two websites come up at the top.

There’s wordpress com and there’s wordpress org.

So what’s the difference Here on wordpress org.

This is basically the website where you can download the free open source software called WordPress that you can use to create your WordPress website.

You can just come to wordpress org scroll down, click on discover, discover WordPress, then click on download WordPress and then here you can download that software for free, install it on a server and then create your WordPress website.

So when people talk about that, they have used WordPress to create their website, then they just mean that they have used this open source software that they can download here on wordpress org for free.

So what is wordpress com? WordPress com is basically a for profit company that offers different hosting plans and website builder plans.

So here, when we click on plans and pricing, then you can see that they have different plans.

They also have a free plan which is very limited, and then it starts at 4 per month paid annually and it goes all the way up to 45 per month. If you pay annually And then, if you pay monthly, it’s gon na be more expensive.

So here you’re gon na be pushed into getting a paid plan to get all of the features that you need.

So I’ve played around with wordpress com as well, and what I figured out is that the premium and the personal plan, doesn’t really give you the actual WordPress that you want.

They give you very limited features and you don’t get access to all of the plugins and themes that would be actually free in the WordPress ecosystem.

If you want to get access to the most popular themes and plugins, they push you to upgrade to the business plan at 40 per month.

If you pay monthly – And this is what’s very confusing and annoying to a lot of people – because they hear WordPress – they just go to wordpress com sign up for a plan, maybe even the free plan, and then they realize that they have to pay 40 Per month to even get access to the WordPress ecosystem – And this is why I don’t recommend to use wordpress com to create a WordPress website.

There are much more affordable and better options to create a WordPress website, because WordPress is just a free software that anybody can use.

The only thing we have to pay for is hosting – and here you get hosting included, but we can get hosting for a much lower price, Hosting simply means that we are renting some space on a server where all of our website files will be stored.

That server runs 24 7 and is always connected to the internet so that anybody can visit our website at any time All right.

So now we are ready to set up our WordPress website, and here you can see an overview of what we’re going to do in this video. So first we’re going to set up hosting Again.

This is gon na, be the server where all of our website files will be stored.

Then, once that’s done, we’re gon na get our website domain, which is gon na, be the name of your website, something like meticsmedia com or yourname com.

Whatever you want, Then we’re gon na install WordPress on that server that we are renting.

This is free, so we’re gon na install the open source software called WordPress.

Then we’re gon na install a free theme and free plugins to make building our website very easy, And then we’re gon na learn how to customize our website.

So let’s go ahead and set up hosting.

Now, when we go back to wordpress org, where we can download the open source software called WordPress, Then here we can see a list of all the recommended hosting providers for WordPress.

So here they have Bluehost Hostinger, DreamHost and wordpress com.

Again I don’t recommend to use wordpress com. I do understand why they have it on this list is because they are essentially under the same company, so they do have to kind of recommend it here.

But I’ve personally used Bluehost for a while, and I’ve actually switched to Hostinger a few years ago because it’s a lot more affordable.

It’s better overall and it’s a lot easier to use.

So this is the one that I recommend and the one that we’re gon na, be using in this video.

Now I’ve actually partnered up with Hostinger, and I was able to get you an additional discount on their hosting plans Now to get that, all you have to do is go down to the video description and click on the first link.

You’ll, find there.

This link will take you to my Hostinger partner page, where you can see my face and also my logo And then once you’re here, just click on start now, and this will take you to their plans, And here I recommend to either go with the Premium or the business plan Now the business plan does have a few benefits like it’s able to handle more traffic.

It has more storage and you also get a faster average loading speed because you get the CDN feature which stores your website files on multiple servers across the globe which will increase the loading speed for the average visitor.

So if you have the budget – and you want to have the best performance, I recommend to go with the business plan.

But if you want to save a bit of money and you don’t care about the improved performance, you can also choose the premium plan and you’ll, be absolutely fine. So I’m gon na go ahead and choose the business plan, And here on the next step, we can choose our payment period, which means how many months in advance we’re gon na pay for our hosting.

Now, the more you pay upfront, the cheaper it’s, gon na, be in the long run.

So if we take the 48 months option, we get four years of hosting for 399 per month for the first four years and after those four years it’s.

Gon na renew at 899 per month, Then, for example, the 12 months option.

We get the price of 399 for a one year and then after that, one year it renews at 1199.

So if you do have the budget to pay more upfront, then I recommend to go with the 48 months option just because you save a lot of money in the long run.

But if you don’t want to spend that much in the beginning, then you can also take one of the other plans right here And by the way you also have a 30 day money back guarantee, which means that within the first 30 days, if you Decide that you don’t need that hosting plan, and you don’t want to create your website.

Then you can just get a refund with a simple click.

I’ve done it many times after I do these tutorials.

So I can confirm that it’s very easy to get a refund. So choose your option right here and then let’s scroll down to the second step, which is create your account.

So here all you have to do is enter your email address and choose a password, or you can also use your Google account to sign up for Hostinger Once that’s done let’s scroll down to the third step, which is the payment.

Now, before we choose our payment option here, let’s scroll down further and click on have a coupon code.

Then we can see this field right here, and here You want to enter MeticsMedia Now make sure the spelling is correct.

You can also copy and paste it from the video description and click on apply, And by applying that code, it will give you an additional 10 discount on your hosting plan.

Once that’s done, you can scroll back up.

Choose your payment method right here enter all of your details and click on submit secure payment And once the payment is complete, we get to the onboarding sequence for Hostinger, but we actually don’t need to answer any of these questions.

So, to save some time we’re gon na go straight to the hosting or dashboard by clicking on the Hostinger logo up here at the top, Let’s click on leave, And this takes us into the Hostinger dashboard And here the first thing we want To do is confirm our email address, So let’s go to our email inbox, the email we have used to sign up for Hostinger, and here we should find an email saying, verify your email address.

So let’s click on it here and then let’s, click on verify, email, And this should take us back to the WordPress dashboard.

So now we are done with the first step, which is getting hosting and we can move on to the second step, which is choosing our domain name, which is the name of our website, So to get our domain name, we just go to our Hostinger dashboard. Go to home and then right here we can click on Claim Domain, And here the first thing we want to do is change the domain extension right here to a com domain, because it’s just what’s most commonly used and what people are used To You can also choose one of the other options right here, but generally I recommend to stick to a com domain.

Then right here you can enter the name of your website.

So if it’s gon na be a personal website, you can just use your personal name com or, if it’s for a business or a company, use your company name com Also try to keep your domain name short, simple and easy to remember Now, Because I already have the meticsmedia com domain, I’m just gon na add some numbers here at the end, but I wouldn’t recommend to add numbers because it just makes things not look as professional and legit for your website.

But I’m not gon na use this website anyway, so I don’t really mind to have numbers in the domain.

So once you’ve entered your name that you want to use just click on check, availability and if the name is available, you can just click on claim Domain right here And now to register our new domain.

We have to enter some contact details Now if it’s a personal website.

You want to stick with personal and if it’s a website for your company or organization, click on company organization and then click on Next Step, And then here enter the contact details And once that’s done click on finish registration, Then let’s Click on continue And then here we can see an offer for a hosting plan, but we already have hosting so we can skip this by clicking on Skip.

I don’t need a website And now, once again we need to confirm our email address for our domain as well.

So let’s go to our email inbox once again and then look for an email, saying important verify your contact information for your domain.

So let’s click on this email and then let’s click on this link right here And there we go. Our email address has been verified, so we can close this tab and the email inbox as well Reload the page right here And now we can see that our new domain is now active And that’s it for the second step, which was getting our domain Name Now we can move on to the third step, which is installing WordPress.

So let’s go back to Hostinger And here let’s go to main menu and then click on home.

And then here we can see our hosting plan And let’s click on setup.

And here, if you want to you, can answer these questions.

But I’m gon na save some time and just skip these by clicking on skip here at the bottom.

And here because we want to create a new website, we will say I’ll create a website and click on Next And here we can choose between using WordPress or the Hostinger website builder.

Now I’ve made an entire tutorial about how to use the Hostinger website builder, but this video is about how to create a WordPress website, which is why we’re gon na choose WordPress and click on Next.

So now we need to create our WordPress account and you can just use the same email.

You’ve also used for your Hostinger account.

So just choose a password right here and then click on Next Here we’re gon na choose create blank site at the bottom right Then here we need to choose our domain name, that we want to use for our WordPress website and we can already see The one that we have created before So let’s choose this one and click on Next. So here we can choose the server where our website files will be stored, And generally you want to keep the server location as close to your website visitors as possible.

So if you’re gon na have a lot of visitors from the United States, then you probably want to choose a server location that is here in the United States.

If you’re gon na have more visitors from Europe, then you want to choose a server location here in Europe, for example France.

Now, if you’ve chosen the business plan like I did, then it doesn’t really matter, because all of your website files will be stored on all of these servers right here to maximize the performance of your website across the globe.

But if you have chosen the premium plan then make sure to choose a server that is closest to where your potential website visitors are.

So.

In my example, I’ll just choose France and click on Next And now WordPress is being installed Now once the installation has been complete, it should automatically take you to your WordPress dashboard and, if it doesn’t, I’m gon na quickly show you How to get to your WordPress dashboard very easily, So what you have to do is open up your browser or open up a new tab right here enter your domain name.

So for me this would be Meticsmediaeleven com and then followed by slash.

Wp admin hit enter And then you can see the login screen for your WordPress account.

So here just type in your WordPress account email again and also your password and click on login. And this will take you to your WordPress dashboard, And this is basically the backend of your website.

So now we’ve completed the third step, which was installing WordPress and we can move on to the fourth step, which is installing our theme and installing the plugins that we need to create our website.

So here in our WordPress dashboard, let’s head over to appearance on the left set menu and then click on themes, And here we’re gon na install a new theme.

That is a lot better and gives us a lot more options than the default.

One that is currently installed So let’s, click on add theme here at the top And the theme we’re gon na install is one of the most popular free themes available for WordPress, which is called Astra, And we can already see it right here.

If you can’t see it just type in Astra here at the top and then it will come up right here.

So when you see it just click on install and activate, And this takes us back to our themes.

So when we scroll down, we can see that the currently active theme for our WordPress website is now the Astra theme that we have just installed and activated.

A theme basically gives our website the basic structure and enable us to build our website using a drag and drop visual page builder.

So we don’t have to write any code. So next we’re gon na install a plugin called Starter Templates, which is gon na, give us access to hundreds of professionally designed website templates, which will make building our website a lot easier.

So let’s head over to plugins on the left side menu.

Then let’s close this window right here and click on add new plugin, Then in the search bar, let’s type in starter templates and it’s this one right here.

So let’s click on install Now and Activate, And now down here we can see that the Starter Templates plugin is now installed and activated, And we can also see that we have a few more plugins that came pre installed with our WordPress account, Because we Have used Hostinger for our hosting provider, they have already installed their own plugins like the Hostinger, AI, Hostinger, Easy Onboarding and the Hostinger tools plugin, which actually we don’t need, because you have this tutorial, So we can just deactivate those plugins and delete them completely.

So let’s just highlight them or tick them right here Then go to Bulk Actions, deactivate apply, and now the background is wide, which means that these plugins are deactivated Now to completely delete them from our WordPress dashboard.

We can just take them again here.

Go to bulk actions, delete and apply and confirm, And now we are just left with the Lightspeed Cache plugin, which basically enables caching on your website, which will make it faster.

But I actually recommend to deactivate this one for building your website And then once your website is finished, you can activate this plugin once again.

Now let’s go ahead and start setting up our WordPress website using the starter templates plugin.

So let’s click on get started right here And this launches the Starter Templates plugin, where the first thing we want to do is choose our page builder. So up here we can switch from the AI website builder to Elementor.

So Elementor is the most popular page builder for WordPress.

It’s easy to use, and it gives us tons of flexibility when it comes to customizing your website.

So let’s choose Elementor up here, and this will take us to a large library of website templates that we can start with to create our own website.

Now I recommend to start with a template, especially if you’re not a professional website designer, because it will save you tons of time and your website will end up looking a lot more professional compared to if you’re, gon na start from scratch, and Do everything on your own, So I recommend to just go through these categories right here and try to find the right category for the kind of website you want to build.

So, for example, if you want to create a website for a restaurant, you can just go to a restaurant right here, or you can type it in here in the search bar, And this will give you all of the different templates that you can use to create.

A restaurant website Now some of them are gon na, be pay templates, as you can see here because it says premium, but they also have a lot of free ones.

So, for example, this one is free.

This one is free.

This one is free as well, And when you scroll down, you have a lot more templates that you can start with to create your own restaurant website. Now, in this video I’m just gon na create a website for a portfolio, So I’m gon na type in portfolio, and this will give me website templates that are optimized for a portfolio website.

So once you find one that you like, you can just click on it, And here we can already customize some of the basic settings of our website like we can upload a site logo.

We can play around with different fonts for our site And here we can also play around with different color schemes.

So I’m just gon na choose blue here and click on continue And then here we can add some additional features.

But for now I’m just gon na stick with the basic features and click on Skip This Step, And then here we also don’t need to enter anything.

We can just click on, submit and build my website, And now all the required plugins are gon na be installed on your WordPress account and the website is being built And once that’s done, we can click on view.

Your website, and here we go.

This is our new website that was made from the template that we have chosen before So.

Currently, we are on the homepage right here.

We can also switch pages by just clicking on the links here in the navigation menu up here, So we can go to the about page. We can go to the portfolio page and also to the contact page.

Now our website is already published and available to anyone who visits our domain.

So when we go to a new tab and type in our domain name in my case, this would be meticsmediaeleven com and hit enter.

Then you get to the website.

We have just created, And now we have completed the fourth step of creating our WebPress website, which was installing a theme and all the necessary plugins and choosing our template to start our website.

With Now, we’re gon na move on to the fifth and final step, which is learning how to customize our website So to customize our website.

We’re gon na be using the Elementor page builder that was already installed when you’ve, set up our website using the starter templates plugin And to open up our website in the Elementor page builder.

We can either just go to our website by typing.

In the URL at the top and then hitting enter, And whenever we are logged in to our WordPress account, we should see this bar here at the top, with a link saying Edit with Elementor.

So when we click on this link – and this will open up the Elementor page builder, where we can start customizing our website, Another way how we can get into the page builder for every page on our website is by just going through our WordPress dashboard. So once you’re in your dashboard, you can just go to pages here on the left side and then here you can see all the pages that were created for us, because we have chosen a website template And now, if you want to customize any of These pages let’s say we want to customize the homepage right here we just hover over it, and then we can see a link saying Edit with Elementor.

We can just click on this link and again this will open up our homepage in the Elementor page builder.

Now before we start customizing our website, it’s important to understand how our website pages are structured here on Elementor.

So here on the right side, we can see an overview of the structure of this homepage, So we have a container here at the top, and this is basically this first part of the website right here.

Then, when we open up this container, we can see three more containers, and these are basically the columns of this first container.

So when we click on the first one here we can see.

This is the first column When we click on the second one.

It’s the second column and then on the third one.

It’s the third column.

So this is the overall structure of this first part. Then, when we open up this first container, we can see there’s an element inside of this container, which is called Icon List, And this is what you can see right here.

Then, when we open up the second container, we can see there’s a heading, there,’s a text element and there’s a button And then for the third container.

There is an image which is this image right here, and it works exactly the same way for all the other parts of our website.

So right here we have the second container and then within this container we have another one, and then we have the elements.

So the heading the text, a divider right here and then the next container, with these elements in here And that’s, how each of your pages are built.

So for now let’s just close this structure window And now let’s see how we can edit some elements on our homepage.

So, for example, if you want to change this text right here, all we have to do is click on the text and then on the left side, we can see the menu the options for this text, So we can change the text right here or we can Also, double click into this text field and then highlight everything and then just change it to whatever we want, And if you want to change this button right here we can just click on it And then again on the left side, all the options will open up.

So, for example, change to text.

We can just change it right here And because it’s a button, we also want to add a link to it.

So when people click on it it will actually go to another page, So it can enter any link. You want here, or you can also send them to another page So here I would want to send them to the portfolio page.

So I’ll type in portfolio and here’s, the page.

So let’s click on it, and then it automatically adds the link to the portfolio page of my website And to change the images it works.

The same way, Just click on the image you want to change, go to change image right here And then just drag and drop the image that you want to add Click on select and now the image has changed to this new one right here Now, if you Want to add a new element to your page.

We can just go to the plus icon here at the top left, and then we can see the different elements we can add to our page.

So, for example, if you want to add some text here to the top of this heading, we can just drag and drop the text editor to the top of this heading And then to change the text.

We just triple click and then we just add anything that we want And if you want to delete anything on your page, you can just right click on the element and then click on delete and it will be deleted And we can also delete entire containers.

So, for example, let’s scroll down And let’s say we don’t need this video container right here.

So we can just click on the X and this will delete the entire container And now to save the changes we’ve made and make the new version of the website public.

We need to click on publish here at the top And to customize any of the other pages of our website. We can switch pages up here, So we go from home to let’s say the about page and then here we can change every part of this website as well.

The same way Now let’s take a look at how we can add a new page to our WordPress website.

So, to do that, we’re gon na just go to our website by opening up a new tab typing in our URL and then hitting enter here, make sure you are logged into your WordPress dashboard.

This way you’re gon na see this bar here at the top, And here we just want to click on new and then click on page, And now we can give our page a name.

So I’m just gon na name it our team And then click on, publish and confirm And now to edit this new page.

We can just click on edit with Elementor up here, And this opens up the page builder for our new page.

So now we can just start by adding content.

So, for example, we can drag in a heading and then change the text here, And we can also make use of pre made templates that make the process of building our new page a lot easier and quicker.

So to see the templates, we can just click on this S icon right here And then we want to go to blocks And then here for our team page, I’m just gon na type in team And then here I can see different types of templates That we can use for a team page.

So, for example, let’s add this one right here, So we can just click on it and then click on import block And then here once it’s imported. We can also change every part of this template by just clicking on the elements and then changing it right here And we can even import entire pages from the templates.

So again we just click on this icon right here And now here under pages, we can see all the templates that we have already seen in the beginning when we have created our website, But now we can even import all of the different pages of these templates Separately to our new website, So, for example, if we like some part of let’s say this website right here, we can just click on it and check out all of the different pages.

They have Let’s say we like this about page.

We can just click on it, see if we actually like it, and if we do, we can import that entire page by clicking on import template And now the entire page was imported to our new page.

We have just created, And from this point we can just customize everything.

So, for example, if you don’t need this part right here, we just click on the X to delete it.

We can also change the text right here and just customize everything to our own content.

So let’s publish our changes and preview our new page by clicking on this eye icon, And this will give us a preview of our newly created page Now.

To add this new page, the navigation menu as well.

All we have to do is click on customize up here then go to menus then choose the main menu, which is the one here at the top, And then we can click on, add items and add the our team page we have created before Then click publish And now we have the our team page in the navigation menu as well. So now we know how to customize the content of each page on our website.

But how do we actually customize the header and the footer of our website To do that? We have to click on customize up here once again And then, when we hover over the header area, we can see these pen icons right here So, for example, to change the logo in the header.

We can just click on this pen icon and then change the logo right here And it works the same way with the footer.

So we can just click on customize scroll down to the footer, and then we can click on any of these pen.

Icons, which will open up the footer builder And here, is where we can change every part of the footer So for the logo.

We can change that here.

We can also change the email address right here and also these icons or this text here at the bottom.

Now, if you’re looking for a more in depth tutorial on how to customize every part of your new WordPress website, then watch this video next, where I teach you step by step, how to use WordPress and Elementor to customize every part of your new website.

Thanks for watching – and I’ll see you in the next video .

As found on YouTube

To download your flbsmall

1 DAY IN NORTH KOREA (Overwhelming Experience)

I was not paid by any company or government to make this video. I do not condone support or promote the regime of North Korea in any manner whatsoever.

Please do your own research, North Korea, North Korea, the propaganda Kim jong un, his regime, Human Rights, prison camps for ballistic missile otto warmbier.

It was a moment for the history books.

I am NOT a journalist.

I’m just some kid with a consumer camera who was lucky enough to gain access into the most isolated And controlled country in the world.

This video series is a product of that Alright, guys So welcome to day two of the North Korea trip Beautiful day.

Here in Pyongyang, Apparently it’s gon na be really hot.

Today, Today, we’re going on a city tour, So we’re gon na explore the capital city here, No idea what to expect.

As per usual, I think we’re starting the day at some important monuments, So had to wear long pants to show respect.

So as we arrived at the Kim il sung and Kim Jong Il monuments, our tour coordinator, Simon, had to buy flowers to place under the statues. I’m not 100 sure if this is mandatory, but I feel like it is, But I could be wrong So, when taking photos of these statues, we had to be very careful how we took the photos The leaders had to be fully framed.

I think this was just to show how big the statues are.

They’re, 22 meters tall each the statues were completed in 2012, So they’re reasonably new to both sides of the statues.

There are 229 figures representing the struggle that the Korean people went through during the war.

Underneath you can see How mats from the US Army that the Korean people are standing on in the mud gives you an idea of the feelings here.

So, as you can see, there Just went to the uhh Main monument of Kim il sung and Kim jong il.

We had to be extremely respectful.

There No photos with sunglasses on no selfies had to have our arms by our sides, and now we’re heading off to Children’s Day.

Memorial So should be a bit kind of ceremony.

Cuz, it’s International Children,’s Day today, so See what that’s like Korean Tour Coordinator Simon. So if you’re bored there’s something to look out for So just arrived at the funfair.

It’s cool It.’s like an amusement park.

I’m not sure what to expect here.

Maybe we get to go on.

Some rides check it out.

There’s heaps of people here Just learned an interesting fact about the cars There.’s actually a lot more cars on the road than I expected to see here.

All the cars are divided into categories by number plate So, depending on the color of the number plate and the numbers that will tell you what the car connects to So blue number plates belong to a company.

Black is military.

Green is something to do with the government.

I think Super interesting. It’s very rare to have your own car here.

If you have your own car band chances, are you’ve succeeded Doing something like noteworthy, like won the Olympics or being gifted at by the government or something? So as we arrived at this Children’s Day celebration.

We were instantly struck and uh Fascinated, Because I think it was an extremely important event.

There were cameras everywhere and there was even a drone flying.

So basically, it was a day was based around children.’s games, so they’d have events like tug of war and Relays and things It was pretty cool.

One part that I wasn’t really sure about, though, was they had these kids having to clap these pieces of plastic together, and this day was so hot? I think it was in between 35 and 40 degrees centigrade, And these kids are just clapping.

These bits of plastic together for hours on end, We spent like three hours there, the whole time and these kids were clapping.

These things and I don’t know how long they were doing that before and after we left.

So it seemed a Bit uh harsh, but apart from that Super interesting, So check out these clips All right.

So I’ve come to the back of the amusement park. Pretty much just been let to Walk freely.

Obviously, I think this is a fenced in area, but it’s not as controlled as you,’d.

Imagine There’s some cool roller coasters.

Here I would love I I’d love to be able to ride them, but I think they closed today because it’s International Children’s Day and they’re having the fun fair and Ceremony and dances whatever they’re doing down there Completely different than I expected, I mean that’s a lot more relaxed, But still the locals don’t really kind of look at us foreigners.

I dunno What that’s about.

I did get to talk to some locals so far, though There’s some people that were training to be guides, and It’s really nice to to talk to.

I’m not sure what we’re doing after this.

I think we might be going to get lunch or ride the Metro.

I think we’re gon na ride the Metro, which is the world’s deepest metro System in the world.

The world’s deepest metro stations in Kiev, Ukraine, Which I went to in a past video But anyway, check back in with you soon. So this clip was a pretty strange but funny experience.

I was lying on the grass waiting for the rest of the group because we were here for like three hours, so we had a lot of time to kill And these kids came over to me and Started saying things in Korean and pretending to shoot me with Toy guns: It was super cool to interact with the kids, like that, So you can see from those few shots just how clean and pristine these metro stations work.

We rode about five stops all together and stopped at about three stations So grand and clean You compare that to let’s say Europe, Their metro stations, the graffiti and things Here in Pyongyang.

It was crystal clean.

I swear you could eat your lunch off the ground here So clean and I think that the locals have a responsibility to help keep the city clean because all throughout Pyongyang It’s so clean That’s incredible the cleanest place I’ve been to Anyway, you can see this escalator here.

This is really similar to the escalators, and other parts of the station are really similar to the metro stations in Kiev, Ukraine, both the world’s deepest metro stations and metro systems.

A lot of the architecture is quite similar and I think, obviously that’s, because they were both built in the Soviet era – really Fascinating to compare metro stations in completely different parts of the world, but just so similar, absolutely fascinating.

So we just came out of the metro station And here’s the arch of triumph or triumphant.

Actually, I believe that’s higher than the one in Paris, So It’s pretty impressive.

It marks the date that North Korea was liberated from the Japanese 1945. So after driving past some more pictures of the leader’s faces, We stopped for another beautiful lunch of vegetables, noodles Everything, Little rice, cakes, Beautiful After lunch, We drove past this big theme park with huge roller coasters, And we arrived at the birthplace of Kim il Sung So, as you can imagine, with Kim il sung being the founder of North Korea, This place is extremely sacred.

You have to use your utmost respect here.

It’s not a place to mess around at all.

So, after checking that out, we drove to the supermarket the supermarkets a place, I couldn’t get any clips because we weren’t allowed to take our cameras in, And here’s a little clip that my friend got on his phone.

I just got some um North Korea, money And uh.

I don’t know how much it is.

How much did we get? We got like heaps, Uhm, ten Euros, Ten Euros Or about one hundred Chinese Yen worth So.

We’re gon na, try and spend it.

It’s a lot of money.

I am going to do another video later in this series, just about prices in North Korea. How expensive is North Korea But stay tuned for that video later in the series.

These are a few pieces of fruit and some nuts that I got for the trip The supermarket was completely stocked with food, and I talked to some locals in there as well.

These two young guys came and asked me where I was from, which was pretty cool, But yeah.

There was heaps of different kinds of food, mainly packaged food.

There wasn’t that much fresh food Lots of things imported from China, but still a lot of North Korean products as well.

I’ll talk about that more in the our expensive.

It’s prettier from the supermarket.

We arrived at the War Museum.

This War Museum was fascinating, If not very sad from both sides of the war.

These are all tanks here, There’s also some planes and a helicopter that was taken from the. U s During the war Sunken warship some pictures of some hostages there as well Pretty heavy stuff.

The tour was given by a really lovely young lady wearing a full North Korean army uniform.

She was really gentle and soft spoken, and she explained everything from the North Korean side of the war.

She showed us one of the Navy ships that they captured from the US as well.

After this we went inside the museum, But I wasn’t allowed to film.

Sadly, but it was one of the most incredible museums I’ve ever seen.

You know Very brutal but fascinating.

Nevertheless, So we just came out of the war museum, probably spent like an hour or so in there, and we had a guide, it was I Don’t know how to phrase it, but of just so much attention to detail.

I’ll try and find some photos on Google or something and put them up on the screen now just to show you they had this big panoramic Hand painted 360, took 41 artists and one and a half years to paint, but it was absolutely breathtaking anyway.

Now we’re Getting on the bus. We’re, going to a huge tower that looks over the Pyongyang should be super interesting, So we’ve arrived at another monument.

This one represents the Working Party Hammer and then the writing brush in the middle and the sickles.

So the hammer represents the workers.

The writing brush represents intellectuals.

It’s, 50 meters high.

It was built on the 50 year anniversary of The working party, Alright guys, so we’re bowling now Just before dinner, But check it out Gutter, ball And Yeah.

This is a power cut that happened while we were bowling, But only lasted for about five to ten minutes, and then it came back on From bowling.

We went into the basement and had a huge spread of food.

The food was seriously so good on this trip.

They give you beer with every meal. You can see here a barbecue.

They also had a large range of vegetables.

It was heaven Alright, guys so Back from the day Huge day.

So many activities you see towards the end And I slowly uh stopped putting in clips cuz.

We were just seeing so many different things, So many monuments, The ones that stood out to me, were the big monument to the start, with Kim il sung and Kim jong.

Il Made out bronze, it was out of this world.

Amazing, The museum.

The museum was epic inside Sorry, I couldn’t show you guys, But you’ll have to come and see it for yourself, cuz, really interesting museum.

You know delicious food again Love Korean food Hooked on it now, Oh and the tower that was definitely cool, a really good view of the whole of Pyongyang.

There Tomorrow, We’re going for a seven hour drive We’re actually going to the coast, which is apparently quite rare when the tourists go to the coast, Hotel were staying in is right on a beach, Be able to walk right out the beach go Swimming and things So swimming in North Korea. Anything we put North Korea on the end Sounds cool Anyway.

I’m super tired again, probably talking nonsense.

Thank you for watching, and I will see you tomorrow for the next video And if you didn’t see the last video that was the previous day That was us flying into North Korea.

So go back and check that out.

If you missed it.

Otherwise, I’ll see you tomorrow, Thanks for watching guys and in case I don’t see you good afternoon Good evening and good night from North Korea.

.

As found on YouTube

To download your flbsmall

I made a Game in 2 DAYS (with no experience)

So there’s this game G that I want to participate in, but there’s a bit of a problem, and that is it ends in 2 days and I have no idea how to make a game Music. So the theme for the game is endless and I immediately thought of 20 minutes still down or the inspiration for the game which you might know better vampire survivors. I haven’t actually played the original vampire survivors, but I have played the bile knockoff. I know I know shameful, but I got the gist of it and it does kind of fit in the endless fix. So I will go with that. If you don’t know any of those games, basically you spawn in kill enemies which drop XP. That XP gets you on levels, levels, give you better stats or abilities to help you survive longer, and when the timer runs out, you win simple. Now let’s do it. I’m making this game in good old and something I know about G is that I don’t know it. So let’s watch a tutorial to understand the basics. Some code in the character can now move wait. No, you’re not supposed to look at that, because I’m on a two day deadline and totally not just lazy by button answer pack for the main character and important the animations. But you can see the character is just floating. So let’s add something for it to won. Luckily, this is pretty easy. All we have to do is download a bunch of 3DS. I realize your game is not in 3D, modify each of them individually to fit in 2D. It doesn’t fit modify again it doesn’t fit modify again. It doesn’t fit modify again, it fits so. I have watched a bunch of tutorials and I think I got by find it to work, so it should move the enemy towards you. Oh okay, that’s, not it either uh. Okay! Now I got it working. I did a health system and made the enemies actually hurt you, but it looks boring and so less just like me, so I added a juicy knockback effect. I don’t even know how I managed to make it look that good. This can literally be the game I that played for a few hours who needs gameplay that’s over. I added game play you. Can you can out shoot people yeah? If you’re wondering what that highly detailed AAA Graphics Ball? Is it’s a part of the story that will not just excuse for me to not do animations, but it stands still, and you can only shoot your in One Direction so let’s make it move alongside the mouse. Luckily, all we have to do is get the angular measurement between the positive minus AIS and the ray from the origin to the point of the cartisian. What, basically I copied some G Forum code or CH GPT? I don’t even know where I got this from, but it rotates, which is always cool rotating, is cool yeah. I also removed the explosion since they made the game too easy and totally notes, because I’m way too incompetent to be able to create proper Collision. We leave them for other abilities, which I may or may not Implement and leave the main weapon B single Target. I have a quick question for you: what happens when the tool to place tiles, doesn’t work as intended? Why does it leave empty spaces? You, Google, the problem. You input it into chat, GPT, you search it up on YouTube. No, you delete our time M andp for procedure generated R, hard code values because you don’t know how math Works delete code until it works and we got procedural gener terrain. That was a waste of time, but it looks cool. So now you can shoot the skeletons and walk in infinite World, but after that, what well you can spin your ball and shoot in random directions and admire the laziness that went into creating the game. And where am I going this? Oh yeah? We need to make the enemy spawn for some reason, this had to be hard. So if you want to spawn enemies at the top of your screen, what do you do get the coordinates of the viewport and spawn them outside it? That would make sense, except the camera moves, so that type of spawner would stand in one place. Instead, what we have to do is create a p Tod, which I don’t even know what it’s used for, create a p follow Tod. This makes sense and then a marker for some reason. Then you modify the progress of that by random values and boom got enemy spawning, but wait, wait. Wait! I wish it was over. The p2d doesn’t move alongside your camera. So what you have to do is create a remote transform to T which, for some reason it moves your camera in the middle. Then you realign the camera and now enemies spawn outside the screen yay. Why did this take seven hours all right so right now the game is pretty much playable, but there’s no game Loop, so I mean that’s, pretty simple. All we have to do is look at some vampire Survivor, gameplay and oh yeah. We forgot the gambling aspect, Implement XP, add juicy Max to make the pickup animation look more dopamine inducing other the progress Mar at the top of their screen fight with the layers for hours. Only to realize you have to move the note to the up other the level up pop up rewrite the player SK, because you realize it’s impossible to manage, write totally simple code to make the level up scream work make the level up bar random, because Gambling add partic effect with good particle system, because gambling, okay, that’s it. So by this point we have about 6 hours left to implement dodging and reloading fix, bugs finish the game. Loop, add the menu screen, add death and winning yeah. Basically, I’m f a little off topic, but I’ve typed the word health, so many times I’m starting to believe I’m misspelling it. We have to quickly do a main menu and add a timer for when the game should end and then reloading, I put them main menu together in 30 minutes don’t, you dare say a thing about the art I couldn’t find something similar on H so I had tow it myself. I eventually got it together and added the staring credits button and then I realized. I have no idea how to create a popup in G, so I deleted the credits I’ll put them in the H, tutorial description or something I don’t know anyway. I hooked the start button to start the game and add the timer to the game. If you survive past the timer you Music win, so the time ran out it’s been 48 Hours of active development and I finished the reloading just in time. Basically, when you run out of ammo, which is displayed on your ball, you have to wait for the reloading animation. To finish, I also nerfed the default fire rate and made it so enemies, move 2 5 times faster. Based of how close you are to winning the game, making the game look just a bit harder, I was doubting if I should also increase the HP that way, but I thought that would be too hard to play against. I’m going to cheat a little and fix the hit box, even if the timer ended cuz. I broke them when I added the XP animation anyway, without any further Ado, I present to you time fracture. This was a lot of fun. The game will be available on h, Link in the description, even though there are some freezes because of the HTML build, and I don’t know how to fix them. The particles take around 10 seconds to spawn for some reason, uh. I might also include the windows build now that I’m thinking about it and I didn’t have time to add sound effects so yeah. How was the experience in my task? I’ve tried G before and I didn’t like it, but this time was different. I would even dare to say it’s better than Unity uh, which I ditched go out for in the past and it’s native with supportting on Linux. How cool is that it’s, truly amazing and rather easy to create games. If you understand the flow uh, if you also want to make a game, I highly recommend you try it just for fun fiddle around with it, and you’ll see why it’s so liked, not sponsored by the way. Just my thoughts on the engine. Uh by the way, the two days uh that I took for making that game, weren’t really consecutive, because yes thanks for watching and as always see you in the next one. So we are playing the game on the Windows build via wine and let’s see oh, that is Moo. I’m going to try to survive as long as I can, which I don’t think I can get past the 10 minute Mark. Okay, the game is actually smooth. I didn’t expect it to be this clean cuz. I was running it on the death, build which I supp uh G do uh makes it compressed. I have to tweak the ti map generation because it’s visible and there we go. We level up um, I’m, going to need more fire rate CU. I’m uh shooting way too slow and I’m already on one C. How did that happen? Oh crap, I was going to die um yeah, so we survived this one minute that’s cool and all uh, but uh we on one yeah, okay, GG, that’s the game. I guess, and you can also retry and it gets you to the main screen and you can also try again uh yeah and now I didn’t finish in time for the game Jam.

As found on YouTube

Eagle Emails

Create a website with WebSite X5 v10 – Video Tutorial

Welcome in this tutorial, you’ll see how easy it is to create websites with incomedia website X5 run the program and click on the start. Button then follow the five steps to create your first website.

First choose whether you want to create a new project or change an existing one.

In the first step you give the general settings, you can give the website a title, an author and an address and add a description and a list of keywords that will be used by search engines to index your pages in the expert section.

You can add the code necessary to subscribe to website access statistics, services or Google webmas tools.

You can also indicate that the sitemap xml file is to be created automatically.

This file is used by search engines to index web pages.

You can also protect the pages’s HTML code.

The style of a website is very important.

Website.

X5 has a gallery of 1500 readyto use templates, they are organized in categories and you can use the previews to find the one that’s right for you. If you find a template you like, but you’re, not sure about the color, you can always change it.

If the default templates, aren’t right for you, you can create your own and give it a name so that, if you want to you, can Import and Export rep it and share it with other people.

First of all decide whether you prefer a horizontal or vertical menu for your website.

Then you can Define each section of the page, for example the background the heading the menu or the footer importing pictures and setting margins and alignments.

You can see your template taking shape in the preview that is updated in real time.

You can use the built in Editor to work on the header and footer to finish off both default and custom templates.

You can add your company’s, logo and name to The Heading.

It just takes a few clicks to format your text and add filters and special effects, which, with other products, would usually mean using complicated graphic programs.

It’s just as easy to add buttons.

Flash animation, slideshows HTML code or a website search field, all the things you would normally find in a professional website check out the preview of your website to make sure that the template is complete. Now you can start working on the website map and creating the actual contents.

The website map is a crucial part of a website.

We’re talking about the tree structure that organizes all the pages in the website.

Creating a website map with website X5 is very easy.

Add the pages you want to include, even if they are empty at the moment, organize them into the various levels and give them a suitable name.

You can drag pages and levels to different places on the map.

As necessary, click on the preview button to make sure that website X5 has created all the pages link them together and dynamically created the navigation menu.

Don’t worry if you’re, still not sure about the final website contents.

You can start with a draft version of the map and change it whenever you want to add contents to a page use website, x5’s page layout table and the list of objects.

The page layout table represents the page you’re working on each cell. Can have one object, drag a text object to a cell and an image object to the cell.

Next to it you can add extra rows and columns to the table and you can change the size of objects by dragging them through cells or pulling the selection anchors.

So one object occupies several adjacent cells.

Double click on the text object.

You have added to open the editor, so you can edit it.

You can also paste in text that you’ve copied from another file file.

If you want to make a hypertext link, select the word, which will be the link and click on the insert link button, you can choose what happens with the link: choose the option to display a picture in another window in the page, then select the pictures file And add a caption, you can create the tool tip for the link, giving the text and picture to be used for it.

Now you just have to confirm your work, open the preview in the browser and move the cursor to the new link when the mouse passes over the link, your tool tip appears and when you click the mouse, the picture appears over the page.

Now let’s go back to the page layout table and deal with the image object, double click on the image object in the table and import the file to use.

You can use high resolution photos because website X5 will automatically save an optimized copy of it to display online click on the edit button to open the editor and work on the picture. You’ve got all the usual commands for cutting and rotating the picture, but there is more, you can add, a filter apply a water mark, so your picture can’t be copied, put a mask over.

It choose a frame for it and use the special effects to make it more eye catching such as a reflection, a colored border and the perspective.

It’s just as easy to zoom in on the picture and protect it against unauthorized copying.

You can also choose from a number of mouse over effects such as rotating the picture, confirm and click on the preview.

You can see that your page is taking shape with the picture and its special effects.

Let’s go to a different page and create a photo gallery.

Drag the gallery, object to a cell and double click to work on the properties.

In the list section you create the list of pictures for the gallery.

You can include videos from YouTube too select the pictures and choose a transition effect.

There are over 20, such as fade, scroll, rotate, blinds, confirm and click on the preview. There’s your gallery with all your favorite photos already optimized, so that they’ll show up immediately on the web website.

X5 offers a number of different types of galleries: go back to the style section and choose a horizontal Gallery.

You can find the style for the thumbnails that website X5 creates for you so confirm and try it out here.’s the updated photo gallery.

You can quickly scroll the thumbnails and click on the one you want to look at.

You can try out other Gallery types, choose thumbnails in rows.

Now all the pictures are shown as thumbnails and you click on them to see the enlarged picture.

You can move from one picture to another without having to go back to the thumbnails.

Now you know how to create web pages using the page layout table and inserting the necessary objects.

You’ve seen how easy it is, and it’s just as easy to make changes website X5 will recreate the page with a new selections.

There are some very interesting objects to use in the list, such as the email form object, useful for creating a contact page. For example, the product list object essential for creating an online store.

The HTML code and widgets object important for the more expert users.

Now you can create all the pages you need for your website, organizing the page layout table as needed and adding all the necessary contents website.

X5 includes lots of advanced settings which you can use to make your website even more professional start by working on the look of the main menu.

You can intervene on all aspects of it.

You can, for example, Define the margins and button alignment create various button states with different colors use, the available internal buttons library or use the built in Editor to create 3D buttons, choosing their style and shape.

You can also customize the dropdown menus in the same way, confirm your choices and click on the pre you to check directly in the browser what you have done and make sure everything works correctly.

Now it’s time to work on the styles to apply to the project.

You can Define styles for the various text, types in the pages, the Showbox window, which shows pictures over the main window, the tool, tips on links and the emails that leave the website.

That you can make truly professional with company logos and colors. The welcome page is a useful front front cover for offering, for example, a choice of languages to consult the website in adverts can be images or animation.

That may appear superimposed in the right hand corner or at the top or bottom of the page, once active when the page opens, you see the banner that may advertise a product or give help or invite visitors to follow you on the social networks.

Among the tools available in the advanced settings is the blog, so you can create your online diary and the RSS feeds for broadcasting news updates.

You can Define all the data, collection methods and data management.

Organizing access to reserved members areas is simple.

Once you have created the profiles for administrators groups and new users, and given them login names and passwords, you just have to go back to the map in step two and lock the pages with reserved access, naming the users and groups who can access each one.

The last but not least, important of the advanced function is the e commerce shopping cart.

In a few easy steps, you can create an online store to sell your products online, create a product catalog with all your products in it give each product a name or a code, a price, the applicable vat rate link some images, add an option and apply a Discount then indicate the shipping and payment methods, the shopping card accepts all major credit cards and PayPal for payments.

When you have completed your website, you are ready to publish it on the internet, save it on another hard disk or move it to another computer.

To put your website on the internet just enter the server access data that your provider sends you. If you update your website, you only need to republish files that have been changed.

This will save you a lot of time.

Website.

X5.’s.

Ftp engine supports secure connections and works in multi session.

When publishing is started, it opens a connection and starts exporting the files.

The last thing is to tell tell everybody that your website is online.

You cannotify Google or post an update on your Facebook or Twitter page thanks to website X5 your website will be, online in no time with text photo galleries an.

Online store emails and an interactive map you’ll have.

A top quality professional website that works perfectly with all browsers and mobile devices. You can update your website at any time changing the contents and even the template website.

X, 5.

Recreates all the pages according to your new settings.

So let your imagination run away with you.

Download the website X5 demo and enjoy discovering what you can do, .

As found on YouTube

Eagle Emails

2. User personas: How to redesign a website

Hello there, my Balsamiq friends, it's Piccia 
Neri here, I am a UX and design expert and   global speaker, and today I'm here to talk to you 
about UX research and specifically User Personas.   Now, you might remember that in 
the previous video we talked about   how we did the competitive analysis for the UX 
rebuild of the website of the Galleria Nazionale   dell’Umbria. So here it is, it's a very beautiful 
museum and it's reopening again in Summer 2022   after a long time being, well, shut because of 
the pandemic, but also they've been reorganizing   the hangings and doing a lot of restoration, 
so if you find yourself in Italy, by all means,   go to the beautiful city of Perugia and visit the 
Galleria Nazionale dell’Umbria. You, of course,   will be able by then to perfectly organize your 
visit thanks to the fabulous new site that will   be live by then.

First of all, I want to explain 
a little bit about what it is that we're doing,   what is this process. It's the UX process: 
it starts with research, this is the phase   that we are in, this could go on for as long 
as possible because the more research you do,   the easier the following phase (which is design) 
is going to be, because when you know exactly who   you are designing for and what you are designing 
for them, because you know what they need,   then it's going to be much, much quicker to 
wireframe and then, following that, the surface   design. Then design is followed by validation, 
which is another way of saying testing, because   even though your really testing starts already 
when you do research and you should never   not test, you should always be testing, really 
it's not a linear process and it's not like:   okay, we validated, now we can go home. No! 
The UX process is something that never actually   stops. So validation may go back to research, 
and that might make you go back to design,   and then back from research to validation.

But 
this is where we are now in still, we are in the   research process and we've now moved 
to working out who the user personas   are. I've pulled out a good article for 
you: “User personas are archetypical users   whose goals and characteristics represent the 
needs of a larger group of users.” Usually,   a persona is presented in a one or two-page 
document like this one. Now, there are a million   different ways of doing user personas. There isn't 
one perfect way, and you're always going to adapt   it to your needs and to the needs of your project, 
and also to what the people you're working with   are used to.

What you do when you set on to this 
exercise, there's a few things to bear in mind, at   least the way I do it. I prefer to do it actually 
by finding a name and giving people a face,   because if you're specific it becomes much 
easier to think about creating experiences   that will specifically serve them. However, one 
important thing that you need to bear in mind is   that a user persona is often based on a user that 
exists because you are thinking about them, is   someone that you know, this is kind of inevitable 
— but at the same time, it should also be ideal   because it's a combination of the people that 
are already using your products or your service,   or your gallery in this case, and the people 
that you would really, dearly want to attract.   So the demographics are important, but they're not 
really as important as the psychographics.

There   was a really fun image doing the rounds lately 
of Prince Charles of Wales and Ozzy Osbourne from   Black Sabbath. Their demographics are basically 
the same but they are, I think you'll admit,   completely different people. This image was doing 
the rounds on LinkedIn. Basically, Prince Charles,   this is typical user persona: male, born in 
’48, raised in the UK, married twice, lives   in a castle, wealthy and famous. Guess what, Ozzy 
Osbourne has exactly the same demographics, so   be careful with demographics. Psychographics are 
what matters.

Now, a museum such as this one has   a huge variety of users, and they had never before 
stopped to think about what a user persona was and   what the individual needs. What we looked at was 
a number of typical museum-goers and we identified   six, which is just about right. I think that 
any fewer than this would have been probably not   representative, any more would have overwhelmed 
us, because in a case of a museum like this,   there's a layer of complication which is added 
by the fact that you have a digital experience   that goes hand-in-hand with the actual 
real-world experience, which is hugely important and in fact, with this museum, 
it's a point that they're making,   that they want to offer a digital experience 
that accompanies the real-world one.   So the first one is Annika Strauss, she's a 
pensioner, she's 56 and she comes from Germany,   so Annika is a very typical representative of 
any tourist that could come from anywhere in   Europe. Annika is interested in the arts 
but not obsessed, she loves the life,   the good life, and she wants to do something 
interesting with her grandchildren, that's   who she is traveling with.

She knows who Perugino 
is (Perugino is the most famous artist that's in   the museum.) What we look at then, once we have 
the demographics and the psychographics, we start   thinking what are their goals, what do they want 
from us, and what are the barriers that they have   to achieving their goals. So she wants to make 
sure that the kids have fun, she wants to get to   the museum easily, she wants to find an easy train 
in. She also wants to eat well without struggling   to find a vegetarian restaurant. She wants to fill 
the day in a fun and relaxing way, but there are   a few barriers, because the children might get 
bored and have a tantrum, she doesn't know yet   what is going to be in the museum.

Then 
getting to Perugia by train is a nightmare.   So that's where you start thinking about the 
solutions, and I'm sure that you can already see   how helpful this is when you actually sit down and 
think about the website itself. So she will need   opening times, maps, train times, travel options, 
and ticket prices directly on the homepage. Don't   make her hunt for it. Then she will want a page 
dedicated to education. Then she wants articles   on what to do and where to eat in Perugia. 
Also, she will want educational and play times   in English because there are activities organized 
for children there. We're going to make it easy   for her to find the information that she needs 
directly on the site.

Then the second persona   that we identified is a really important one, it's 
the university researcher with a specialization   in Medieval art history and freelance curator 
who uses this site for work. It's one of the   site's missions, you don't need a special login 
or anything like that: anybody can see what   our friend Mirko can see, and again, because 
working out how to present each of the   works of art with all their details 
was something that we spent a long,   long time on, it was so good to know that we 
were thinking about Mirko as well, as Annika,   in the way we would present it.

Then the other 
persona was Arnaldo Filippini who actually exists,   and he's a graphic designer and he doesn't live 
nearby, he lives in in the far north of Italy,   and he's passionate about the visual arts. 
He really, really knows his onions about   art and he's extremely up to date with user 
experience of course, because of his job,   both online and offline. So he has a lot of needs 
and we are very careful because we want to serve   Arnaldo correctly. Then the other very, very, 
very, very important persona is Matilde. Matilde   is a primary school teacher. The museum is often 
full of school children so it's very important   that the site helps the visit.

It's extremely 
important, and even in this first version of   the site we are making sure that she gets all the 
information that she needs in order to be able to   prepare the visit in confidence and in in peace, 
knowing that she knows everything beforehand   and she's able to organize. Then another super 
important persona, they all are! Azzurra is 18   and she's a student, and she lives in the area, 
and she's an instagrammer and a tik toker, and she   thinks the museums are boring. This one isn't: 
the Instagram account is really geared towards   showing young people the interesting side —
but she's a difficult, she's a tough customer,   we need to work out how to make her want to come 
and how we serve her, because she hasn't really   come before. She would come as a child with 
Matilde, but she probably hasn't been since,   so we need to think about her.

Then, finally, 
the wealthy pensioner, Maria Lucrezia.   She is married, she's very interested in culture, 
and basically, she would like to be the director.   I tell you why that's super important: because 
this is where you start thinking about membership,   the various initiatives that you can set up 
in order to make sure that Maria Lucrezia   feels like she's a part of it, because she 
is!, she's been coming to the museum since   she was a child and she's supported it, she's 
organized stuff for it, she's fundraised,   she deserves our full attention. So the membership 
site to this museum is going to be so interesting,   we're thinking about having a sponsors page, 
a fundraising page, and a membership program   based on exclusive content that is going 
to be in the next phase of the project and  I can't wait for that, because I think it will 
be amazing. By the way, i just want to show you   quickly the website that I use for these photos: 
these people do not exist because I'm not allowed   to use their face. You can use this website, 
https://thispersondoesnotexist.com/, and whenever   you refresh it, it's a different photo.

You can 
right-click and open, save image, copy image,   copy image link. You can do lots of things with 
it. I hope that this helped in understanding   what user personas are and what they are for. 
Again, this is based on data that is already   available to the museum, these are all based on 
their own knowledge and information of actual   real users that we've condensed in ideal versions 
of them. It doesn't mean that we won't test with   real people, of course! We absolutely will. Thank 
you so much, I hope this was helpful, bye bye..

As found on YouTube

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