Today I’m going to dive deep and explain to you what exactly a subheading does for blog posts. Are they going to affect your Google ranking? What are some best practices? And what are the mistakes you should avoid when doing subheadings for your blog posts? Hi, I’m Clarice Lin, the ROI Doctor who helps small businesses rank on Google and YouTube page one.
So first up, let’s talk about what is the real role or purpose of subheadings for your blog posts.
Subheading is like a signpost throughout your entire blog post. Most people don’t fully comprehend the importance of subheadings in their blog posts. They think is something that’s good to have and not focusing enough energy and efforts to put thought into what kind of subheadings should they have in their blog posts. And this is something that could actually help them improve in their Google rankings.
So, subheadings act both has a form of aesthetic, it helps to guide people to tell people what are different sections of your blog posts? What are they about? What are the texts or body text that’s following the subheading.
Time is really scarce. And people tend to scan through blog posts.
So, if someone stumbles upon your blog post and realize it’s a very lengthy article, but they’re not sure if they want to read it at some point, so they might want to quickly scan it and look through using the subheadings as a guide to tell them if they should bookmark it for further reading. So, I have a number of people who have told me that with sub heading really helps them to decide whether this is the blog post that they are going to store for future references. So, subheading does work in that manner.
And another thing about having subheading is it gives enough spaces between your text, so it’ll be easier for reading. Most people might be reading the blog posts on their mobile phone these days, more than 50% of blog traffic comes from a mobile because people are looking for information on the go.
So, if you look at the screen size of a mobile phone, which is like really tiny compared to a screen, you have to consider how your blog post is going to look on both devices. So, most people, when they build on their website, or they’re doing their blog posts, they will look at it using their laptop, which has a larger screen. So, they might structure it in such a way that they feel that it’s easy to read, forgetting that most people would likely be reading the blog post on the phone. So, what happens is something that looks good and decent on the bigger screen might not be as reader friendly on the small screen.
Let’s take it.
Let’s look at this particular example. Look at this on a big screen. This is how it looks like. And this is how it looks like on a small screen. So what do you think, you think that makes a big difference?
If you space it out properly, using subheadings, allows people to understand and follow along better with their eye. So having subheadings gives them some space between those different texts and allows them to be able to follow along when they read it. And why would you want to make it easy for readers to read? Of course, that to stop them from leaving your blog post. Imagine you have a very useful article, but people are finding it difficult to read it.
So, they will abandon it because they have no patience for it. What you need to do is to make sure people read through these subheadings they find it really useful and with enough spaces in between, it helps them to digest this article and keep them on your blog posts.
You don’t want people to leave. So, in that case, subheadings play an integral role in keeping readers wanting to read your blog post from beginning to end.
So, subheading also helps a user to understand the flow of what you’re delivering.
Some people might only want to read certain sections, so it helps them to find that information quicker. So, if they found a solution, but if they want to read more, they can still bookmark it to come back later. Having subheadings is a useful way to help readers find the answers quickly on your blog posts. Now that you know how important subheadings are for your readers, I want to cover the other aspect of having subheadings in your blog post that is to help Google understand what your blog post is about.
So, Google’s mission is to help users to find the most useful and relevant information.
When you have subheadings in your different sections, it helps Google to understand how closely related your blog post is to certain keywords or certain key phrases that you are putting in your subheadings. When you don’t have enough subheadings in your blog post, it’s very challenging for Google to decide how important your blog post is or how closely related it is, for certain specific keywords or phrases, six different sub headings that you will include. So you have h1, h2, h3, h4 h5, h6. So in terms of hierarchy, if you have body text under h1, it’s considered to be more important than your body text under h2 or h3, you can use up to six different types of heading hierarchy in your blog post itself.
So, people might ask me how many subheadings would be best, optimal in the blog posts?
So, Google hasn’t really specific specify how many subheadings should you include in a blog post, but most tools suggest that for best practices, having a subheading every about 300 words is a good benchmark to have. So, if you look at that, look at about 300 words, that’s kind of enough text for people to digest before having a subheading to tell them OKAY, yes, next point.
So, it not only helps to split up the wall of text that’s making it difficult for people to read, but it also helps Google to decide what is the related score for a particular keyword that you have embedded in your different subheadings.
One of the best practices for your subheadings is you want to include your keywords or key phrases into those subheadings.
So, it helps inform Google to reiterate to Google that this blog post is very much related to these keywords, you can have variation, or different conjugation of the keywords that you have.
So, if you’re adding a noun, you could change it into like a verb, or you could have like past tense of the words. Or if you’re using certain adjectives, which are keywords, you could also add synonyms, which are different words of similar meanings into your text. So, Google’s algorithm is really smart these days. When you include different variations of the same words, basically, you’re telling Google that it’s about this topic, you’re just informing them that because the Google uses the algorithm to understand the text that you have put inside. Some people make this big mistake of repeating the key words in every single subheading, or they try to use the same words everywhere, maybe every 100, every 100 words, they try to use those keywords inside.
And that’s what Google wouldn’t like it at all. In fact, that’s considered cheating. And Google will penalize you if you do that. So, there are a number of people who try to use those keywords, repeatedly stuffing those keywords into those texts. And what happens is, over time, Google’s algorithm was able to spot that, and to them, they will give them a penalty, and then you would decrease your chances of getting on page one, of course, so you don’t really want to do that.
Spread it out. Don’t overdo it. So, some people might ask me what size fonts I should have for my subheadings. So typically, for the normal body text, the size recommended size is about 16. That also depends on what different phones you’re using.
If you’re using 16, for your body tags, you want your subheadings to be at least size 18 or 20. So, people can see the difference, which is are the subheadings, which are the text itself, your subheadings shouldn’t just be like one font size up compared to your body tag, because if you do that, people can’t really differentiate it, so that defeats the entire purpose. So, to sum it up subheadings help to keep your users to read your blog post to help them to read it more easily, to help them to understand, to help them to follow better, so they want to continue reading it, they want to save it and bookmark for future purposes.
So if you make these users happy, Google knows that you’re making this users happy, so Google will send more traffic to your website, as well as also rank your blog posts on page one, putting keywords into your subheadings, related keywords, synonyms in different parts of your sub headings reiterating to Google that your blog post is closely related to a specific topic so they know when to show your blog on their search results page.
So, by fulfilling both of these requirements, that’s really going to help you rank better on Google and you will definitely see improvements in your blog post rankings.
So if you haven’t been rigorously injecting subheadings into your blog posts, I’ll suggest you go back to review your blog, try to read it on a mobile to see if you’re using the right number of sub headings for every about 300 words so you’re making it clear for people who are on a mobile. Let me know if you found this tip useful about making the most of your subheadings in the blog posts. Let me know in the comments below. If you found this video really useful, give it a thumbs up and subscribe to my channel.
Turn on the notification bell so you don’t miss out any future videos on how to rank on Google and YouTube page one.
I’ll see you in the next video. Bye!
AI TRAFFIC WHALE
https://warriorplus.com/o2/a/x21ldq7/0
Blogging Profit
Machine


I’m going to be talking about tips to help you choose a successful blogging niche that will grow your blog let’s get started but before we do if you’re new here my name is Sarah and on this channel i teach blogging tips to women who want to make money and grow a
So that you can pass that information onto your readers so the questions you want to ask yourself when you’re choosing a niche is what are you interested in how do you spend your free time do you have any hobbies that you’d like to do and what topics do you like to learn about those are really the three main things that you want to be focusing on when you’re searching for your passion so the next thing you want to look for is is there a market for your niche now you want to do some research and see if people are actually searching for the topics that you would be potentially talking about if you chose this niche so for example gardening you could google how to start a garden or how to grow tomatoes and the way that you find out if people are actually searching for these topics is you can use a tool that i like to use called google keyword planner google keyword planner.
But this is something that you’ll have to worry about later on but it’s just something that you want to think about and consider and if you’re an educational niche you could think about doing courses or printables or different things like that for products that you could create once you have an audience now my biggest tip here for you picking a niche is don’t get overwhelmed with all the information that you’ve learned once you research your niche i know there can be a lot of information with a lot of different ideas buzzing around in your head and for me once i gather a lot of information sometimes i get so stressed out that i don’t know what to do with all the information.
I wanted to discuss down here you have a daily gift your co-op link is right here that’s the link that you’ll advertise once if you get on board with this co-op under me down here you get a daily free gift so you click on this to claim your gift for today and of course up here you found five credits it’s random on what kind of gifts you get well how to use harvest traffic co-op.
To your piggy bank and unpurchased credits through this way okay then traffic sources are here these are the traffic sources that basically all the harvest traffic co-op these are althea sites that they advertise on and of course, these are the blocked block traffic sources compare member levels if you upgrade its only795 a month or of course come in on the free plant hat’s under me oh and.
That involves everything from choreography to content to physical products and I’ve been able to do this by building out my personal brand into a full business as a dance business the success of my efforts really is based on the content that i create and how i use that content strategically in my business which is why content planning is so crucial so in this video I’m going to break down for you guys the five different steps that i use to create my content strategy turn that strategy into a content calendar and then execute that whole content strategy with my workflow.
All in one or two days is the quickest way for you to get burned out take it from someone who has been there planning back-to-back days of things that are due is just not the best thing for your things pop up.
Let’s get into it. Step number one, reflect without regret. Before we jump into our new goals, let’s take a little quick look back at the year we just went through. Not to judge, but to learn what went well last year and what didn’t and what kind of surprised you. I always say reflection isn’t about beating yourself up. It’s about figuring out what worked and then doing more of that. More of that. Here’s something practical that you can do that was actually kind of fun. I sat down with Kaden, and I whipped out my phone and we went back through the pictures starting in January, starting January 1st, and just kind of talked about what went on, what kind of made us smile.
I don’t know why I have to do that like right as we click out of this video. I’m going to go set up my auto pay for Kohl’s. I don’t shop at Kohl’s all the time. But I don’t know why I never set up autopay for Kohl’s specifically. And it stresses me out every month if I do make a purchase because I’m like, I didn’t set that up.
That’s what I use. Obsessed. I use the free version. It’s the best thing that ever happened to my budget. Whatever keeps you consistent is the right system. So, don’t let anybody tell you, not even me. I’m not telling you have to use every dollar. You don’t. I just prefer it. But if you want to write it down, if that’s like you like a notebook, you like a piece of paper, my goodness, get out a pen and paper. Do it that way. Do the system that you can stay consistent with and keep it simple. Step six, choose a word of the year for your finances or just for your life. This is one of my favorite things to do every single year. If you’ve been with me for a bit, you know that we pick a word of the year. And the end of the year is coming, the new year is beginning. So, that video is going to come out in a week or two with my word of the year.
Number two, simplify your finances. Number three, automate what you can. Number four, pick one main financial goal and hit it head on. Number five, create a simple budget that fits your life. Number six, choose a word of the year for your finances or for your life in general. Number seven, last but not least, celebrate that fresh start. This is your clean slate moment. Wait, did somebody say Slate? Don’t mind if I do. Oh, my Slate.





