Twelve Houses in Astrology 101 Beginner Astrology

Hey there it’s Kelly from Kelly’s astrology here. I recently shared a post about the 12 houses in astrology on social media that got lots of interest and generated a bunch of questions, so I wanted to run through the basic overview of the topics associated with the twelve houses in astrology. This is going to be an ideal resource for you if you’re a beginner to astrology or  you’re trying to figure out the birth chart and how it’s put together.

The twelve houses form  the backbone or the framework of your birth chart. Every astrology chart has 12 houses in it and all of the topics of each house are the same.
For instance, when you hear people talking about the seventh house and that having to do with relationships, that’s a consistent framework that applies in every astrology chart or every birth chart. However, what you do is you start to layer in the different zodiac signs and the different planets that influence and interact with that seventh house of relationships for you personally. That’s where you start to get the juicy individual interpretive insights that is available through understanding your birth chart.

Today we’re going to start at the very beginning though and just look at that framework of the twelve houses themselves. First up I want to share a resource on the screen, which is a visual diagram of the twelve houses.
This is a resource that you can download free from my website. It’s a picture,  if you like, of the twelve houses where they’re located in the chart. Anytime you look at a zodiac  birth chart, you will see the first house over here on the left hand side just below what looks  like the horizontal line.

In every astrology chart the seventh house is over here on the right-hand  side of the chart as you look at it, which does actually correlate to the western part of the sky.  That resource if you want to take a screenshot of it, you can tag me on social media whether you’re an Instagram or Facebook or Twitter, feel free to do that.
I’m going to show you now where you can get that resource on my website. If you jump on, we won’t do that now. What I want  to do is bring you on to my Instagram page. Here you go. This is the post where I shared the info about the twelve houses that generated a bunch of questions.
I’m actually going to run through some of those questions in the video today. But what I would like to do is bring you in to where you can find this resource on my website. So, let’s do that. I just need to tell the recording program what we’re doing. Okey-Dokey so here you go.
Here’s my website Kellysastrology.com.

Here’s the resource. You come on to the home page, this is what you’ll. There we go, that’s my home page Kelly astrology.
com. Go under the learn astrology tab to eBooks and handouts, click on that, and there’s a bunch of free resources here. You’ll want the astrological houses diagram, and you can add it to your cart it’s got a zero dollar charge you just go through the checkout process, and you can download that as a free resource. Let’s keep that on the screen as we go. I’m just gonna switch  back to the slightly cleaner version and I’ll make it a little bit bigger for us.
Now that we’ve got  the gist of it. Okay so the topics of the twelve houses. There is a bit of an order or a method to this, even though it might not seem apparent to start with. Some of the origins of the topics of the houses have to do with Egyptian philosophy. There are certain ideas around different parts of the chart being associated with life or with death that go all the way back to ancient Egyptian philosophy.


Then there are also topics connected to certain houses that are connected to something known as the ‘joys of the planets.’ I won’t get into all that backstory today. Instead what I  wanted to take you through were the key words associated with each house in the chart. The first house which is where you will always find your ascendant. Your ascendant, or your rising sign, is a sign that you must know about if you want to do personal or individual style astrology.

In ancient traditions of astrology the ascendant was actually more or than your Sun Sign. Make  sure if you don’t know your ascendant or your rising sign, get someone to check to calculate  your chart for you or use one of the free online calculation services so that you can work out  what your ascendant sign is. Your ascendant sign, keep in mind, is also known as your rising sign.  The first house is about you. It describes your physical body, your health and your wellness, or any particular concerns that you might have with your body will be described by connections to the first house.
The first house is also about how you begin things. It can describe  your initial demeanor or the type of persona that you display when you meet people for the first  time. It’s very much about first impressions as well as the outside layer of who you are.

It also describes the core in terms of your underlying health wellness and vitality. The second house is about money, possessions, and common assets.
This is your cash sector. This describes how you earn money, whether you’re good at saving, good at spending, whether you’re a budgeter, whether you like to impulse shop, whether you purchase like a comfort shopper. All of the info  about your attitudes and experiences with money come out of the second house in the birth chart.  The third house around is to do with communication and it also has a movement connection as well. It  can be linked to topics like school and education, short trips, or regular travel like your commute,  your general local neighborhood or environment.
Siblings are also connected to the third house  which was originally brothers-in-arms and it is one of the major communication sectors. The third  house tells us a lot about your communication style, whether you’re comfortable expressing your  thoughts and ideas, whether you’re shy about that, all of those types of things can be connected to  the third house.

In the fourth house we find the most private part of the chart. This would be the time of day associated with midnight so the middle of the darkness, the middle of the night.  It describes our more private personal life, our home and our family life.
The fourth house does tell us information about your childhood and your upbringing. What kinds of experiences,  whether that was happy and stable, whether that was traumatic and difficult, we can get some  of that information from the fourth house in the chart. It also describes the father in traditional  astrology. That was one of the questions I did get via Instagram was ‘isn’t the fourth house  about the moon and about mother?’ One distinction in traditional astrology is that we don’t link the  signs to the houses in the way modern astrology does.

I don’t teach my students that the fourth  house is connected to Cancer, that’s not how we learn in the fourth house. What we instead  learn are the topics of the fourth house and then the key words of whatever zodiac sign you  have on your fourth house. That’s how we build our interpretative profile. That approach is actually the core of my practical astrology beginners training program and the link to take that course is below. If you want to get a good foundation in these core basics of astrology, the 12 houses and the 12 zodiac signs, as well as how they work together, this is the first layer of interpretive information that you get when you start working with your birth chart.
That training is designed to give you all the skills you need to build that solid foundation in the basics of astrology. You  do learn that the fourth house is about father and it will describe your relationship to him,  whether it was good or bad.

It describes what you need in your home environment and the fourth house is often connected to this idea of the past in general. From the fourth house we move around to one of the fun houses which is known as the fifth house. This is about pleasure and creativity.
It’s about fun and enjoyment. It describes the things you do just because you really enjoy them. It  is known as the good fortune house, so there’s a real enjoyment factor that comes out of the fifth  house. It is connected to two main topics are that are still relevant in modern astrology today.  One of them is children and fertility.
If you’re looking to interpret your birth chart around the topics of fertility specifically, or our topics to do with children, child you want to have, children you do have, all of that information comes out of the fifth house. Because of that,  pleasure, it’s also got to do with fun and children. There is a body connection to all  the houses that are under the horizon, so the first six houses all speak a little bit more to  our body.

That’s why in traditional astrology the fifth house is the part of the chart associated  with sex and sexual intimacy. That’s another question I got via Instagram.
People were like ‘isn’t sex supposed to be an eighth house thing.’ In traditional astrology it is actually a fifth house topic. Then we move around to the sixth house, and this is a little bit more of like an effort or necessities place. If the fifth house is fun and pleasure the six houses often stuff that we need to do out of necessity, but not necessarily because we want to. That can include  our attitudes to our everyday work, duties, and obligations.
It’s not the main part of the chart  to do with career, we see that in the tenth house. But the general day to day routines and schedules you might deal with, that’s all six house.

It is also the part of the chart that traditionally was actually connected to illness, and we often describe that as health in modern astrology. If there’s going to be something that causes your body some concern or irritation, we will usually see a connection to the sixth house there. Because of that day-to-day sort of duty energy, it is part of the chart associated with pets, and small or domestic type animals are connected to the sixth house in general.
You sometimes see that with people who have a passion for animal welfare, they can have strong six house themes too. That’s our first six houses and now we start  to move up above the horizon and we’re now in the first house that has to do with relationships,  or the main house I should say that has to do with relationships.

That’s the seventh house. This is primarily about marriage one on one partnerships, and how you interact with other people in general.  The main energy to do with your love life will be described by the seventh house in the chart.
Then we move to the eighth house which is another part of the chart to do with money. This is  money in the context of partnership, it might be money within a relationship, or within your  family dynamics.

It’s also money in the context of debt and taxes, they’re very important topics  of the 8th house. This is the house traditionally associated with death. The idea of actual someone  dying and maybe inheriting.
It’s also associated with some psychological angst. The 8th house is one of those deeper parts of the chart that speaks to some of the stress that can interfere with our spirit or with our mind. There’s a lot going on in this part of the chart and it’s one of those houses that I notice takes students a lot longer to figure out. The ninth house is back into what is about more uplifting sectors. It is associated with divine or revealed wisdom.
It was historically known as the house of God and the third house which is opposite it is known as  the house of the goddess. There’s a lot of wisdom that runs through the third and ninth house pair.  The ninth house is also connected to anything international global or overseas, so traveling beyond familiar shores into distant or faraway lands are ninth house topics.

This is the house of  religion of faith and philosophy. What you believe in and how you approach your belief system all come out of the ninth house, as well as anything academic to do with the law, to do with justice, and to do with the idea of study and learning.
You as a student once you’re outside your school years, or you as a teacher that can lead to things like publishing and teaching, or doing training and development of all kinds, they’re all 9th house topics.

Then we move into the 10th house, which is the main part of the chart to do with career, fame, your public reputation. This would correlate to the middle of the day when the Sun is at its brightest in the sky, and so the 10th house topics are connected to that brightness and that visibility. What are you like when you are seen, when you are out in the world. The 10th house is where we get most of the information about your career, the type of work you want to do, even the types of professions that you might be drawn to all come out of the tenth house in the chart.
Then we move to the eleventh house which is known  as the luckiest part of the chart, and this is about hopes and wishes. It’s about aspirations.  It’s about ‘I want to reach for more’ or ‘lift my life up’ and how can I do that. It is also connected to friendships, of which the ancient Greeks considered friends to be a gift from the gods. The eleventh house can be where goodness that is kind of magical or out of our control just comes into our life.

There’s a real sense of happiness, of support, of luck and opportunity  that is tied to the eleventh house. Depending on what sign or what planets you have in the eleventh house in your chart, that will tell us a little bit about perhaps how lucky you are, what you like as a friend, what experiences you have when you connect with groups or other community networks, they’re all eleventh house topics. Then we come to our final house the 12th house. This is a house  that is associated with the Hermit type energy. It’s about stepping away from your normal routines  or schedules.
There’s an isolation component where you might retreat voluntarily, or you  might need to take time away to recuperate either physically or mentally. There’s a lot of kind of,  and so it’s always hard to find words with the 12 hours, I mean the unconscious is sort of a  simplified way of describing what’s in the 12th house.

It speaks to those things that are inside  us that we’re not always clear or conscious about. It can be a feeling, or a sensation, or a half-formed memory that might be stirring us up and causing us a little bit of anxiety or being unsettled. I’m not saying the 12th house is a bad house, but it is associated with topics that are a little bit more stressful or difficult to deal with.
We do see a lot of people working in service type industries or working in spiritual or even mental health industries when they have strong twelfth house factors.

There are some basic topics of the 12th houses for you. I always say to students, you know learning about something like the twelve houses in astrology, you will continue to improve and expand your understanding of the twelve houses as you study astrology. This keyword guide is just a template to get you started; to give you the basic framework of how the houses operate, and the keywords associated with them.

That will help you  build some very simple keyword interpretations of your personal birth chart which is the first  step to reading a birth chart itself.
If you like this video please do subscribe to my channel via  the button below. If you’re interested in more on beginner level astrology, I’m including the  link for my Practical Astrology Beginner Training below in the show notes. I hope you’ll join us.  I’ve had hundreds of students take that training and really develop a solid foundation.

Even if  you’ve studied astrology before you may still have some gaps in your knowledge.
The number of students who’ve taken courses elsewhere and come back and taken this program, really is, the feedback that I get is that they’ve just learned so much more and they feel much more confident about approaching a birth chart in terms of making interpretations. If you want to build your skills, I hope, you’ll join me in my Practical Astrology Beginners Training which you can start today by the link below. Alright thanks for watching and I’ll see you in the next video soon.

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What Is Copywriting? The NEW Definition You Need To Know In 2025

– If you’re still buying into the 1960s madman definition of what copywriting is, you know, witty, one liners, clever slogans, and a cutthroat anything, it takes approach to sales and marketing. Then I’m sorry, but you’ve got it all wrong. Especially today, thanks to digital marketing, the explosion of social media, AI, and well automated everything. The question to what is copywriting has massively changed in the last few years alone. In this video, I’m gonna talk about what the job of a copywriter really looks like today and the three copywriting skills you should be investing in pronto.

Keep watching. Hey Posse, what’s up? It’s Alex coming at you this week with a video that is long overdue. I have really been meaning to do this one for a while.

It turns out that a lot of people are still asking what is copywriting?

In fact, that search term got 38,000 searches this month alone. So let’s talk about it. But first here is the definition. According to Wikipedia, copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services.

Hmm, okay. Yes. Now to be clear, that is not wrong.

It’s just leaving out like a lot of stuff. It is pretty outdated in my opinion right now in 2025.

At the end of this video, I’m gonna share my modern definition of what copywriting is, but first, let’s talk about how and why it is changed. I mean, what in the heck happened? Well, to really understand how copywriting has changed over the years, we need to go all the way back to the 15th century. When the printing press was industrialized, it paved the way for the first form of mass-produced widespread copywriting. The newspaper and back then newspaper ad copy was clear, short, focused simply on problem solutions, and in many cases, very, very direct.

And to be honest, advertising didn’t really change much for quite a while. That is until the Mad Men era of copywriting and marketing revolutionized the industry and formed the definition of copywriting that many still rely on today. As the market grew more sophisticated and options became more plentiful, writing attention, grabbing hooks became like way more important. And it was during this time that copywriters started using psychology and storytelling and status and ego and emotion in their writing. Copywriters needed to know how to capture attention, keep attention, and how to persuade a person to buy this product over the growing number of alternatives that were quickly becoming available in the marketplace.

And of course, this is even more relevant today, thanks to the rise of the internet and digital marketing and social media, there has never been more noise competing for your audience’s attention. And that is why I always say attention is the most valuable currency in marketing that will never change. But unlike before, getting attention is no longer enough because after you get their attention, you then need to earn their trust. And that is getting a lot harder to do. Now, you might be thinking, yeah, obviously right, trust is important.

I’m sure it always has been.

And yes, that’s true, but here’s where things have changed. And I think the best way to show this is to tell you a little story. So, when I started in the online marketing world back in 2008, customer trust was more or less the baseline or the default. It was almost as if people just trusted anything.

If it was published online without asking too many questions, you didn’t have to work too hard to earn that trust. So for example, back then, I knew of so many businesses that were making millions of dollars by selling a product with barely any social proof, using a fake personality, stock photos, and a pen name, and never even creating a single piece of content or a video. It was all just ads directing to usually a really ugly sales page.

 

It was usually like black text on a white background with huge red letters and yellow highlight and underline and zero images. And I mean, that’s pretty impressive if you think about it.

It really highlights the power of great copywriting. But let’s think about this for a second today, no matter how good the copy is, would you buy any product online that didn’t have believable and real customer reviews or social proof, or it wasn’t backed by a brand or a person who had at least some credibility or authority or that you could verify was in fact a real person? No.

Why? Because we’re smarter than ever before.

And unfortunately, many of us have been scammed one too many times before. When you combine that with the flood of regurgitated hypey, boring, watered down content, it all kind of sounds the same. It’s really no wonder that skepticism and distrust are now the new default, which means winning the marketing game today is no longer as simple as gaining and keeping your prospects attention. Because after you do that, you then need to gain and keep their trust. And that makes our job as marketers, as copywriters, and as business owners, a lot different.

And that job description of being a copywriter just got a major update. Copywriting and marketing today is not about just knowing how to write catchy hooks or persuading a person to click on the buy now button. Sure, well, you do still need those skills. They alone are not enough. So what does copywriting actually look like right now today in 2025?

today in 2025? Well, in my opinion, a great copywriter needs to have these three skills.

To have these three skills. Number one, content strategizing. A content strategy is intentionally created to pull your ideal audience into your world and build trust for years.

Content and copy were looked at as two completely separate things. And I even did a video way back when where I broke down the three key differences. But today that is no longer the case. They are very much intertwined because of the huge web of touch points that the average person takes interacting with your content and marketing before they ever decide to buy from you.

As a copywriter and marketer, being able to create valuable and memorable content in those touch points has never been a more important part of the overall marketing picture.

Through blog posts or YouTube videos like this one, social media posts, free lead magnets that deliver real value like checklists or guides or eBooks or quizzes or anything like that, you can really increase the number of touch points that your audience is taking. Now, your content strategy might not generate much, if any direct revenue, but it’s invaluable because this is what will feed your sales later on. The main focus of your content strategy is to attract new leads and build trust, and you wanna create as many of those micro conversions and touchpoints as possible because those are leading indicators of how likely that person is to buy from you later on. So to help build out your content strategy or a content strategy for your clients, if you’re a copywriter, I recommend following a three tier approach where you have top of the funnel posts, middle of the funnel posts, and bottom of the funnel posts or content in general.

It’ll look slightly different for every type of brand, but here’s a general guideline to get you started thinking about your content strategy.

One, pull them into your world with that top of the funnel content. So this should be more of that broad appeal that your non followers might find interesting, but of course still related to what you teach or what you offer. These can be things like funny memes or opinions or quotes, anecdotes, stats, relatable stories, polls with the goal of, again, pulling people into your world. Your CTAs for this type of content should be dead simple. You want your audience to follow you for more.

Now the second type of content is that middle of the funnel content where you’re educating and building trust. So once a new lead comes into your world and decides, Hey, you know what? I like what this person has, I wanna get to know them a little bit better. Now it’s time to show them what you’re made of for this type of content.

You winna focus on delivering free value that will genuinely help them.

Stuff like tools, strategies, tips, and frameworks. This content really should showcase how you can help your audience achieve their goals or solve their problems. That of course, will move them closer to trusting you and buying from you. And the perfect CTA to use for this type of content could be to download some free lead magnet or get some other type of resource, and that is how you get your followers onto your email list, which we know is really, really important. And then finally, you have your third type of content, which I call offer and nurture.

This is your bottom of the funnel content. The people who have been following you for a while, they probably already trust you, but they haven’t taken action yet. So, this is the type of content where you winna present an offer to those who already.

Now, these types of posts should be few and far between. Remember, the purpose of your content strategy is not to sell directly, it is to grow an engaged audience and build a relationship with them over time so that when they are ready to buy, they will buy.

And if you do a great job at number one and two, then your bottom of the funnel followers will already be on your email list possibly, and they will already be seeing your offers and promotions.

So, we don’t really need to work too hard at selling directly on social media here. But with that being said, it is totally okay to present an offer every now and then. You just don’t winna do this like all the time, or you might throw a massive wrench into all this work you’ve been doing to build up trust and to really get your most loyal followers to stick around. And a word of caution here, creating content faster is not the answer.

It’s about connecting with the right people deeper. So be careful about creating content just for the sake of creating content or using AI to generate fast and cheap content that essentially says nothing. Your content needs to say something, it needs to make people feel something. You need to be using your heart and your brain to connect with your audience, to nurture that relationship with them so that if they aren’t yet ready to buy from you, that is totally okay.

They are still going to stick around.

Can AI help you generate ideas? Of course, but trying to over automate or shortcut this step is a big, big mistake. If you winna dive deeper into building out a content strategy, then definitely grab a copy of my social media cheat sheet and check out my social media lead generation tutorial. I will link both of those for you in the description box below. All right, so now let’s move on to the second most important skill you need as a copywriter marketing.

So now that we’ve started to bring new leads, you know, into your world and you’re getting them on your email list, it is time for the next phase of a copywriter’s job to kick in. And this is more of the traditional stuff that we typically associate with the former definition of copywriting. And yes, it is still totally important. I’m talking about writing ads and landing pages and sales pages and emails.

This is where strategy and problem solving and sequencing and formulas and psychology and funnels and sharing real specific results come in where leads are taken through a funnel and they’re presented with an offer.

But the key here is that this is a continuation of your content strategy. You’re still working on connecting with your audience. You’re still building trust and delivering value through your email list. You can’t just stop doing that when it comes time to sell something. In fact, I would argue that you wanna do even more of it.

You need to show your audience that you deeply understand them, what they’re going through, their problems, what they care about, and that you care about the results and the outcome.

Knowing how to write punchy headlines and persuasive ad copy is important of course. But even more important is knowing how to write conversationally, knowing how to write a great story that evokes emotion in the reader and empathizes with their pains, fears, and desires, knowing how to effectively research what those pains, fears, and desires even are. Knowing how to use psychological triggers and storytelling, how to identify and address objections and how to sell without being forceful or pushy. And that is what makes marketing effective.

And if you winna learn how to write copy like that, make sure to check out my right and Ignite challenge where you’ll learn my step-by-step process for writing a compelling and persuasive sales page that connects and converts. All right, now we need to talk about the third and arguably most important copywriting skill today.

Yes, I am talking about branding. The key to any successful business today is not just knowing how to bring in new leads and then of course how convert them into customers. It’s knowing how to keep them around for the long term.

It’s knowing how to create a place where people actually like to hang out online, right? A community that they feel like they belong in. So even if there is a cheaper alternative elsewhere, which there is, they would never dream of leaving. The goal of any copywriter, marketer, or business owner should be to keep your best customers coming back again and again and again. And this is really where branding plays such a critical role.

I’m talking about messaging, belonging, identities, values, and creating that long-term sense of loyalty. This is why you do what you do, how you communicate with your customers, and the vibe you set inside your programs and offers or with your customer support to create that sense of community.

This should all be intentional based on the impact you winna create. So often branding is just thought of as like a color scheme or a font or a logo or maybe the lingo or tagline that a brand uses. And while that is certainly part of it, it is nowhere near the full picture.

If you winna dig deeper into branding and learn how to create that full picture, brand voice experience, make sure to download my free brand voice checklist in the description box below. So, you heard it here, posse in 2025, we are redefining what real copywriting is. So are you ready for this? This is my modern definition of copywriting and it’s a long one. Copywriting is content strategy; copywriting is customer psychology.

Copywriting is brand messaging; copywriting is building trust. Copywriting is getting into the hearts and minds of your customers. Copywriting is crafting a cohesive buying experience. Copywriting is getting and keeping attention. Copywriting is overcoming objections.

Copywriting is solving problems. Copywriting is strategizing offers; copywriting is planning sales funnels and launches.

Copywriting is testing new hooks, new headlines, and new CTAs. Copywriting is crafting a brand voice. Copywriting is storytelling.

Copywriting is identifying the right case studies and testimonials to use in your marketing and where to use them. Copywriting is translating scientific, technical or academic language into relatable messaging that makes an impact. Copywriting is sales, copywriting is communication, copywriting is meaningful marketing, and that is exactly what I teach here at the Copy Posse and right here on my YouTube channel. So give me a thumbs up below if you wanna see more videos like this one. And while you’re at it, go ahead and subscribe.

And don’t forget to ring that bell to be notified when my next video goes live. And if you wanna check out all of my step-by-step video programs where I outline every single strategy and formula that I have used to build my business, go ahead and check out my programs below.

I have definitely got something to help you with. Everything from writing a sales page to email sequences, to building a brand voice that resonates with your dream customers. I hope you found this video helpful.

I will see you next week. Until then, I’m Alex Chow for now. All right guys, if you enjoyed that video, make sure to check out the next one for me right here, and you can click right here to get a free gift.

Listen to this average person is bombarded with 10,000 marketing messages every single day, which begs the question, in a world where attention is the most valuable commodity, how do you command it instead of demand it? In this video, I’m going to walk you through how to create a spectacular, never the same, totally unique brand voice that helps you stand out, keep watching.

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Neve WordPress Theme Review: 1,200+ Five-Star Ratings Can’t Be Wrong…or Can They?

Neve reviewNeve has long been considered one of the top ten WordPress themes in the official WordPress repository. It consistently gets high ratings and is active on hundreds of thousands of websites. It’s obvious that many people like it, but does that mean it’s a good choice for you? In this review we peel back the curtain and give you all the information you need to make that decision.

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The FAIR Package Manager Just Launched as a WordPress Repository Alternative – but What Exactly Is It?

FAIR Package Manager Just Launched as a WordPress Repository AlternativeA few days ago, the annual WordCamp Europe meetup took place in the picturesque city of Basel, Switzerland. The biggest announcement from the event was the new FAIR Package Manager – but what exactly is it? In this article we dive into the details, including Matt Mullenweg’s reaction when asked about it on stage.

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I Tried Hostinger’s New Horizons AI Developer Tool: Is the Hype Justified?

I Tried Hostingers New Horizons AIHostinger Horizons is marketed as an easy way for non-developers without a technical background to build their own apps, but it can also be used to build websites. I decided to try both and in this post I will share the results with you. I’ll also provide my overall thoughts on Hostinger Horizons’s strengths, limitations, and usefulness.

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