Monthly Archives: June 2024

Will Digital Payments Replace Cash In The U.S?

Cash is king, but in a socially distant world where payment is as easy as. Does cash still hold the same value? Cash is still relevant, but cash is no longer king, although people in this country and around the … Continue reading

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Seven reasons why we make purchases

Whenever you make a purchase, there are seven elements that determine how you will make a decision. These seven elements explain our behaviour and importantly help a marketer consider how best to communicate to us. We explain them one by … Continue reading

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How to Set Marketing Goals SMART Goals Explanation

You’ve probably given some thought to the types of results you’d like to see from your  marketing campaigns. Outranking competitors and garnering likes while maximizing return  on investment (ROI) offers sweet satisfaction. But what are the steps to get to that point … Continue reading

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