Hey everyone welcome back and in this video we are talking about filling your webinars with ads specifically Facebook and Instagram ads now I know a lot of us have been using webinars over the years we’ve used this platform quite a bit over the years obviously if you’ve made it to this point you know there are all sorts of ways that you can scale your advertising especially when it comes to generating leads producing purchases for your stores but one thing we haven’t touched on enough is is how you’re able to get hundreds if not thousands of people to your webinar using the same strategies we’ve talked about all throughout this course and so.
I want to break down for you how to go about doing just that so we’re going to talk about planning your advertising deployment and the reason is because we want to make sure that you’re putting together the right pieces in place so that you have a successful webinar promotion or launch for that matter now with that being said you know we’re talking about filling your webinars with Facebook ads and well let’s be honest it’s not as difficult as you think if you understand the psychology and the creativity that goes into making sure that people are paying attention to what you’re putting out on the network so this is the exact process I use for myself and my clients it does require practice.
I want to make that very clear you’re going to have to do this several times in order to get right you’re going to have to go through this module several times just to make sure that you do this whole process correctly from day one expect to do about two three webinars in order to make sure this process is down pat and then also I want to make sure you save yourself some money and headaches in this process so let’s talk about the time frame okay there’s live webinars there’s Auto webinars we follow this process quite a bit you can obviously change it up to what works for you but this is what works for us so we do about a 5 to 7 Day promotion cycle if it’s a live webinar uh essentially think about it this way if the webinar is on a Thursday we’ll start ads as early.
As the previous Thursday maybe even the previous Friday that way we have enough time.
In order to test the copy and creative before we start to scale things up for that webinar so allow about 5 to 7 Days obviously if it’s a Thursday webinar the latest spe would start is Sunday that way we have some time to really ramp things up I like to allow at least 7 days for a full optimization period might I add that this also includes if you’re going to do a replay or you’re going to do a closedown sequence like that adds more time to your optimization window cuz you’re also going to be advertising for replay viewers or people who maybe made it to your sales page but not to the cart and we’re gonna talk about that quite a bit in a different video now.
Keep in mind it does take some time in order to optimize for registrations unless you get it correct from day one so if you are going to start with high budgets you can actually do a 5-day window you can even do a three-day window if you want but you’re going to have to be a lot more aggressive in your advertising the average spend we see during the testing phase of a webinar is about $2 to $5,000 some people are spending less but let’s just imagine if you’re going to do a full launch with enough people to show up most of the time you’re going to spend a couple thousand bucks the average spend that we see during an optimization period meaning after they’ve done at least a round or two of webinars they’re spending about 3K or more so you could.
Already have done one or two webinars maybe spent $1,000 or $1,500 per webinar by the time you feel like you got a feel for what audiences are doing well what creative is doing well what audiences seem to be producing purchases so on and so forth you start to spend more you spend about 3K possibly five cost per registration during testing phase this is dependent on the industry you’re in but in a lot of the industries that we advertise in we’re seeing about $4 to $6 of registration in the testing phase and sometimes we even see as low as $3 to5 of registration during optimization if you’re in Industry such as let’s say real estate sometimes in real estate we see the registrations start at $8 to $10 and then they come down to somewhere between 5 to 7 so it’s going to vary this is just what we’re seeing across the board for a lot of the people we run.
Ads for attendance rate 20 to 30% of the people who register.
Will show up if this incorporates your email list or warm audiences if you are looking at all cold audiences or people who are unfamiliar with you, you’re going to be more in that 15 to 25% range you should see at least 15%.
If you do anything lower than that that means that there’s no eagerness or no scarcity to get people to show up and you need to work on that right so this is just a time frame and a projection that you need to look forward to when you’re putting together your webinar campaigns the funnel now for those of you who are expecting to see a bunch of templates and everything obviously this is an ads course but keep this in mind when you’re putting together your webinar right you have your registration page as you are testing things out you’re going to need three to four variations along the way short form long form short form with a video on it long form with a video on it so on and so forth your thank you page definitely put a video on their telling people what they should expect what they’re going to get you know if it’s something that’s live you know hey the video.
Is this is going to start on this day as this time like just make it very clear on what they’re looking for and then obviously give it to them you want to have a page where you’re going to retarget people who didn’t register it could be the same page the same registration page but for tracking purposes maybe you want a separate page right so you want to retarget people who didn’t register you want also have a retargeting page for reminders this is something we’ll be talking about.
More as well let’s say you want to make sure that everyone shows up the day before two days before your webinar you put together a page that says simply reminding them hey the web is taking place on this day you set up a reach ad an engagement ad and you just make sure everyone who’s registered is the only people who see this page and then lastly a replay page with text for compliance purposes that is essentially almost like a sales page but it gives them the opportunity to watch the replay that way they can make a decision on whether or not they want to buy if you craft it.
Almost like a sales page and there’s enough text on the screen for Facebook to review what it is you’re selling you have a higher probability that the well not only the ad gets approved but also your page gets approved now with legal ease and compliance obviously we’ve talked about this quite a bit throughout this entire course but just as a quick reminder make sure you incorporate this little footer on all your pages in The Funnel this site is not a part of Facebook website or Facebook Inc additionally this is not endorsed by Facebook in any way Facebook.
Is a trademark of Facebook Inc it’s just ensuring that well the people at Facebook know that none of this is being promoted by them and is endorsed by them also make sure you have your copyright your business name and if you really wanted to make sure that you look like a legitimate business link to you.
About us your terms and conditions and earnings disclaimer privacy policy contact us so on and so forth you want to take it one step further business name business address and now you have every possible thing.
That you need for compliance purposes so that Facebook knows that you are a legal and supporting business in your country when it comes to pixels before ever starting an ad make sure you have your pixel in place of course you know you can do this with the conversion.
API you can do this with the existing Universal pixel but we want to make sure that you want to have page views being tracked you want to have complete registration as the thing that is going to be tracked when someone registers this is what you’re optimizing for view content is for people who hit your sales page or your replay page you can decide on which one’s more important to you if you turn your replay page into a sales page well you have a two for one you could set it up as view content add the cart is for your cart and then purchase are for people who’ve purchased.
And so, keep in mind you add.
To cart and purchase pixels do not always pull 100% accurate data as we know with all pixels in this case, so this is typically better for Evergreen campaign so when you’re doing anything that is live, you’re basically looking at registrations and view content and of course maybe some add.
To cards too purchases will be here and there if you’re doing.
Evergreen you’ll have a better case when it comes to tracking because in real time you’ll be able to see you know someone came in today they came in yesterday they bought it’s being tracked in the dashboard or whatever tracking platform you’re using so this is just phase one obviously putting together all the pieces you need in order to advertise effectively and so with that being said let’s go into the next video and talk about what needs to happen next to have a successful webinar.
https://allsolutionsnetwork.com/cgi-bin/d2.cgi/JA72661/successcorner.htm
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