Hey you guys! In this video, I’ll show you the ropes of the core marketing channels. If you use all of them wisely and consistently, your business will rise and shine. So, let’s give it a go.
In the meantime, make sure you subscribe to this channel and spread the word about it to your colleagues and on your social media. Big thanks 💗 And now it’s time for some marketing promotion talks. We’re not going to reinvent the wheel and talk innovations.
The same old nuggets that push your business forward. Yet mingling between all of them holds intrinsic value.
So the first channel is Email marketing In its salad days, SendPulse started as an email marketing platform only. And I tell you what — 10 years later, email is still a big part of our income. Emails are not dead, not even dying — full-blown, I dare say. With email campaigns, you’ll be able to update clients on sales and discounts, promote referral and loyalty programs, and share educational materials. Send Pulse allows you to send professional email campaigns without coding skills to reach your subscribers.
Use our ready-to-go templates to save time in establishing connections with customers.
Influencer marketing It’s been here for ages. I literally mean that. The influencer concept stems from ancient Rome times when popular gladiators rose to celebrity status, even promoting the occasional product like oil or wine. Coca-Cola, for example, used Santa Claus in its 1932 promo.
Santa Claus, being a mega influencer, would for sure bring you some nice conversions, boost your brand awareness, and upscale social proof. Word of mouth works for any business.
I’d rather trust what my colleague says about that delivery service than its website reviews.
It’s human nature.
🤷♀️ With influencer marketing, word of mouth has literally become a job.
Influencers break they’re back trying to win authority, trust, and loyalty. I hope you’re not going to reach out to influencers asking to promote a low-quality product. Because no one will agree to promote that, and you will get yourself a grifter reputation. Work hard on your brand and your budget, and find an influencer with a similar target audience — it’s all it gets. Next is social media Having your business appear on all social media elevates the chances of higher user engagement, letting the users into your company’s backstage and introducing the team and marketing.
Of course, market! Just make sure you don’t post the same stuff everywhere.😉
I don’t have tips what kind of content will attract traffic and make your content go viral.
But quality is a golden standard for sure.
Moreover, incorporating chatbots into your Messenger, Instagram, WhatsApp, and rest allows you to automate your business.
The next channel is SEO Your SEO department goes neck to neck with your marketing department. It makes your content visible to prospects in search results based on SEO principles. It helps your content rank higher in the search engine due to specific keywords, optimized pages, or improved site structure. Don’t neglect A/B testing, stick to the publishing routine, and use links you extend users’ time spent on your website.
Marketing channel #5 is Websites and blogs Have a business but don’t have a proper blog?
No way! Have a new feature but don’t have a landing page for it? What kind of a marketer are you?!🤷♀️ A website introduces the product, communicates its advantages, and provides reviews and case studies.
A blog will help you figure out how best to use the product to achieve the best results. And we’re moving to the next channel Podcast marketing Podcast marketing stats differ from country to country.
But one fact is sold podcasts have listeners from around the globe, among all ages. If you think you have something to say literally start a podcast. It does require some tech equipment, but real talent will break through even if you don’t have the fanciest mic or studio.
Jenna Kutcher, a marketing influencer, started recording her podcast —The Goal Digger — in a car and grew to be the #1 marketing podcast with 80+ million downloads worldwide.
Just make sure you deliver quality content, a quality listening experience, and a podcast routine. Now, how about we talk about video? Video marketing Well, this is actually pretty funny, as I’m sitting here talking about video marketing while being a part of the Send Pulse video marketing strategy. So, you pretty much get the idea — marketers use videos not for entertainment.
Video has already become one of the roots of business growth: you can use it for promotional campaigns, post videos on social media, and various video marketing platforms.
You can even create catchy video sidebar widgets that will help your audience learn your products or services better or figure out some benefits for the daily routine. Because of the incredibly high ROI of videos, about 85% of marketers already utilize videos in their promotion strategies. And needless to say, these numbers will only increase in the future with the adoption of multiple video marketing tactics, including how-to videos, product guides, and, of course, video widgets. With Send Pulse, apart from stuffing videos into your emails or chatbots, you can enjoy the option of video pop-ups.
Just set the timing right, choose the display condition that will work for your users, and you’re ready to go! I have covered pop-ups in one of my previous videos.
Make sure you check it out! The next channel is Event marketing I’d recommend running regular live streams on social media or YouTube, organizing or participating in online or offline events to show your expertise, bond with your target audience, and present new products. On top of that, you can bring value by educating your audience and sharing helpful content.
And we’re jumping onto our final point, which is Sponsored marketing I’m talking about online ads. They pop up everywhere and can be annoying. But if you hit the target spot, you will evaluate some acknowledgment, website traffic, and income/ You can create ads of different formats for digital platforms like Instagram, YouTube, Facebook, websites, streaming services, etc.
They help effectively reach target audiences and promote specific products. So drop a word about Send Pulse among your colleagues.
We are open to positive and negative feedback. It helps us grow and improve. That’s all I got for today. Share your ways of using these marketing channels in the comments. I’ll read them all!
Take care.
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