Driving Traffic to Your Practice with Pay Per Click Advertising

Are you considering running a PPC campaign for your practice? In order to generate more leads or build your overall business? Or are currently running a PPC Campaign and you are not sure as good as it can be and you want to improve it Hello, I am Dr. David Evans, the CEO of Cleatus Media Group, today, I’ll help explain the answers to these questions and many more Let’s start out by explaining what PPC is and how it works PPC stands for Pay Per Click Advertising PPC ads are those that appear at the top and bottom of the Google search results.

You can see the ads here The top ads always get the most clicks Each time an ad is clicked, you pay a fee, that is why it is called Pay Per Click Advertising or PPC advertising can be a very effective way to grow your business quickly as it offers immediate visibility And, well-run campaign allows you to directly track the effectiveness of every ad and determine your return on investment Other big advantages of PPC campaigns are that they let you target a specific geographic area and certain demographics in that area.

And, you can emphasize the specific services or products where you want to grow by using the correct text and calls to action in your ads Of course, properly conducting PPC campaigns requires skill and experience Our well-trained team of Google Certified Specialists have run many campaigns and often exceed the industry averages for ROI Our specialized team avoids the most common mistakes We have found for example many campaigns are set up incorrectly for geographic areas and for the demographics For example, we audited campaigns where the ads for cataract or facelift procedures were targeting 20 to 35-year-olds.

Or breast augmentation campaigns were targeting a male demographic And, others mistakes include not using the type of text in the ad that drives potential patients or customers to your practice or business for the services you would like to offer Of course, success speaks for itself Here is a case report for practice in Florida The PPC campaign was performing well being managed by an internal marketing team But, this marketing team did not have the time or experience to study the results and make the adjustments the Cleatus Team did Our team helped.

Dr. Mittleman to receive a 454% increase in phone calls and 447% increase in conversions We hope this video has been helpful If you would like to learn more about PPC advertising, please visit our website at www.ceatus.com Our staff would be happy to perform a free audit of your PPC campaign or your other marketing activities.

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