How to Create a Custom 404 Error Page

We all hate, seeing these ugly things right. Maybe a page is missing, an entire site is missing, or maybe we simply typed in the URL wrong could happen to anyone, including your visitors.

Then this may not seem like a big deal, but in today’s fast-paced a dd landscape, it could be the death knell of traffic to your site or okay, if that’s too dramatic, then at least we can agree on the fact that it’s an eyesore and a potential Turnoff to your site’s visitors, especially if you’ve got something that looks like this loo you’ve done all that work to streamline your site’s look and functionality.

You’ve optimized images done every trick in the book to reduce HTTP requests. Your page load times are as quick as lightning. You’ve got sweet responsiveness on mobile devices, a real thing of beauty, then one fat thumb hits the wrong key, and all that work goes right out the window. You never get a second chance to make a first impression, and this hideous image is indelibly printed under the brain of a potential client.

But let’s turn that frown upside down.

Give me just a minute here to convince you why it’s a great idea to have a custom 404 error page like let’s say this one from gross ah nice for one having a custom 404, will help prevent users from navigating away from your website and therefore increasing Your bounce rate and hurting your search engine rankings you want to make sure they continue browsing on your site and, at the very least, find what they were originally looking for better yet if they don’t have to rummage around and spend time looking too hard for it. Second, a custom 404 is yet another opportunity to further brand your site, and that’s always a good thing.

You can use it to boost your charm and creativity. It simply feels better to your users to fall into the safe arms of your custom page. It promotes trust. You can have fun with it, keep things playful or heck. You can even use it as another opportunity to put your message out to convert, leads and so on. For example, there’s this ugly thing or the clever 404 for this film studio, or this one, this classic or the 404 for a dating website, a cute one for Airbnb.

Now, there’s no rule that it says that has to be over-the-top on the creative side, some award-winning design.

It can also simply be functional and straightforward, including the link to your home page.

It’s up to you, but there’s really no good argument against having your own custom. 404 page, something that fits your brand and message and helps the user get back from the wilderness and find whatever it is on your site.

They were looking for. In short, you don’t want the 404 to be a dead end for the user.

You want it to offer a solution to maintain brand familiarity and Trust. In fact, you can make it an opportunity by dazzling them with other product offers a call to action using Google Search API to offer targeted URLs from your site.

That’s a slick one or if you want to get really involved, you can even employ exit intent technology to create a pop-up when the user is about to abandon your 404 page, thus increasing conversions and reducing bounce rate how’s that for fancy now to make a custom. 404 page is as simple as can be, like any other page on your site: go ahead and design it in line with the rest of your site’s look and messaging or, however, you see fit. You can have links to important pages on your site. You can display any special offers you have going. You could include a site map, a search box, a contact forms the sky’s, the limit here.

It’s really up to you. Just don’t blame your visitors for coming to this page.

In fact, an apology often goes a long way in making them feel warm and fuzzy about you and your site, but we at least recommend that it hits some key targets that it clearly tells the visitor that the page they’re looking for can’t be found that it Looks and feels like the rest of your website. After all, you might be jumping the shark if you go all-out, designing the greatest custom 404 page in history, but in being way too clever site visitors.

Don’t know that it’s part of your website, as opposed to some random page, that has no association with your brand or message again consider having some links to important pages on your site or, at the very least, a link directly back to your home page. If you’ve got a sprawling site with lots of pages, like maybe an e-commerce site with hundreds of product pages, then maybe it’s a good idea to set up a way for users to report the broken link. Maybe in that case, you’ll find that a very common typo is causing a lot of user’s headaches and from there.

Maybe a clever solution is in order such as duplicating that page with the commonly miss type URL and using a canonical tag to automatically redirect users to the quote-unquote real URL.

You get the idea by putting in the proper work here. You can turn a simple mistake to your advantage with a custom 404 page, so once you have it ready, let’s look at how to put it to use on your site. If you have a hosting package that comes with its own 404, that already pops up, when you type in a site URL that doesn’t exist, then the process is as simple as can be just design your custom page name, it 404 dot, HTML and save it in The root directory of your website and now, if a visitor types in an old URL of your domain that doesn’t exist anymore, makes a typo and so on.

Thy’ll get your delightful, useful custom, 404 page. Instead of that ugly old thing, if you don’t already have this setup on your server, then we’re goon and need to take an extra-step here. Don’t worry if you’ve never done this before it’s a cakewalk. The best method is to locate your htaccess file, which is typically a hidden file by default, so make sure you can see your hidden files, then edit it at this line. That includes the path to your custom, 404 page and save, and you should be all set to go, go ahead and type in a non-existent site.

URL, and you should see your custom 404 and all its splendid glory feel free to check out our other videos. So you can keep fine-tuning and getting the most out of your SEO and click subscribe to stay, updated with new tips and tricks to get you to the top of the search engine results pages.

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