If you run a business where local customers are its lifeblood stay tuned. We’ll cover what “local” means online how your business can be found by people that are physically near you and why local marketing and mobile are a match made in heaven. But first, here’s Mike of Cotswold Balloon Safaris to tell us a bit about his approach to local marketing. (Mike) So a significant part of my business is the need to attract local customers. Part of my strategic plan was to be able to reach out to those and I was able to do that as far as listing specifics.
Instead of just general or more generic terms of balloon flight Cotswold or hot air balloon rides there’s was always then to be more specific you know, balloon flights, Cirencester. When you then are able to compare it then with analytics and cross-reference the two you can see how effective it is.
There’s no quick, easy formula for it. You’ve got to be able to monitor “Oh, that seems to work.” And the benefits of doing that is not only in sort of digital or online presence but also in a real world, you’re known.
You’re getting more presence in the community. It’s just a general benefit. You might dream of growing your company into that global brand or your goal might be to be big fish in your neighborhood pond.
Either way, the Web can help. So, what do we mean by “local” exactly?
We’re talking about businesses with an actual shop like a bicycle shop or a hair salon. But we’re also talking about a service area business that goes out to meet with customers like a gardener or a plumber. These businesses usually sell products and services to people who live nearby and also people who are visiting from afar. For example, a potential customer might live hundreds of miles away but she’s coming into your town and she’s on holiday.
So, she’s looking for a place to rent a bicycle while she’s there.
These types of local businesses used to rely on tools like the phonebook to connect with customers looking for their products and services. If a person wanted to buy something like a bicycle, he might look up stores nearby and then visit a few to see what was available. Nowadays, people hunt for stuff from their sofas via laptops and tablets or they’ll browse the internet on mobiles to pass the time while standing in the queue. If they’re searching for a product or service, you offer and if they’re in your neighborhood is the perfect opportunity to get on their radar. So, how does a local search work?
Let’s take an example. A man wants to find a bicycle shop near his flat. He goes online and does a search for a bicycle shop including his city or neighborhood as one of the search terms. Next, he’ll get a list of local businesses including the address, phone number and the working hours.
If he’s on a mobile, he can click to ring the shop, or he might even use the mapping functionality of his smartphone so that he can get directions to the shop.
A great perk if he’s already out and about. How can you build a local online presence for your business? First and foremost be sure that your location details are on your website. If you have shop be sure to include your address and maybe even an interactive map so a customer can get directions plus your telephone number and your working hours. If you have a service area business be sure that your website explains what areas, you serve and how people can get in touch with you.
There are some very specific things that you can do to help local people become local customers and in the videos that follow we’ll cover the importance of local search listings like Google My Business, Ping Local and Yahoo Local. These tools can help lead potential customers to your local business. Local advertising opportunities on review sites, social networks and search engines are a great way to connect with your local customers on their mobile devices. Finally, search engine optimization will also help you find that local audience. Local businesses need to be seen by potential customers in the neighborhood on any device.
Someone looking to buy in a specific location is usually ready to pull out their wallets and you want to be their go-to shop. If you stick with us, you’ll learn how you can build and promote an online presence that ensures that’s just what happens.
https://www.sellingonline.com/?cf_affiliate_id=3175293&affiliate_id=3175293
I must say I’m incredibly excited to walk you through exactly how to use this little yoga secret for yourself in the next few minutes however in order for it to work you’re going to have to avoid three common yoga mistaken women are all too often and unknowingly making that can be directly responsible for injury stress and even weight gain in female problem areas and although you may find these mistakes completely shocking when we see what they are I feel utterly compelled to share them with you because.
As a stress hormone at the foot extension when you experience stress your porters all levels go up and when we’re fully relaxed your cortisol levels go down why is this important well let’s hold a cell rises your body tends to store fat and female primarily like the hip butt and thigh that’s right the more stressed out you are the more likely you are to gain weight in these specific areas but can’t yoga help reduce stress absolutely the problem is in yoga itself but everything that goes along going to most yoga classes.
Fiona Zaring: Ben Higgins just revealed details about his bachelor party. Hey guys, welcome back to another shared news from home. We have got to talk about Ben’s bachelor party in Cabo. But before we get into it, if you’re new here, be sure to subscribe to our channel and ring the bell so you don’t miss out on any future 
But let’s get into the details that he revealed of what went down at his bachelor we get in Cabo. During the May 11 episode of the Ben and Ashley I almost famous podcast, he shoots details of their trip. First of all, he totally kicked it off by sharing that everyone was able to get vaccinated before they went they tested before and after they traveled. So definitely he wanted to put a disclaimer out there that with everything going on in the world, they took all the precautions which is wonderful.
But just to have fun with your friends before you take on all of these responsibilities, that being a husband and possibly a father has, you know, has in store, Fiona Zaring: right? And we know I mean, being a husband, being a father, Ben is very sentimental. He’s been looking for love.
I think she is very sassy and spicy. I think she brings a lot to the show. I also think she’ll have a great fashion for paradise. I would also like to see Kelly Flanagan you know, she went through this tumultuous breakup with Peter Weber earlier this year earlier last late last year. So, I would like to see Kelly there get her redemption story, especially because she didn’t get to share her story and go on the tail all last year when it was Peter season.