The Long-Form Content Revival of How and Why to Create Long-form Content?

Can you remember the last time you wrote over 2 000 words maybe a long form guide or an eBook for your business if you haven’t you might be thinking that the juice probably isn’t worth the squeeze and if you have you know how much work it is and you have your feelings about whether it’s worth the travel setting aside the time to create something valuable and bookmarkable will establish you as trustworthy as well as give your customers more of what they want and need keen for some of that let me show you how writing long-form content will give you more online visibility more proof of authority and more material for engagement hey guys it’s Jordy here from neighborhood where we help brands find sell and keep their people.

So what does long-form content give you first off it gives you something to promote while blog posts are great for fleshing out your platforms long-form guides give you the chance to create campaigns and an excuse to experiment with ads building both an audience and a base of loyal followers long-form content also provides more time on your site if you’re reading content that’s well written and genuinely helpful to the problem you’re trying to solve how likely is it that you’ll leave the page as soon as you’re on it I’d say very unlikely with great content comes increased time on your site and more opportunity for further page views and as a result more precious time in front of your prospect’s eyes next up long form content generally provides a high ranking.

In search results it’s a key to the success of your seo strategy a recent study of the average length of the content in the top 10 results of search queries found that the top rated posts were usually over 2 000 words the posts that get the most traffic provide detail and unique value that prove the writer to be an expert in their field fueling trust and empowering readers through learning the single best way to do this is to take the time to write comprehensively in the way you know you would find truly valuable last of all a hidden but extremely powerful reason to create more long-form content is that it shows you’re an authoritative knowledgeable educator if you enjoy this video be sure to subscribe and leave a like and if you’re on YouTube make sure you hit that bell so you can stay up to date.

On all our latest videos delivered every single week to your inbox now how can you write long-form content well here are some of the best practices first off outline your goals think about why you want to create long-form content do you want to save time and connect with your customers grow your email list get leads or do you just love storytelling before you create long form content always ask yourself who the content is for why are you writing it what you’ll consider our success and how you’ll measure it secondly choose your topic when you’re brainstorming ideas for long form content always think back to your goals make sure you have a reason for writing that content think about what people are looking for and do some keyword research.

You can also think about what content you already have that’s performing well what your buyer personas would find valuable and even what your competitors are writing about next up whether you do it yourself or hire a freelancer quality will ultimately decide whether or not your content flops when outsourcing your writing ensure that you provide a clear outline of your goals and get them well acquainted with your audience and brand the more detail the better fourth on the list design for appearance and practicality the best content isn’t just expertly written it’s also got a sweet design which is optimized for user experience and lead generation so start by implementing email sign up buttons to make it easy for people.

To get more of your content include links to other content because your eBook might not be exactly what the reader is looking for but you might have something else they’ll like ensure you make the next steps as seamless as possible for example make signing up for a newsletter or sharing the content on social media a super obvious and easy process if that’s your goal last up you don’t want to have gone through all of this just to blindly publish the content and cross your fingers hoping for the best you need a detailed comprehensive and creative promotion strategy this might include a mix of strategies including paid ads email updates features on your website or even a direct mail campaign.

And there you have it you’ve now got the full load down on why you need long form content and how you can create it easily so there’s only one thing left to do get writing if you found this video helpful then feel free to share it with someone you know that needs a hand with long-form content you can also subscribe to our blog where you’ll find a bunch more tools tips and templates to help you find sell and keep your people just like neighborhood does so that’s it from me happy marketing  you.

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