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Radiotherapy SECRETS Every Breast Cancer Patient Should KNOW

Posted on March 1, 2026 by yoselkbaez36ck

If you need to have radiotherapy for breast cancer, this video will tell you everything you need to know. I’m a breast surgeon, and I’ve had radiotherapy myself for breast cancer. In this video, I’m going to tell you what it is, how it works, why you have it, and what the side effects are.

## What Is Radiotherapy?

Radiotherapy is a cancer treatment that uses high-energy X-rays. The X-ray beams release pockets of energy as they pass through your body, and this damages and kills cancer cells. However, the X-rays can also damage healthy cells. Most of these cells do recover and repair themselves. Radiotherapy doesn’t make you radioactive, and it’s safe for you to be around pregnant women and children during your treatment.

## Why Do We Give Radiotherapy After Breast Cancer?

Radiotherapy is used to reduce the risk of a local recurrence. This means that it can stop breast cancer cells from growing in your breast, chest tissues, and lymph nodes in the future.

Radiotherapy is offered to four groups of breast cancer patients:

### 1. Women Who’ve Had a Lumpectomy
After a lumpectomy, breast radiotherapy gives you the same survival as a mastectomy. This means that a lot of women can safely keep their breast tissue. If you are under 50 or over 50 with a large or Grade Three cancer, you may also get a boost to the tumor bed. This is the area of your breast that surrounded the cancer, and this further reduces your risk of recurrence.

### 2. After a Mastectomy
If your cancer is large (over 4 to 5 cm), Grade Three, or has grown into the skin or the muscle under the breast, you have a higher risk of local recurrence. Also, having cancer in some of the lymph nodes in your armpit increases this risk, and radiotherapy is given to your chest wall to reduce it.

### 3. After Lymph Node Surgery
If you have cancer in four or more lymph nodes, you will get radiotherapy to those nodes. It will target the nodes above your collarbone (the supraclavicular fossa). This reduces the risk of cancer coming back in those lymph nodes. Doctors may also give it to you if you have cancer in one to three axillary nodes and your cancer is large or high grade.

### 4. Instead of Further Lymph Node Surgery
If your sentinel lymph node biopsy was positive, your doctor may suggest radiotherapy to your armpit lymph nodes instead of more surgery to remove them. Trials have shown that surgery and radiotherapy both reduce the risk of recurrence equally, and your oncologist will help you decide which treatment to have.

## Does Everyone Need Radiotherapy After a Lumpectomy?

No. If you are over 65 with a small ER-positive cancer and normal lymph nodes, you might not need radiotherapy. There are trials that have shown that your benefit from radiotherapy is small, so you might not need it.

## When Do You Have Radiotherapy?

You will have radiotherapy after you’ve recovered from your surgery, and you should receive it within a month or two. However, in some parts of the country, people are having to wait longer for treatment.

If you have a wound infection, a large seroma that needs draining, or you need further surgery, we may have to delay it. You also need to be able to lift your arms above your head, and this is why it’s so important to do your shoulder exercises so your treatment isn’t delayed.

If you need chemotherapy, you will have that first, then you’ll get radiotherapy once you finish the chemo. If you are having Herceptin, your injections will continue during radiotherapy, and you will then continue with Herceptin when it’s finished.



## How Is Radiotherapy Given?

We measure radiotherapy in Grays. In the UK, you will either have 26 Grays over 5 days or 40 Grays over 15 days from Monday to Friday. If you need a boost, this will involve an extra 5 to 8 sessions. Most units run from early in the morning to late in the evening, which means you can ask for your sessions to be at a certain time to fit in around work and other commitments.

Most patients have external beam radiotherapy. The beams are modulated so that stronger beams hit the target area and the healthy surrounding tissue gets a smaller dose.

If you have a left-sided cancer or a heart problem, two techniques are being used to reduce the effect of radiotherapy on your heart. The first is respiratory gating, and the second is deep inspiration breath hold. Your radiotherapy team will coach you and tell you what to do.

## What Happens at Your First Appointment?

Your first appointment is to plan your radiotherapy using a CT scan. The CT scan takes 15 to 30 minutes to do, and the appointment can take up to an hour in total. You lie topless on a table with one or both of your arms above your head, resting on a support. You need to be in the same position for every treatment.

Some radiotherapy units may give you three tiny tattoos: one in your cleavage and one under each arm. These are used to line you up in the right place. They look like little black dots and they are permanent. Other units use surface-guided radiotherapy techniques, so the tattoos are no longer needed.

## What Happens at a Radiotherapy Session?

After you are in the correct position on the table, the therapeutic radiographers will go next door and watch you through CCTV. They will speak to you through a two-way intercom. Depending on which machine they use, it will either move around you or you will be moved inside it.

The treatment takes a couple of minutes and it can be quite noisy, but it doesn’t hurt. The room might get cold because of the air conditioning, but there will be blankets to put over your legs. However, your arms might get cold. I used an old pair of thick woolly tights cut in two to keep my arms warm, with a pair of gloves for my hands as well.

It can be very emotional having radiotherapy, and I found it unsettling to lie topless in an empty room with only my thoughts for company. You may feel vulnerable and exposed. Please talk to the therapeutic radiographers about how you feel. You can even bring in your own music to listen to, which might help.

## Is Radiotherapy Safe?

Yes, it is, but very rarely radiotherapy can cause cancers. If you had mantle cell radiotherapy for leukemia or a bone marrow cancer as a teenager, you do have a greater chance of developing breast cancer in the future. You’ll be given yearly screening like mammograms and MRIs at a much earlier age.

Radiotherapy for breast cancer does have a very small risk of causing angiosarcoma. This is a tumor of the blood vessels of the chest wall. It is rare and it normally takes over 10 years to form. Overall, the benefits of radiotherapy to prevent a breast cancer recurrence far outweigh the risks of a second cancer forming.

## Does Radiotherapy Cause Side Effects?

Yes, it does, and there are two types. Some occur in the first few weeks and months of treatment (called immediate), and others happen several months or even years later (these are late).

### Immediate Side Effects

**Skin Reactions**
These are very common. The radiotherapy beams have to pass through your skin to reach your breast. Your skin could become dry, sore, and flaky and feel warmer to touch. It helps to wear loose clothing and maybe stop wearing a bra during treatment.

If you have light skin, you’ll notice that your skin in the treatment area changes to a pink or red color before darkening to a tan. If you have darker skin, your skin may darken a bit at first before turning yellow, purple, or even gray in the treated area.

We know that dehydration, eczema, being overweight, and smoking can make the skin reaction worse. Use your usual soap, shower gel, and moisturizer. Stay out of the sun during treatment and use a high-factor sunscreen for life. If your skin isn’t settling, ask the therapeutic radiographers looking after you for advice. Most skin reactions settle in a month or two, but you may have skin changes for life.

**Breast Swelling**
The breast can swell and feel uncomfortable because of a buildup of fluid in the breast and skin. Regular breast massage can help. Firmly rub your breast in a circular motion using a gentle, non-perfumed moisturizer or massage oil for a couple of minutes every day.

**Change in Breast Appearance**
It’s normal for your breast to change in size or shape after radiotherapy. Your breast may feel firm or shrink in size, and there are surgical options to help, like lipofilling (transferring fat from your thigh or your tummy to the breast). You’ll need to wait at least 6 to 12 months after treatment has finished.

**Shoulder Stiffness**
Your shoulder might feel sore and stiff, and this can make it hard to move, especially if your armpit is being treated. Do your shoulder exercises every day for the rest of your life. They will reduce the risk of late effects like radiation fibrosis, which I’ll talk about later.

**Sore Throat and Difficulty Swallowing**
If you’ve had your collarbone treated, you may get a sore throat and find it difficult to swallow for a few weeks. Simple painkillers and throat sweets can help, as well as eating softer foods. It does usually get better after a few weeks. I had it and I know.

**Chest Pain**
You may feel sharp, mild aches in your breast or chest wall. They don’t last long and they should get better in time.

**Hair Loss**
Radiotherapy makes your armpit hair and chest hair (if you’re a man) fall out. It normally starts to grow back after a month or two, but sometimes the hair loss is permanent.

### Late Side Effects

**Arm Swelling or Lymphedema**
Radiotherapy to the armpit can damage the lymph nodes, and in a small number of people, this can cause lymphedema or a permanently swollen hand and arm.

**Skin Changes**
Little red dots might appear on your skin due to tiny broken blood vessels. These are called telangiectasia. They are harmless but permanent.

**Radiation Fibrosis**
This is a rare side effect that can happen up to 10 years later. Radiotherapy can cause scar tissue in healthy areas, and this can lead to permanent problems in the future. Your breast may shrink and feel hard to touch. The skin on your chest wall can darken. Your arm’s nerves may be affected, and this can cause tingling, numbness, pain, and weakness on that side. Your ribs can weaken, so you are more likely to break them from a simple fall. You can get lung inflammation called pneumonitis. This can cause shortness of breath and it’s less likely to happen with newer radiotherapy techniques, but you do need to know about it.

http://aff61bz25k.mikegeary1.hop.clickbank.net/?pid=435

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3820065/

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Do THIS to Promote Your Children’s Book on social media (SUCCESSFUL Example + How Tos)

Posted on March 1, 2026 by yoselkbaez36ck

One single social media post can make all the difference when promoting our beautiful children’s books. In this video, we’re going to examine someone’s successful post for their children’s book and analyze what made this post so successful, so we can learn from it and hopefully apply these strategies when sharing our own books.

Hi there! I’m Evie, an award-winning children’s author and ghostwriter over on evjones.com and the creator of Children’s Book University. I create videos specifically for children’s authors, so be sure to subscribe so you don’t miss my weekly videos.

## The Power of Strategic Social Media Marketing for Children’s Authors

I’ve created a whole series on how we, as children’s authors, can use social media to help us spread the word about our books. I’ve made sure to share the links to those videos in the description below.

In this video, we’re going to look at Keon and his beautiful, newly published book “Sunshine from Scratch” because he created such a perfect example of how powerful social media truly can be when done right.

### About “Sunshine from Scratch”

Keon’s story is such a beautiful one. When Kai, the main character, is given a recipe to create sunshine from scratch, he recognizes that the world around him is dark and sometimes sad. But when he mixes it all together, it doesn’t work—there’s an ingredient missing. That’s when Kai realizes that it’s up to him to go on an adventure to find out what the missing ingredient is to create sunshine from scratch. Such a beautiful story!

## Analyzing Keon’s Viral Video Success

Keon made a video of himself introducing himself and his new book while holding it in his hands. The video is about one and a half minutes long and has already gotten so much wonderful attention.

### The Impressive Results

Keon shared his video over on Instagram about a week ago, and it has already had:
– Over 25,000 views
– Over 800 likes
– 190+ comments
– Over 200 shares

Looking at this book over on Amazon, we can see that his book launched on September 8th and has already received 13 glowing 5-star reviews and received the “number one new release” banner in Amazon’s children’s inspirational books category.

Now, while Keon does already have three and a half thousand followers, this video is currently the only video on his account that has that many views. So let’s take a look and see what it was about this video that made this post so successful.

*Make sure to watch Keon’s video on Instagram yourself as well. I’ve added the link to it in the description below. It’s such a perfect example of what we can achieve with just a short little video, so make sure not to miss it. *

## 11 Key Elements That Made Keon’s Video Successful

Here is the script of Keon’s video. The script is only around 250 words long, and the length of the video is just shy of one and a half minutes, yet Keon was able to share so much relevant information. Here are 11 things we’ll want to note when watching his video:

### 1. Repetition of the Book Title
Within the video, Keon mentioned the title of his book multiple times. That is so important because hearing the title multiple times helps viewers remember it more easily, yet it’s still something you might forget to do. So next time we share a video, we’ll want to make sure to mention the title of our book—and ideally do so more than once.

### 2. Proper Book Display
Keon holds up his book where the title is clearly readable. Something I see over and over again is authors sharing their book cover flipped the wrong way, meaning we see the mirror image. When sharing a picture or video of our cover, we’ll want to make sure the title is facing the correct way.

### 3. Brief Problem Introduction
Keon briefly shares the problem Kai, the main character in his book, is facing. This shouldn’t take longer than a few short sentences. We’re not trying to retell our story here; instead, we simply want to point out the one main struggle our character may be facing.

### 4. Engaging Questions
Keon asks a few questions. This is such a fantastic way of piquing people’s interest. Instead of sharing with us how Kai is solving the problem we just heard about, we are presented with a couple of intriguing questions that leave us wondering: How did Kai end up solving his problem?

### 5. Clear Purchase Information
Keon made sure to mention where we can find his book. Oftentimes, we as authors think that searching for books over on Amazon would be the first and obvious thing that comes to everyone’s mind, but I’ve seen over and over again that people ask where they can find the book if we don’t specifically mention that. So, it was wonderful to see that Keon was doing just that in his video.

### 6. Age Range Specification
Keon mentioned the age his book is meant for. Now, if you’ve watched my video on how to find the perfect age group for our children’s book, you may know that I’m a big advocate of being very specific when it comes to the best age range for our book, meaning I believe that it’s best to have a narrow age range (the way I also described in my book “How to Self-Publish a Children’s Book”).

That’s mainly because a book written for a four-year-old, for example, usually won’t be interesting to a 10-year-old. But looking at books like “Oh, the Places You’ll Go!” by Dr. Seuss, for example, we can often see that there are books out there that are written in such a way that they’re so much fun for little ones to read while at the same time being so very meaningful to adults as well.

If that’s the case, we definitely want to make sure to mention that as we’re promoting and sharing our book, and that’s exactly what Keon did in his video.

#### Ninja Tip #1: Amazon Category Strategy
Amazon is trying really hard to keep children’s books separate from other genres, and understandably so. For example, what I’ve seen quite often is that when we choose a children’s book category for our book, we cannot also place it in a category that isn’t children’s book related, and vice versa.

If we place our children’s book in a grown-up category, we usually can’t also add it into a children’s book-specific category. If we do so, we often receive a notification from Amazon asking us to adjust our categories. It’s often either/or.

### 7. Illustrator Recognition
Keon briefly and gratefully mentions his illustrator in his video, which is such a wonderful gesture. It’s always so powerful to remember the people who have contributed to our beautiful books, and that’s exactly what Keon did here as well.

### 8. Subtitle Addition
Keon added subtitles to his video. That way, even if our volume is turned off, we can still read along and know what the video is about. This is so easy to do nowadays, either directly within the different social media apps themselves or by simply using an external app.

### 9. Clean, Professional Delivery
Notice what we won’t find in Keon’s video: “ums” and other filler words or phrases like “you know” and “like.” That’s something I noticed right away—it instantly makes any video so much easier to watch. Another thing we should notice right away is how effortlessly Keon flows or transitions from one point he’s making to the next. That was so beautifully done as well.

### 10. Cohesive Conclusion
Something I thought was so beautifully done in Keon’s video was how he tied it all together in the end by reading parts of his title into his parting words. Again, make sure to take a look at this video to see what I mean.

### 11. Strategic Caption and Bio Link
Finally, instead of just posting this video over on Instagram, Keon also added a caption below the video that shows:
1. His excitement about his book
2. It mentions and thanks his illustrator again (and this time also tagging the illustrator)
3. He also mentions that the link to his book can be found in his bio, making it really easy for others who have just watched this video to find his book

The bonus here was seeing that Keon made sure that the link he shared in his bio was what I call a “clean link”—that’s so important! If you don’t know what I mean by “clean link,” please make sure to watch my separate video on that. I’ve shared it in the description below.

## 5 Additional Launch Strategies Keon Implemented

Besides the content of this video, what else helped Keon with the launch of his beautiful book “Sunshine from Scratch”? Let’s take a look at five additional things Keon made sure he did:

### 1. Strategic Tagging in Descriptions
I already mentioned the description Keon added below his video, and that’s also where he thanks and tagged his illustrator. That’s important because that’s yet another opportunity to:
– Express our appreciation for this person
– Hopefully also have the tagged person share our beautiful work as well

Because after all, they helped us create our beautiful children’s book, so we want to provide others with an opportunity to partake in our launch—and they can only do so if they know that we launched our book.

### 2. Thoughtful Tagging Strategy
Something Keon did so well was that he didn’t mass tag people in his comments. When launching a new book, it’s so tempting to tag all sorts of people. Now, if these are our friends, then tagging them is absolutely okay. Mass tagging here refers more to tagging people or accounts that we didn’t really interact with previously—those we aren’t really connected to.



#### Ninja Tip #2: The Right Way to Tag
This is such a big one that I also shared it in my social media video series for children’s book authors. If we do feel like we should be tagging someone that we don’t really know, we should do so only if we have a reason to do so, and then include that reason in the comment that we’re tagging that person or account in.

The way I learned about Keon’s launch and his beautiful book was because he tagged me. Now, I don’t know him, and I get tagged quite often, but if I don’t know the person or I don’t really know why I’ve been tagged, I usually remove the tag—and so do many others.

But Keon showed me that he didn’t just randomly tag me. Instead, he included the reason why he did so, and by giving people a reason, it’s much more likely that those tagged people:
– Actually take notice
– Perhaps even re-share

Why is that? Well, because that tag now isn’t just about the author and their book—it is now also about the tagged person and how the tagged person perhaps helped the author. In this instance, Keon made sure to mention my book and how it helped him create his, so now it’s a win-win for both of us. It’s no longer one-sided.

When it comes to social media shares and getting someone else’s attention, this truly is the best advice I can give instead of just trying to see how we can benefit from something, it always helps to find a way that helps the other party benefit as well.

### 3. Active Comment Engagement
I mentioned earlier how Keon’s post received over 190 comments, and digging through these comments, we can see that Keon responded to so many of them. So, once we post a share over on social media, we’ll want to make sure we check back every once in a while, and respond to people’s comments.

### 4. Strategic Hashtag Usage
Keon used relevant hashtags in his post. For this, we can either:
1. Use the author-specific hashtag generator tool I helped create over on Kindl webpreneur (I’ll make sure to share the link to it in the description below)
2. To get even more specific and more niche, we can also find posts of children’s books that are similar to ours that are doing well over on Instagram (or whatever social media platform we’re using) and see what hashtags they’ve been using

### 5. Local Media Outreach
Keon made sure to approach a local news channel and then share that news clip on his own Instagram profile. Being covered in the news is always such a wonderful win, so we’ll want to make sure to share those far and wide.

For some other ways on how we as authors can leverage and use any type of news coverage our children’s book has received, make sure you watch my video I created on just that. Because knowing how to use those types of news is what helps us get things rolling or keep rolling. Being covered in the news is never the end—instead, it’s meant to be the beginning of things. I’ve made sure to share the link to that video in the description below as well.

## 4 Additional Strategies to Take Your Book Marketing Further

Keon did such an amazing job, so I thought it would be really helpful to look at some additional things we as authors can do to take things even further:

### 1. Comprehensive Comment Response Strategy
Keon already responded to so many of the comments he received. Here, we’ll want to make sure to keep going back and respond to all comments that were left below our video. The effect of doing so is twofold:

**First**, by going back and responding, people that previously left a comment will feel seen and appreciated, and if they forgot to download their very own copy or purchase our book, they may just end up doing so. Life is busy, so we often forget what we meant to do, so getting a response may just be that little reminder people needed.

Note here that I don’t mean to respond by asking them to download our book—a grateful “thank you so much for your comment” or just “thank you so much” along with their name is more than enough as that little nudge.

**Second**, by adding comments to our post, it receives a tiny additional boost, which might help it show up in other people’s feeds as well—those who may have missed it the first time around.

### 2. Maximize Media Coverage
I love that Keon shared the local news coverage of his book as a clip on his Instagram. This one received so many views, likes, and comments as well, so here we’ll want to make sure to also go back and take the time to respond to every single one of these comments for the exact same reasons I just mentioned.

### 3. Optimize Your Amazon Sales Page
We really want to make sure to optimize our book sales page over on Amazon. Something we as children’s authors definitely want to do is take advantage of KDP’s A+ Content, which allows us authors to add more images to our sales page.

That’s something many traditionally published books do as well, and so we should definitely take advantage of being able to show potential buyers what our book looks like on the inside. I have a whole separate video on how to do just that—how to create these images and also how and where to upload them, along with lots of examples. I have templates as well that help us make these images as fun and as easy as possible, and I’ve made sure to share those links in the description below.

### 4. Leverage the Power of Subtitles
Finally, that’s something I try to share often and far and wide, and that’s all about the power of a book’s subtitle. Subtitles are almost like a secret little weapon we can use to help our book be discovered and set itself apart from others.

#### Ninja Tip #3: Subtitle Strategy
This is another big one, and so this is my third ninja tip in this video. I share all the benefits of utilizing a subtitle in my separate video on just that. Subtitles are used in so many other genres right now; it’s still not very common among children’s books, so please take advantage of this knowledge. I’ve made sure to share that link in the description below as well.

## Conclusion: Supporting Fellow Authors and Applying These Strategies

Keon’s social media post was done so well—it instantly caught my attention, and so did his adorable book “Sunshine from Scratch.” I couldn’t be more excited for him, and I hope you are too, and that you might even consider supporting another fellow children’s author. So make sure to download a copy or purchase a paperback so we too can find out what our sunshine is made of.

I hope you found this video really helpful when it comes to deciding how and what to share about our beautiful children’s books. Please give this video a thumbs up and subscribe if you haven’t yet—it really encourages me to keep making free videos for you just like this one.

Here’s to sharing our beautiful children’s books far and wide!

Bye!

Flow Factor AI
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https://academic.oup.com/ajcn/article-abstract/30/4/531/4650242?redirectedFrom=fulltext

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8 Questions that WILL Turn Website Prospects into Clients

Posted on February 25, 2026 by yoselkbaez36ck

Are you still a little bit scared or worried or maybe a lot scared or worried how AI is going to impact your ability to sell your services? Well, you’re not alone and you’re absolutely right to be concerned. Now, if you haven’t already watched them, it might be helpful if you watch the three previous videos that are linked below this one. To learn why most unique value propositions that are tied to technology are not sustainable. How going forward from 2025 and beyond, you’re going to need a unique value proposition that stands the test of time, regardless of technology changes.

But in this video, I’m going to be sharing with you eight questions that turn prospects into clients in spite of ai. But before we jump in, let me clarify this. These are not questions that you ask the client. These are not questions that you necessarily expect the client to ask you the answers to these questions are sprinkled throughout your proposal, your project brief, your project documents that the client signs and agrees to at the beginning of the project. So, I’ll explain as we move forward through these questions.

Question number one is really a two-part question. How did you arrive at this estimate, and does your estimate include a pad? When estimating a project to ensure that you get paid for all you do and that you’re estimating properly, you need a mathematical equation based on a real project plan. and if you’re adding pads to your estimate for unknowns or to deal with scope creep, the problem with that is that you never know what actually caused the problem so that you can prevent it from happening in the future. Question number two, how do you discover and document the requirements for the project?

If you don’t have a written process that you follow every time in order to gather requirements from the client, you’re shooting yourself in the foot. And the client needs to know upfront what’s expected of them during this discovery process. Question number three, how do you manage the content activities that really should be? How do you manage the creation, the collection, and the organization of the content for the website and who’s responsible for it? And then what happens if the content’s not ready at the time it was planned?

Okay, so that’s like a three-part question. The way that we handle it is first we start with wire frames to. Establish a rough order of magnitude of the content, and then we actually estimate how much time that is going to take for each one of those blocks of text or visuals of some kind. And then depending on actually who’s creating the content, we add that to the schedule with an assignment of who would be responsible for that, whether it’s the client, whether you’re doing it, or a third party. And then finally what happens if the content’s not ready which is one of the biggest problems that website providers struggle with.

Getting that content from the client. So what if it doesn’t come when it’s supposed to? Well, the way that you handle that is through a solid change control procedure that you start with right from the beginning and you invoke for every single deviation from the original plan. Question number four, how do you manage changes? How do you define change?

Who can request a change? How is the cost of change determined? Where does the money come from to pay for a change? All of these can be answered with a really, really good change control process, which will be the subject of a future video on this channel. Question number five, how do you handle missed deadlines?





Same answer, change control process. We tend to think that the schedule we outline at the beginning of the project is unchangeable, and that any change to that is like a huge, big deal. But that’s one of the things you need to establish with your clients upfront that look, everything is fluid. Depending on changes that may occur. As we move forward, whether you think of something new, we think of something new.

We encounter something we weren’t expecting. That’s part of what just happens on a project. So it’s better to plan for that than to just kind of wait and wing it whenever it happens. Question number six, what are the criteria for the approval of the project? How do you know when you’re done?

If that’s not clearly defined, you’re gonna get into endless revision cycles at the very end of the project. How do you ensure that your project will be completed on time with budget, with the right features? Meet the client’s business requirements, and this is the big one, but it’s a compilation of all the answers to all the questions that we’ve already been through. If you do all of those things. Then your project’s gonna get done on time within budget with the right features.

And then finally, number eight, what is your unique value proposition? What makes you the best provider? You should be able to answer this in a sentence or two. Now here’s the thing about these eight questions, as I’ve said before, and I need to reiterate, these are not questions that you then go through one by one with your client and answer the questions. The answers to these questions are embedded in your proposal so that when you do the walkthrough, you can cover these things in a subtle way, but it educates the client.

It gives them the proper expectations. It tells them how website projects really work because they have no clue. They’ve been told through TV commercials and online ads that come up that websites aren’t that really hard. You can create one in an hour, so their expectations are quite different than reality, but it’s your responsibility to help them understand because the more they understand the less problems you’re gonna have during the project . But why do we have this list of questions then?

If, if they’re just like scattered through the documents, because the kicker is at the end of that proposal walkthrough where you have given your answers to these questions. You then give these questions to the client and say, as you consider other providers, I wanna help make sure that you get the right fit. So, you’re coming across as somebody that wants to help whether you win the project or not, and you give them that list of eight questions. ’cause I guarantee you that most of the other providers they go to either can’t or won’t answer those questions and they will circle back around to you because you look like the most professional candidate. So, there’s a link below this video where you can go and download those eight questions, and there’s even a worksheet where you can practice and then there’s one where you can print it off and use it with your client.

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21 USEFUL Digital Marketing Tools To Grow Your Business

Posted on February 25, 2026 by yoselkbaez36ck

# 21 Essential Digital Marketing Tools to Boost Your Website and Productivity

Hey, it’s Aurelius! I hope you’re doing well. In this video, I’ve compiled a list of 21 useful digital marketing tools to help market your website, business, or brand—all while staying productive. So let’s get to the video!

This video is sponsored by Hostinger. More on them in this video.

Before I begin, I’ve categorized and organized these tools into marketing, creating, and productivity. I’ll list all the tools and resources in the description box below, as well as timestamps to help you navigate through this video.

## Marketing Tools

### 1. Title Generator
Starting with the first tool: Have you ever run out of content ideas or needed some inspiration for blog titles or YouTube video titles? Well, check out this tool called Title Generator. It will help you generate 700 headlines with one click.

Simply enter your keywords—I’ve entered “yoga mats”—click on “Get Headlines,” and in just a matter of seconds, you’ve got 700 headlines, titles, and content ideas. Scrolling down, let’s take a look at some of these examples:
– “What is Yoga Mats and How Does It Work?”
– “12 Questions Answered About Yoga Mats”

These titles aren’t perfect and may not be suitable for your content piece, but at least this will give you some inspiration.

### 2. Hostinger Web Hosting
Next up: Do you want to start a website but you aren’t tech-savvy and simply don’t know where to begin? Well, that’s where Hostinger, this video’s sponsor, comes in.

With Hostinger’s premium shared hosting, you can host up to 100 websites and get 100 gigabytes of super-fast SSD storage, as well as a free domain name when you sign up. I use Hostinger for several of my websites because it’s super fast—in fact, it’s actually one of the top-performing web hosts in the world.

In addition, I love the customer support. It’s world-class. Whenever I have any technical issues, I can send an email, and typically within 30 minutes, I get a response. So rest assured, if you do have any technical issues, you can contact them and they’re there to happily help you.

The backend control panel of your hosting account looks like this—very user-friendly to use. If you need to modify and log into your WordPress account, you can go here, create your emails here, as well as create new domains or subdomains, and install a new website using their auto-installer.

One of its standouts is that it’s affordable. On its 12-month (annual) plan, you’re only paying about $2.40 per month. Now, if you do go on at least a 12-month plan, I do have a discount for you. All you need to do is enter the coupon code “AURELIUS” and you’ll get a further discount. You’ll save more if you do go on their 48-month plan. Again, use coupon “AURELIUS.”

So for web hosting, do check out Hostinger—it’s my personal recommendation. Link to Hostinger in the description box below, as well as that special discount coupon.

### 3. PickFu
Next up: Have you ever wanted to test whether design A is better than design B? Well, now you can do it using PickFu.

For example, I ran this poll not too long ago. I wanted to decide whether to use option A versus option B, so I ran this test. To my surprise, option B actually got more votes. On top of that, the poll voters actually leave responses, so it’s not just choosing A or B—they’re actually constructive. They’re saying, “I like the teal-to-pink fade for the background of choice B” or “I like the darker tone; it makes it more professional.” So they actually give you useful feedback that you can use.

A little caveat though: PickFu does come at a cost. However, if you do sign up, you get a $50 credit that you can use, which is what I did to run my first poll. So PickFu is great if you want to do some market research and perhaps validate a product idea before you start spending thousands of dollars and many hours on a product that may not even sell.

### 4. StoryBrand Website Blueprint
Next up: Want to write a compelling landing page that’s based on a proven framework? Well, there’s this book called “Building a StoryBrand” by Donald Miller—I highly recommend you read this, by the way—but there is a framework, a blueprint, that you can download online. It’s provided by ClearBrand. Again, link in the description box below.

They provide this StoryBrand website blueprint. Simply click on “Download Free PDF,” enter your details, download the PDF, and you’ll be given this template. It’s in PDF format. You’ve got the logo, navigation bar, call-to-action, headline, sub-headline, call-to-action again, some benefits of your service, your brand or your business, then some problems.

As you can see, it’s simply fill-in-the-blanks. Rather than starting from scratch, simply download this template, follow it, and write your copy based on the structure.

### 5. Headline Analyzer
Another great testing tool is called Headline Analyzer. This is a tool provided by CoSchedule.com. Simply enter the title or headline that you’d like to use for your article, blog post, YouTube video, or whatnot. Once you’ve entered it, click on “Analyze.”

I’ve already clicked on analyze, but now you can see the headline score as well as the SEO score. This will give you an indication of what things can be improved, optimized, and tweaked. You’ll see some suggestions such as increasing the power words, increasing emotional words, uncommon words, and decreasing the common words.

Scrolling down, you’re given more information and details such as the word count, character count, and the type of headline this comes under. This is a “how-to,” and there’s a reading grade. So this headline reads at an 8th to 9th grade reading level.

By using Headline Analyzer, you can go in there, fine-tune your headline—and of course, it’s not the be-all and end-all—but at least this is something you can start with to improve your headlines.

### 6. Keyword Tool
Moving on: Do you want to know some suggestions in terms of what people are searching for on places like Google and YouTube? Well, there’s a tool called Keyword Tool.

I’ve entered some keywords, so I’ve got “best yoga mats.” Let’s say I’m targeting that for my latest blog post. I will enter that, choose a location, and then search. As you can see, we’ve got the results already.

Keyword Tool will give you some helpful suggestions such as:
– “Best yoga mats 2021”
– “Best yoga mats for hot yoga”
– “Best yoga mats for beginners”

This will give you some ideas in terms of what types of articles or videos to create. If you do upgrade, you will get more data such as the search volume, the trend, the cost per click, and the competition. You can also search specific sites such as YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter.

With Keyword Tool, you can start with a main or seed keyword and then expand from there, finding those smaller niche keywords or longer tail keywords.

### 7. Keywords Everywhere
Next up: Another keyword tool that is useful is called Keywords Everywhere. If you search on Google for whatever keyword you want—let’s say “best yoga mat” again in this example—you will see the results, right?

If you look here, you’ll see extra details and data of this particular result. So the traffic per month—if I hover over it, Keywords Everywhere is going to give me these results. So the organic traffic per month for this particular and specific URL is 26,800 times.

What’s more, Keywords Everywhere will provide this sidebar giving you trend data, SEO difficulty, off-page difficulty, related keywords based on your search term, and also what people also search for and long-tail keywords. This is an extremely useful tool. Whenever I go to Google, I can have that extra information that Google doesn’t provide otherwise.

### 8. Hotjar
All right, let’s talk about another useful marketing tool, and that is called Hotjar. Hotjar allows you to visualize user behavior—basically, it’s a heat mapping tool. You can see and visualize what people are actually hovering over, what they’re clicking on, and in this demo, you can see the heat mapping.

With the heat mapping data that Hotjar provides, you can then go in on your website and make those optimizations, such as moving a call-to-action button that may be too far to the left so you can move it to the right.

Another feature of Hotjar is that you can actually see a user’s journey. So once they land on your page, where do they go after that? Do they click on this link or that link? Do they go to this section or that section? Once you find that out, you can move particular sections or links so that you can have a high conversion for your website.

### 9. Rebrandly
This next tool will help you shorten long, perhaps ugly links into shorter and brandable links. That tool is called Rebrandly. I’ve used this for a couple of years already and am really satisfied with what it does.

Here’s how it works: I’m on the backend of my Rebrandly account. Simply click on “New Link,” enter the destination URL—let’s take this long URL for example. This is one of my blog articles, pretty long, right? What you can do is then cloak it.

Choose a branded domain—I’ve already linked up and used my aurelius.link domain with my Rebrandly account—or you can simply use the default Rebrandly link. Enter a slash tag; in this example, I’m just going to use “overcome” as the slash tag. Create the link, and now instead of this extremely long link, I’ve got this short link that’s branded.

What you can also do is use a QR code and generate that, save it, so that anyone who actually uses and scans that QR code goes to this link.

### 10. ConvertKit
Want to start your own newsletter and build an email subscriber base? Well, I recommend using a tool called ConvertKit. ConvertKit allows you to create landing pages, email sign-up forms, integrate with many other apps, do email marketing of course, run some automations or create some automation funnels, as well as send out broadcast messages.

The standard of ConvertKit is that you can sign up for free, build up to a thousand subscribers until you need to actually upgrade. They’ve got an easy-to-use landing page builder, so simply choose a template that you like—let’s say this one here—and then start editing the landing page such as the images right here, changing the headline, the call-to-action, and also the fields of the opt-in form. Once you’re done, you’ve got a landing page ready to collect email subscribers.

### 11. Mention
Next up: Want to get alerts of any mentions of your brand or business? Well, there’s a tool called Mention. You may be thinking, “Is this the same as Google Alerts?” Well, it’s not, because it can track and monitor over 1 billion sources across the web from press releases, review sites, forums, and blogs.

The backend of Mention looks like this—kind of looks like an email inbox. I’ve added a new alert for anyone that mentions “Aurelius Channel,” my brand name, and you can see it found this one right here, which was a reply to a recent tweet of mine.

By using Mention, you can consolidate all these alerts of brand mentions and things like that in one location.

## Creating Tools

All right, on to some tools for creating.

### 12. Kamua
The first tool I want to mention is called Kamua. It will let you resize your videos into other formats for different social media platforms. Here’s how Kamua works: it not only resizes your video but it actually focuses in on that subject so that it only crops that area.

The backend looks like this. By going to crop settings, you can select portrait or square. Now, if you have a lot of movement and you want to make sure you crop only this subject, then you want to enable auto crop. What you do then is set the focal point—so set it, choose the actual area that you want to focus on, save the focal point, and once you’re done, click on “Draft,” render, preview it, see if you like it, and if you are happy with it, click on “Download.”

What I can do now is upload it as a YouTube Shorts, a TikTok video, or even an Instagram Reel.

### 13. Loom
Next up: Want to present and record at the same time and have that little bubble or circle face cam at the corner of the screen? Check out Loom. It’ll allow you to do that, as you can see in this demonstration. We’ve got here on the corner, and you can do things like annotate. You can sign up for free, but you can create up to five minutes per video.

### 14. Inpaint
Let’s move on to some graphic tools. The first is called Inpaint. Have you ever wanted to remove particular objects on a photo? Well, that’s what Inpaint is for. It’s free to use; you don’t need to install anything.

Here’s how it works: Get your photo ready, drag and drop it. Now you’re in the graphic editor. Let’s say you want to erase and remove this umbrella with the two people here, so I’ll zoom in so that you can see closer.

To start erasing, you want to use the markup tool. You can also use the lasso tool or the polygonal lasso tool too. I’ll stick to the marker tool, and now you simply mark it, highlight it. Once you’re done highlighting, click on “Erase,” and you’ll see the magic happen. Just like that, it’s disappeared and no longer exists. Let’s zoom out so you can see what it looks like now.

So there you go—really easy to use. You can remove any object from any photo of yours.

### 15. Flaticon
Next up: Do you want high-quality icons that you can use on your website or even YouTube thumbnails, kind of like what I do? Well, check out Flaticon. Simply enter a search term—let’s say I want to look for laptop icons. I’ve searched it; browse through the icons.

I love Flaticon so much that I’ve upgraded to a paid plan. If you find an icon that you like, simply click it, and then you’re given some options in terms of the sizes that you want to save it as.



### 16. LordIcon
Now, another great icon website is called LordIcon. Here’s what it looks like. What’s different about this is that you’re given animated icons, and in addition to that, you can actually customize the colors.

So let’s say you choose this book icon. If you look here, you’ve got colors. You can select the color that you want—let’s say red—click on “Apply.” Now you’ve got a red book. So if your brand colors are red, then you can match it with that. You can also adjust the stroke, so the thickness of the lines.

As you can see, there are hundreds of icons to choose from, so there’s bound to be something to fit your needs.

### 17. Remove.bg
All right, next up: Do you want to remove the background from an image or photo? Well, Remove.bg is the tool that can do that. Simply have your photo ready—I’m just going to use this one of myself here—and in just a matter of seconds, you’ll see that the background will be removed. And there you have it!

From here, simply download it. If you do want a high-quality version, you will need to pay for it. You can sign up for a subscription plan or pay as you go.

### 18. Canva
Now, speaking of these graphic and creation tools, I’ve got to mention a tool that you most likely have heard of, and that is Canva. I’ve got several tutorials around Canva, so do look in the description box below for those videos.

But very briefly, Canva will help you create your ebook covers. You’ve also got invitations, business card templates, infographic templates, and so much more.

## Productivity Tools

Now let’s talk about a couple of productivity tools that’s not so common and ones that aren’t typical.

### 19. Taskade
The first tool is called Taskade. If you want to organize your to-dos, your workspaces, your projects, this is a really simple-to-use app. Think of Taskade as a to-do app but on steroids, because what you can do is add things like due date, assign, comment, upload a file, embed it, or add a timer to this specific task.

What’s more, you can view your project in different layouts such as board view if you like that visual kind of view or the Kanban view. You’ve also got action view, a mind map view like this, and an organization chart view like this.

Taskade is free for the most part; however, I do have a coupon so you can upgrade to the unlimited plan so you can use all their features with no restrictions. Here’s how to do it: Under billing, simply go and click on one of your workspaces and then click on “Upgrade.” Where it says “Add promo code,” add the coupon code “AURELIUS.”

Before I apply, you can see that what’s due in 14 days is $60 per year. So once you apply it, that fee will be waived, so it’s all free for life. So go sign up for Taskade to organize all your notes, projects, and to-dos.

### 20. Hemingway Editor
For this next tool, if you write any piece of content—whether that be articles, Instagram captions, or anything—this next tool may be handy. It’s called Hemingway. It is similar to Grammarly; however, it’s not as advanced.

If you go to HemingwayApp.com, you can start writing right away. This is the actual writing editor. If you do want to write without any distractions, click on “Write,” and now you won’t get any of those highlights. But I’ll explain more what those highlights mean.

Once you are done writing, click on “Edit,” and then you can see the readability, the grade—so it’s grade six, which is good—words, and you’ll see two adverbs, one use of passive voice.

In a nutshell, the highlights are generated by Hemingway:
– The yellow highlight indicates that it’s quite wordy, so you could shorten this
– Anything that’s highlighted in red is quite dense and hard to read
– Any purple highlights mean that you’re using complicated or technical words
– Adverbs are highlighted in blue
– Green means that this is worded in passive voice

The Hemingway app also includes a desktop version if you want to pay that one-time fee, so it’s available for macOS or Windows systems.

### 21. Goodbye Metrics
All right, this final tool is especially for YouTube creators. A popular YouTube creator named Matt D’Avella, who talks about minimalism and productivity, created a plugin for Chrome. It’s called Goodbye Metrics.

So, what it does is it will basically eliminate the metrics, the analytics, the numbers—you know, how many likes on a particular video. Now you might be thinking, “What’s the whole point of not seeing all your metrics?”

Well, this is one of the traps that creators fall into: they fall into this comparison syndrome where they’re comparing their latest video or the videos that they create amongst the sea of other creators that have posted their videos. What this can lead to is a lack of motivation—you know, all that hard work and those hours that one is putting into creating a video and not seeing the results that they anticipate.

Wherever you are on YouTube—let’s take Matt D’Avella’s channel, for example—you’ll see the number of subscribers he’s got and of course the number of views. By using Goodbye Metrics, if I click here, you’ll see that I can enable the extension, and now all those views on the view count are gone, and also the subscriber count.

This is typically what YouTube Studio will show you: the latest video performance, channel analytics, the latest comments, and other data. You can also disable all these by clicking on the Goodbye Metrics extension and then enabling it.

If you don’t want to hide all of the metrics, you can individually enable those metrics that you do want. So let’s say under YouTube Studio dashboard, it says “Hide channel analytics block”—you can enable that, and now you can see the channel analytics block right here.

So by using Goodbye Metrics, you can focus more on creating rather than following the algorithm and feeding what YouTube wants.

## Conclusion

All right, I hope you enjoyed this video! If you found any of these tools helpful, do let me know by giving this video a thumbs up and comment below which of those tools or services you liked and will be downloading next.

In the meantime, do stick around to watch this video right here where I share 11 Google Chrome extensions that you’ll absolutely love. So, I’ll see you in that next video!

AI Affiliate Accelerator – PLR
https://warriorplus.com/o2/a/f83gr7c/0

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