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Why you procrastinate even when it feels bad

It’s 5 p.m. and you’ve just realized that report you’ve been putting off is due tomorrow. It’s time to buckle down, open your computer… and check your phone. Maybe catch up on your favorite YouTube channel? Actually, you should probably make dinner first. You usually like cooking, though it’s hard to enjoy with this work hanging over your head, and oh— it’s actually pretty late!

Maybe you should just try again in the morning? This is the cycle of procrastination, and I promise you, we have all been there. But why do we keep procrastinating even when we know it’s bad for us? To be clear, putting something off isn’t always procrastinating. Responsible time management requires deciding which tasks are important and which ones can wait.

Procrastination is when we avoid a task we said we would do, for no good reason, despite expecting our behavior to bring negative consequences. Obviously, it’s irrational to do something you expect to harm you. But ironically, procrastination is the result of our bodies trying to protect us, specifically by avoiding a task we see as threatening. When you realize you need to write that report, your brain responds like it would to any incoming threat. Your amygdala, a set of neurons involved in emotional processing and threat identification, releases hormones including adrenaline that kick off a fear response.

This stress-induced panic can overpower the impulses from your prefrontal cortex, which typically help you think long term and regulate your emotions. And it’s in the midst of this fight, flight, or freeze response that you decide to handle the threat by avoiding it in favor of some less stressful task. This response might seem extreme— after all, it’s just a deadline, not a bear attack. But we’re most likely to procrastinate tasks that evoke negative feelings, such as dread, incompetence, and insecurity. Studies of procrastinating university students have found participants were more likely to put off tasks they perceived as stressful or challenging.

And the perception of how difficult the task is increases while you’re putting it off. In one experiment, students were given reminders to study throughout the day. While they were studying, most reported that it wasn’t so bad. But when they were procrastinating, they consistently rated the idea of studying as very stressful, making it difficult to get started. Because procrastination is motivated by our negative feelings, some individuals are more susceptible to it than others.




People who have difficulty regulating their emotions and those who struggle with low self-esteem are much more likely to procrastinate, regardless of how good they are at time management. However, it’s a common misconception that all procrastinators are lazy. In the body and brain, laziness is marked by no energy and general apathy. When you’re feeling lazy, you’re more likely to sit around doing nothing than distract yourself with unimportant tasks. In fact, many people procrastinate because they care too much.

Procrastinators often report a high fear of failure, putting things off because they’re afraid their work won’t live up to their high standards. Whatever the reason for procrastination, the results are often the same. Frequent procrastinators are likely to suffer from anxiety and depression, ongoing feelings of shame, higher stress levels and physical ailments associated with high stress. Worst of all, while procrastination hurts us in the long run, it does temporarily reduce our stress level, reinforcing it as a bodily response for coping with stressful tasks. So, how can we break the cycle of procrastination?

Traditionally, people thought procrastinators needed to cultivate discipline and practice strict time management. But today, many researchers feel the exact opposite. Being too hard on yourself can layer additional bad emotions onto a task, making the threat even more intense. To short-circuit this stress response, we need to address and reduce these negative emotions. Some simple strategies include breaking a task into smaller elements or journaling about why it’s stressing you out and addressing those underlying concerns.
Try removing nearby distractions that make it easy to impulsively procrastinate. And more than anything, it helps to cultivate an attitude of self-compassion, forgiving yourself, and making a plan to do better next time. Because a culture that perpetuates this cycle of stress and procrastination hurts all of us in the long term.

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Email Marketing Swipe File for Ecommerce (2025 Guide) | Proven Templates, Copy Formulas & Strategies

Mastering email marketing involves using proven templates and strategic insights to craft high-converting campaigns. These battle-tested methods enhance engagement and drive ecommerce success, ensuring your messages resonate with your audience and lead to increased sales. Email marketing remains a powerhouse in ecommerce, offering unparalleled return on investment. Direct Marketing Association 2025 research highlights its unmatched profitability. With 盽盵% of customers preferring email for promotions, it surpasses social media and ads.

Unlike social platforms, email ensures direct access to customers’ inboxes, making it the most reliable channel for consistent revenue growth. Consumers face inbox overload, receiving 盶盷盶 emails daily. With 盹盺% going unopened, crafting standout content is essential. Success hinges on strategic timing, personalization, and compelling copy to cut through digital clutter and capture attention. Core ecommerce email types that convert include transactional emails, promotional campaigns, and engagement sequences.

Transactional emails like order confirmations and shipping updates can include upsells.

Promotional campaigns feature flash sales and exclusive discounts.

Engagement sequences focus on cart abandonment recovery and loyalty rewards, driving customer re-engagement and retention. Transactional emails boast 70% higher open rates than promotional ones, offering prime opportunities for upselling and cross-selling. Wonderment’s swipe file highlights how top direct-to-consumer brands turn receipts into revenue-generating touchpoints by including product recommendations, loyalty points, and social sharing buttons, fostering long-term customer trust and loyalty.

A well-crafted transactional email extends beyond order details by incorporating strategic product recommendations and clear upsell opportunities. This approach not only enhances customer experience but also drives additional revenue, transforming routine communications into powerful sales tools. Promotional emails are a sales powerhouse, especially during Black Friday, contributing 20-30% of annual ecommerce revenue. Key elements include compelling subject lines that create urgency, crystal clear calls to action with contrasting colors, and limited-time offers using scarcity psychology. Bose’s Black Friday email exemplifies this with urgency messaging and social proof, driving purchase momentum.

Subject lines are crucial for email success. Use power numbers like ’50 percent Off Everything’ to create urgency. Personalize with ‘[Name], Your Cart is Waiting’ to boost open rates by 26 percent. Employ urgency triggers such as ‘Last Chance: Sale Ends Tonight! ‘ Keep subject lines under 50 characters for mobile optimization and avoid spam words.

Cart abandonment emails are crucial for recovering lost revenue. Start with a gentle reminder email after one hour, featuring a product image and a ‘Complete Your Purchase’ call to action. Follow up with social proof emails within 24 hours, showcasing reviews or recommendations. Finally, send an incentive offer email with a discount code or free shipping to close the sale. Seasonal and event-driven email campaigns capitalize on timely opportunities.




Labor Day Weekend campaigns use relaxed messaging to match the holiday mood. Black Friday and Cyber Monday require strategic planning for maximum revenue. Holiday Gift Guides simplify decision-making. Huckberry’s Labor Day campaign exemplifies success with conversational copy and exclusive pricing, fostering connection and boosting sales. Observe how the countdown timer in this seasonal email design effectively creates urgency.

The bold call to action button, set against a patriotic color scheme, captures attention and encourages immediate action from holiday shoppers. This strategic design enhances engagement and boosts conversion rates during key shopping events. Strategic win-back emails can reactivate 12-15% of inactive customers. Use ‘We miss you’ messaging with exclusive offers like 20% discounts to reignite interest. Regular loyalty emails boost repeat purchases by 20%, strengthening brand connections.

Combine reward points reminders with personalized product recommendations for maximum engagement and conversion impact. Segmented email campaigns boost open rates by 14.31% and enhance click-through performance. Utilize customer data such as location and past purchases for personalized experiences. Special occasion emails, like birthday discounts, foster loyalty.

Offer VIP (Very Important Person) early access to top customers, enhancing exclusivity and lifetime value. Founder stories reveal the personal journey behind your brand, fostering authentic connections. Customer testimonials offer emotional resonance and social proof, influencing purchase decisions. Behind-the-scenes glimpses into production, team culture, or quality standards build trust and differentiation. Stories like ‘How Our Handmade Soap Changed Sarah’s Skin’ create deep emotional connections, surpassing mere product features.

Emails with compelling images significantly boost engagement. High-quality product photography from multiple angles helps customers visualize ownership, reducing purchase anxiety. Lifestyle imagery shows products in real-world contexts, enhancing relatability. Animated Graphics Interchange Format files subtly demonstrate features, adding visual interest. With over 60% of emails opened on mobile, ensure images load quickly and display perfectly on small screens.

A/B testing is crucial for data-driven email success. Experiment with subject line variations to boost open rates and optimize send times for different audiences. Test call-to-action button colors and email formats. Use advanced analytics like heatmap analysis and scroll depth tracking to refine strategies. For instance, ‘Free Shipping Today Only’ increased clicks by 23% due to urgency.

Explore tools like Wonderment Swipe File for top direct-to-consumer email templates, Really Good Emails for curated ecommerce examples, and Swiped.co for reverse-engineered marketing insights. These resources offer proven templates, tested copy formulas, and design inspiration from leading brands, enhancing your email marketing strategy with effective, high-converting content. Build your own swipe file by collecting compelling emails from competitors and industry leaders. Categorize them by type, goal, and audience for easy access.

Regularly update with new examples and trends. This organized swipe file becomes a competitive advantage, offering instant inspiration and proven formulas for high-converting campaigns. Millennials favor email over social media for brand interactions, highlighting its relevance. Email marketing influences over 20 percent of global ecommerce sales, underscoring its critical role in growth. Utilizing proven swipe file templates and strategies can significantly cut campaign creation time, enhancing conversion rates and customer lifetime value.

Download curated resources like Wonderment’s swipe files and Really Good Emails’ collection to enhance your template library. Apply tested formulas, including subject line strategies and design principles, for immediate improvements. Implement A/B testing, segment your audience, and personalize content to scale your ecommerce sales effectively. These strategies have already generated millions in revenue.

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Rhetorical Appeals: Ethos, Pathos, Logos: The Secrets of Persuasive Writing & Speaking

Hello, everyone! Welcome back to IB with Etify. Today, we’re going to explore a critical concept in both writing and public speaking: the rhetorical triangle. Whether you’re preparing a speech or writing an essay, understanding ethos, pathos, and logos will help you craft a more persuasive and engaging argument. The rhetorical triangle, developed by Aristotle, consists of three elements: ethos (credibility), pathos (emotion), and logos (logic).

These are the building blocks of effective communication, whether you’re convincing someone through the written word or a live presentation. Let’s dive into each one and see how they can be applied in both writing and speaking to strengthen your argument. Ethos: Establishing Credibility Ethos is all about credibility. In both writing and public speaking, you need your audience to trust you and believe that you are knowledgeable and reliable. In Writing: Citing Credible Sources: Use expert opinions, research studies, or trusted data to make your argument more reliable.

Tone and Style: Adopting a professional, respectful tone shows you are serious and thoughtful in your argument. Personal Expertise: If you have personal or professional experience related to the topic, sharing that can boost your credibility. Example in Writing: “According to a 2020 report from the World Health Organization, air pollution is responsible for 7 million premature deaths annually.” Here, the writer establishes ethos by citing a credible source, making the argument more trustworthy. In Public Speaking: Authority and Expertise: Introducing your qualifications or experience at the beginning of your speech builds trust.

Confidence and Delivery: Speaking with clarity, maintaining good posture, and using a confident tone all contribute to establishing ethos. Connection to the Audience: Showing that you understand your audience’s concerns and values builds credibility. Example in Speaking: “As a doctor who has spent 15 years working in emergency rooms, I’ve seen the life-threatening consequences of untreated medical conditions.” In this case, the speaker uses personal experience to establish ethos and build trust with the audience. Pathos: Connecting Through Emotion Pathos appeals to the emotions of your audience, and it’s powerful in both writing and speaking.

Whether you’re trying to evoke sympathy, inspire hope, or instill fear, pathos helps your message resonate on an emotional level. In Writing: Storytelling: Personal anecdotes or vivid examples can make abstract issues feel more real to the reader. Descriptive Language: Using emotional, descriptive words creates strong mental images and connects the reader to the issue. Appealing to Values: Referencing shared values like justice, freedom, or compassion helps you connect with your readers’ deeper beliefs. Example in Writing: “Imagine a family forced to flee their home due to rising sea levels, losing everything they’ve worked for.” This sentence appeals to the reader’s empathy and helps them connect emotionally to the issue of climate change. In Public Speaking: Voice Modulation: Changing the tone, volume, or pace of your voice can amplify emotional impact. Body Language: Gestures, facial expressions, and movement can reinforce your emotional appeal. Visual Aids: Showing pictures or videos can help evoke a stronger emotional response in your audience. Example in Speaking: “We cannot stand by while children go hungry.

Their future is slipping away because they don’t have access to basic necessities.” By using an emotional appeal to the audience’s sense of responsibility, the speaker engages their compassion and concern. Logos: Persuading with Logic Logos is the appeal to logic and reason. In both writing and speaking, logos relies on facts, statistics, and clear reasoning to convince the audience. While ethos and pathos draw people in, logos gives them the rational basis to believe what you’re saying.

In Writing: Facts and Data: Using reliable statistics, scientific evidence, or research to back up your argument. Logical Structure: Present your argument in a clear, step-by-step format so the reader can follow your reasoning. Examples: Providing specific examples that illustrate your points and make abstract concepts more tangible. Example in Writing: “Studies show that countries with higher levels of investment in renewable energy experience lower overall energy costs in the long term.” This statement uses research and data to appeal to the reader’s logical side.




In Public Speaking: Clear Structure: Organize your speech logically, with each point building on the one before. Use of Statistics: Presenting statistics aloud or showing them in slides reinforces the logical side of your argument. Analogies and Comparisons: Using analogies can simplify complex ideas and make them more relatable to your audience. Example in Speaking: “If we switch to renewable energy now, studies show we could reduce our carbon emissions by 30% within the next decade, saving trillions in future disaster recovery costs.” The speaker uses statistics and a cause-and-effect argument to appeal to the audience’s logical side.

Combining Ethos, Pathos, and Logos In both writing and speaking, the most powerful arguments combine ethos, pathos, and logos for maximum effect. Let’s see how this can work in both a written essay and a speech. In Writing: Ethos: “As an environmental scientist with over 15 years of experience, I have seen the impact of climate change firsthand.” Pathos: “If we don’t act now, future generations will be left to deal with the catastrophic effects of our inaction.” Logos: “According to the latest research, implementing renewable energy strategies could reduce global carbon emissions by 40% by 2040.” By blending credibility, emotional appeal, and logical reasoning, this essay becomes persuasive on multiple levels. In Public Speaking: Ethos: “As a health professional who has worked in emergency care for over a decade, I understand the importance of quick medical intervention.” Pathos: “Imagine the fear of a parent who cannot afford life-saving treatment for their child. This is a reality for many families in our country today.” Logos: “A recent study by the American Medical Association shows that universal healthcare coverage could lower national healthcare costs by 15%.” By combining these three appeals, the speaker makes a stronger, more convincing case to the audience. Conclusion To wrap things up, here’s what we’ve learned: Ethos establishes trust and credibility in both writing and public speaking. Pathos connects emotionally with the audience, making your message more relatable and engaging. Logos provides the logical foundation through facts, evidence, and clear reasoning. Whether you’re crafting a persuasive essay or preparing for a speech, using a combination of these three rhetorical appeals will make your argument more compelling.

Thanks for watching this episode of IB with Edify!

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Why Every Content Creator Needs a Mission Statement

Do content creators need a mission statement? And what can you learn from their mission statement examples that you can apply to your content creation business today? To answer this question, I did some research. I Googled some of the best content creators on the planet to look for two things. First, did they have a mission statement?

And two, what template did they use? I started out by searching for top bloggers, and I found this great article from Blossom Themes. It listed 22 successful bloggers who had healthy followings and were making good money. I searched through the websites of the 22 content creators and I found mission statements for eight out of the 22. Well, actually, it was 21, because I couldn’t find one of the websites.

That’s one in three have a mission statement. Maybe the others do, I simply couldn’t find them. In this video, I’ll share the best three mission statements that I found. And I’ll point to the lessons that you can apply to creating your mission statement today. Let’s dive in.

Our first example, came from a guy who started out as an architect just like me. And then he went into blogging, and podcasting, just like me. And he’s been really consistent and producing a lot of content over 18 years. That’s not like me. Maybe that’s the thing that separates me from Pat Flynn, he’s been very consistent over a long period of time, plus he has a bigger following and makes a lot more money from his blogging than I do.

Maybe that’s why. And it was very easy to find Pat’s mission statement, because he wrote a great blog post article with this fantastic title. I love that he’s saying mission statements are essential. I agree. And based on that, of course, he has one.

And that’s a great lesson from Pat Flynn to start with, walk the talk, if you’re going to tell people to do something, you need to be doing it as well. And here’s why Pat thinks you need a vision and mission statement. Here’s the quote, “In business, just as in life, it’s important to have an understanding of who you are, where you’re going, what you want to achieve, and why you want to get there. You need to have goals. And those goals need to serve an overarching purpose.

But to get there, it takes effort.” And here’s Pat’s mission statement: “to teach others how to build an ethical and smart business fueled by passive income”. I love this example for three reasons. It’s specific. It’s such a great clear match to Pat’s website and the content that he creates.

And it uses simple, easy, everyday words. And here are the four parts that you can take from Pat Flynn’s mission statement and apply to creating your own. It starts with ‘how’ – to teach. It says ‘what’ – to build a business. That’s the end goal.




It adds some personal values – to be ethical and smart about how you approach what you do. And it has a very clear strategic ‘how’ – it’s fueled by passive income. A round of applause. So if you want to write a similar mission statement based on Pat Flynn’s, here are the four keys you need: what you do, how you do it, what values you hold dear, and your method or strategy for achieving it. A second content creation mission statement I found as a bit of a lucky accident.

I was searching for top bloggers and was reading an article about Michelle Gardner with this wonderful title. While the article was a great read, I didn’t find a mission statement from Michelle, but I did find a powerful statement from the post author Cam Woodson. Now this might not be Cam’s formal mission statement, but it is a great goal and it offers a great template for creating your mission statement. The format is very simple. Create three goals you want to achieve and combine them together into a single sentence.

Number one, demystify the process of making money online. Number two, wander the world and three, live an unconventional life. What are your three goals? Our third example comes from Harsh Agrawal – I hope I pronounced that correctly. His website is Shout Me Loud, and he shares his mission as: “Shout Me Loud is part of a movement to liberate every human being from the nine to five job.” That’s really interesting because he doesn’t say he is the movement. He frames it as I’m part of this bigger movement, and I think that’s really appealing. But the thing that caught my eye is in the next paragraph, “Welcome to Shout Me Loud, a platform to learn and grow as a blogger or digital marketer, a community of enthusiastic individuals who are popularly known as shouters”. I love the name or label he gives to his audience. The more specific you can identify your audience, the better.

He does that by saying ‘blogger and digital marketer’. But then he goes one step further with the term ‘shouter’. That’s clearly a theme that he talks about. And the key is, it’s unique to his brand and his business. If you truly want to stand out from the rest, having a clear audience named and your mission statement is really helpful.

It tells your audience this is for you. If you’re a blogger or digital marketer, this is for you. But if you can make them feel like they’re part of a unique tribe, you can build a stronger connection with them. And Harsh does this with his label of calling his tribe people ‘shouters’. This takes his mission statement to a whole new level.

Well, there you have it short and sweet this week, and three really powerful examples of mission statements from leading content creators. Most importantly, I’ve highlighted several things you can use today to use in your mission statement to inspire yourself and your audience. In our next video, I’ll be asking you the question, what’s the difference between a mission statement for a thought leader and a content creator? Thanks for watching, and I’ll see you in the next video. Bye

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7 Poor reasons to get involved in MLM

Joining a mlm type of business for all the wrong reasons is a récipe for disaster. Find out about seven of the worst reasons for enrolling in a MLM opportunity, and exactly why this kind of reasoning can be so dangerous.

Network marketing, or “MLM” can be a great way to earn everything from a small additional income to a generous full time living.

However, many people join mlm type opportunities without really knowing what they are getting themselves in to. This is probably one of the biggest reasons for the fact that some people have very low thoughts about this type of business.

MLM works if you do it right. Period. That said, here are seven really poor reasons for enrolling in a network marketing opportunity:

1) Earning “easy money”

I know – the mlm-companies are very good a promoting their business as a simple 1-2-3 process that anyone can do and become an instant millionaire. Especially online it has almost become a standard to use super long and totally over hyped sales letters.

This is the equivalent of claiming that anyone who can open a can of beans can be a master chef.

Don’t get me wrong, I do think most people CAN make it in mlm if they put their minds to it. But you must be prepared to learn many new things and you WILL have to work for it. Make no mistake about that!

2) Expecting that “spill over” will do all the work

Many mlm opportunities are built on what’s called a “forced matrix”. For example, in a 3×9 matrix, when you have sponsored your three first new members, the fourth will be placed under the first person you sponsored. This person has thus gained one person in HIS downline, without any effort on his part.

Now, some companies would have you believe that their top recruiters are so effective that the spill over from their marketing will automatically make you, who are joining at the very bottom right now, an instant success.

This is simply a pipe dream – it will never happen. Yes, you probably will get a few people spilled over into your downline, but nowhere near enough to guarantee your success. The sheer width of the matrix on your level, means that there is an enormous amount of representatives that will have to shear any amount of spill over.



And who says the top recruiters are as active as they once where anyway? Worst case scenario, they are now working on something else entirely, because their income in this particular opportunity is already secured.

3) Thinking that a product is so great it will sell itself

This is a classic mistake, because most mlm systems simply aren’t really about the product. This fact is difficult to swallow, I know.

As a greenhorn I remember joining this lottery syndicate-mlm, thinking that “everybody” would want better chances at winning the lottery – right? The disappointment was huge when I discovered the truth – some people even made fun of any attempt to mention this great new thing I had discovered.

Likewise, in mlm, it will not matter if you are selling a breakthrough product that contains every mineral and vitamin under the sun – if you do not understand what network marketing all is really about.

4) Doing an old friend a favour

We have all been there – an old friend you haven’t met for years who suddenly calls you and want to set up a meeting about something he will tell you more about when you meet…

I’m not saying that this couldn’t be a potentially good business. But calling all your friends is a very ineffective way to do mlm, and you should never join any opportunity only to do someone else a favour. Because in the end this is about you, your money and your career.

5) Earning a lot of money in a short period of time

Most mlm testimonials always seem to go something like this:

– In my first month I made $800 and now, in my third month, I have been able to quit my job and…etc.

While not outright lies, testimonials like these are usually collected from individuals who, through luck or skill, managed to join this particular opportunity from the very beginning. They are simply at the top of the pyramid and they often know exactly what they are doing – the’re the mlm experts.

Like most offerings, mlm opportunities have a life cycle that grows rapidly in the beginning. During this phase of explosive growth it can be very easy to sponsor dozens of new people per day, with relatively little effort. After all, this is something entirely new and one well placed ad can do wonders.

However, if you join after this initial explosion, it is much more difficult to see quick results and it requires more effort to attract new people into the business. Patience, knowledge and the right strategy is required to succeed here.

6) Big name X endorses this program

This is somewhat related to the previous point. Mr. Big Hitter have made thousands of dollars with this opportunity already and he is not shy about telling anyone how EASY it was. And he’s probably not lying either. It was easy – for him.

Because, like noted above, he probably got involved in this opportunity long before it was launched to the general public, because he already knows all the right people.

He (or she), also know their stuff, and have the resources (large email lists, advanced Internet marketing tools etc.) to quickly and efficiently let the word out to a large number of people.

If you are relatively new to this game, it is a very bad idea indeed to assume that you instantly could pull off feats worthy of a network marketing guru. Would you compare your golfing abilities to those of Tiger Woods?

I didn’t think so.

7) Thinking this will be a free business to run

I’m not talking about the membership fee of your mlm opportunity here, because that is a given. But many people falsely believe that they can market entirely for free using the Internet.

While it’s true that there are some effective low cost Internet marketing techniques you can use, you should never fool yourself into believing that Internet marketing will be a no cost affair. Moreover, the online competition is usually quite fierce.

To summarize; Mlm can offer an exciting new way to earn money. But your motivation for joining a mlm business shouldn’t be based on one of the misconceptions mentioned above.

Treat your business like a business, and you will be okey.

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