Video Blog: Why you need to find your market’s pain point

I want to talk about solving problems. It’s a pretty simple conversation and yet it’s one I get into all the time businesses who meet a certain need feel like they’re doing a good job, and maybe they are let’s just challenge that a little bit if you have a need you are going to have a look at how.

I might meet that need, and how others might meet that need you’ll read my information, you’ll talk to my sales people and you’ll test whether we can meet the need if we solve a problem for you whether it’s a current problem or a problem you’re likely to have in the future you’ll happily spend money they both sound good; if you do have a need, you’ll spend time if you do have a problem you’ll spend money here’s the problem if you do have a need but do not have a problem you’ll spend time with me but you won’t spend money with me and that’s the tire kicker syndrome why we lose deals often, to nobody because the buyer has a need, but they haven’t yet bought into the pain of inaction give an example, recently, I got an email from one of our funnel coaches who said, I’m in a conversation with a customer who says, they don’t solve problems, they meet needs okay I’ve had this conversation lots of times before and thought.

I knew where it was going and the prospect said we help companies make more profit that’s what they need, they need to make more profit, and that’s why they engage us that’s not solving a problem that’s giving them a good thing it is you’re absolutely right more profit is a need but if you’re already making enough profit they you’re not troubled, you won’t act, you won’t change what you’re doing or spend money the problem is insufficient profit or, unstained profits or, fear of insufficient profit that’s a future problem.

the problem is gap a deficiency an impediment it’s something bad and you won’t spend money with me unless you believe that there’s something bad that’s going on or might go on in your business on our case we help companies who have an underperforming sales and marketing engine if your sales and marketing engine is working as well as it should be then frankly you’re not going to spend any money with us, you might spend time looking at our stuff and listening to our blogs but if you don’t fundamentally believe that your engine is underperforming then you’re not going to spend any money.

it’s the same for your prospects until you can find out what problem they have that you can solve uncommonly well then you’re just pandering to what they think they need and you’re letting them self-diagnose. It’s kind of like going to the doctors and saying doctor, I need an injection right here I need two milligrams of a particular drug right here in this left elbow please we don’t do that, we say doctor, my elbow’s hurting and the doctor says, I know what the solution is likewise when you’re dealing with your prospects whether you’re in marketing or sales basically it’s the same thing not what do you think you need but what’s the problem you’re trying to solve or avoid if it’s a future problem and when we know that and we can convince them that we have the best ability to solve that problem.

that’s when they pay us the money so a problem can be either too much of a bad thing, like spending too much, it’s taking too long too much of a bad thing, or not enough of a good thing.

I’m growing, but I’m not growing fast enough I’m performing, but I’m not performing well enough I’m profitable, but not profitable enough either too much of a bad thing or not enough of a good thing, we need to know what that is what problem we can solve better than anybody else on the planet and we need to be fixated on finding people with that problem helping them realise that they have it and then helping them solve it hope that helps.

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The Freedom Crusaders Manifesto
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About yoselkbaez36ck

Discover the Inspirational Journey of Jose Amoros I hope this message finds you well. I wanted to introduce you to a compelling narrative that might inspire and resonate with you: "Biographical Info de Jose Amoros." Jose Amoros, renowned for his innovative contributions and profound insights, offers a remarkable story of perseverance and achievement. His journey is a testament to the power of resilience and vision, illustrating how dedication can transcend obstacles and lead to impactful success. Diving into Jose's biography unveils lessons on leadership, creativity, and transformation—elements that are essential in today's fast-evolving landscape. Whether you're looking for motivation, new perspectives, or inspiring stories, Jose’s experiences can provide valuable takeaways for your own endeavors. I'd love to discuss how his journey can inspire and benefit [https://website.ws/yosekbaez60/] as you navigate your path toward continued success. Are you available for a brief call this week? Looking forward to the opportunity to connect. Best regards,
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