What is a lead magnet? How to create and publish a lead magnet without a website

Hey everyone, and today I’ll explain everything you need to know about lead magnets and how they can generate leads for your business. I’ll also offer some useful tips on creating super attractive lead magnets with or without a website, so stick around till the end. A lead magnet is an incentive or a free resource that you offer to your potential customers in exchange for their contact information. Depending on your business, your lead magnet could be a free ebook, a free pass through webinar, or a template. Basically any resource

that you believe your target audience may find useful can be used as a lead magnet.
But of course it should be relevant to your product or service. With the right lead magnet you will attract your potential customers to provide their name email address or phone numbers in exchange for a free resource. It’s a win-win for you and your prospect both. They get something useful while you get a new lead for your business. Now you might be wondering how and where to create and share this lead magnet. Don’t worry this is what I’ll cover next. To publish and distribute a lead magnet you need to create one first. Let’s first talk about how to create a lead magnet. The process will be similar for all methods of publishing it. So in the first step decide what to create for your lead magnet.

Brainstorm the issues your customers face and what could possibly solve these problems, but make sure the solution is related to your business. For instance if you are a real estate agent you may notice that first-time home buyers often feel completely overwhelmed by the complex process of buying their first property. In this case you could offer them a free resource that helps them navigate that problem such as an ebook on everything you need to know before buying your first home. They will be interested in downloading this content and by following up, you could even be the agent to help them buy their first property. You can create your lead magnets using simple tools like Google dogs and Microsoft Word.

You can even use free designing tools like Canva to make them attractive. Typically, most lead magnets are in PDF format because they are easy to download and distribute. Once your lead magnet is ready, the next step is to create a system that allows you to capture the information of your prospects while they download your lead magnet. I’ll discuss two different ways to create and publish your lead magnet. The first method is for those who have a business website and want to host their lead magnet on it. And here’s how to do it. Create a new landing page with a clear and compelling headline that highlights the benefit of the lead magnet. Add a brief description of what the visitor will gain from the lead magnet. Next, add an opt-in form on your landing page. Keep it simple and above the fold.

After you have set up your landing page and the form, create a delivery method. You can either set up an automatic email that sends the lead magnet immediately after the user submits the information, or you can redirect users to a thank you page with a direct download link to the lead magnet. Quite a few steps, right? This brings us to the next and easiest method to share your lead magnet – using a free lead capture form. Okay you know some issues of your customers, and you have created a lead magnet to solve them, hoping your leads will share their contact information with you in exchange for it. But the problem is that you don’t have a website, or although you have one, you just don’t have time to follow through the process of creating a landing page, adding a form to it, and then creating a system that captures their information while they download your lead magnet. This is where Pravir’s free lead capture form comes in. Let me show you how to easily publish your lead magnet using this amazing tool. Visit Privyr’s free lead capture tool. Don’t worry you don’t need to sign up to publish your lead magnet and capture leads with this tool.

Click on the upload box and upload your PDF lead magnet. In the box below, enter your email address. This is where the lead capture tool will send the contact information of New Leads. If you have a Privy account, use the same email address here to automatically sync the leads to your Privy app. And then click generate lead capture form. You’ll get a link to your lead magnet which you can start sharing on all your online and offline platforms. Pretty straightforward, isn’t it? Now that I’ve explained how to create and publish a lead magnet, you might still be wondering what the right lead magnet for your business might be. Let’s brainstorm some lead magnet ideas for different businesses. Lead magnet ideas for Real Estate.

Your possible customers are real estate buyers Sellers and renters. So, what could be an ideal lead magnet for these people for these people? Let’s first consider the possible issues they might be facing. For instance, like I already mentioned, first-time buyers may want to be more informed about the whole process of buying the property and maybe some legal obligations. Sellers from specific locations may want to know about the maximum possible value of their property. Additionally, some prospects may be interested in exploring the full details of the property you are trying to sell. Here are some ideal lead magnets: An eBooks on Ultimate checklist for first-time home buyers. A market report for a specific neighbourhood you are targeting, or an e brochure or floor plan of the property you are selling. Lead magnet ideas for travel agents or travel services. Your customers love the best travel deals.

Some prefer great discounts, while others seek the best value for their money. They also like to be informed about the destination they are planning to visit. A few ideal lead magnets in this case could be: A 7-Day itinerary for a travel destination for under $500. A PDF for checklist for applying for your tourist visa for a specific country, or an eBooks on hidden attraction guide for a travel destination you do not want to miss. Lead magnet ideas for interior designers. Budget is one of the most important concerns of your prospects. Additionally some enjoy exploring creative and unique ideas, while others just look for DIY solutions to fix small problems. Possible lead magnets to attract these clients could be: A homemaker Edition budget planner guide, a guide titled 10 modern interior design ideas everyone is talking about, or a DIY solution that teaches how to paint your walls like a pro. Lead magnet idea for product based businesses. Your buyers don’t just love discounts they also enjoy exploring what’s new.

But this is a highly competitive field. Therefore, it’s important that your lead magnets offer something unique that most of your competitors are not providing. Here are some lead magnet ideas for product-based businesses: Limited time discount code or menu of your products on promotion. An eBook on the ultimate buying guide for a product or a PDF for product comparison chart. Please let me know in the comments what other businesses you’d like lead magnet ideas for. Now that we know how to create and publish a lead magnet, it’s time to consider some important factors that will help you generate quality leads. Your lead magnet should solve a real problem related to your product or service. It’s the only reason someone would download it in exchange for their contact information. Therefore, start with the problem most of your customers are experiencing. If your content is too general, you won’t be able to appeal to people who truly need your product and service, because anyone or everyone will download your lead magnet.

Your lead magnets must be very specific to your prospect’s pain points. For instance, a meal plan for all ages can be considered a generic lead magnet. People should be able to download your lead magnet easily and immediately. A complicated lead capture process may turn down interested leads. People want to know the benefits of your lead magnets before downloading it. Therefore, don’t forget to include a call to action. And finally, just because you create and publish your lead magnet, doesn’t mean people will immediately start downloading it. You’ll need to promote it across all your marketing channels. You can also convert your lead magnet into a QR code and distribute it physically in the form of flyers and cards in specific locations. Now that I have explained how to create publish and distribute a lead magnet, let me briefly explain how to maximise the chances of converting these leads into customers.

The leads you receive via lead magnets aren’t necessarily interested in buying your specific product or service yet. They are potential customers but still high in the sales funnel. Therefore, you’ll need a sales strategy that focuses on building a long-term relationships with these leads. You’ll want to reach out to them with personalised messages, follow up on time, and even offer some extra help for free. If you are generating a lot of leads, following these steps manually can be pretty challenging. But don’t worry this is where privyr can help you. Privyr is an amazing mobile first CRM that helps you streamline your sales process from the comfort of your phone. Here’s how to use Privyr to convert more leads into customers. Just visit privyr.com and create your free account before using Privyr’s free lead capture tool.

Next, visit Privy’s free lead magnet tool and publish your lead magnet with the same email address you created your Privy account with. The leads that you generate through your lead magnet will be instantly and automatically imported to your Privier app. From there, you can quickly send your leads an auto-personalised message on popular messaging apps like WhatsApp, Telegram, or iMessage within seconds. Privier also integrates with major lead sources like Facebook, TikTok, Google, and even your website. With Privier, you have a central location to manage all your leads. By streamlining your sales process using Privier, you can increase your sales by up to 300%. And that’s all I have for today. For more information about lead magnets, you may also want to go through our articles. subscribe to our channel for more useful sales tips for small businesses.

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