Monthly Archives: February 2026

Rhetorical Appeals: Ethos, Pathos, Logos: The Secrets of Persuasive Writing & Speaking

Hello, everyone! Welcome back to IB with Etify. Today, we’re going to explore a critical concept in both writing and public speaking: the rhetorical triangle. Whether you’re preparing a speech or writing an essay, understanding ethos, pathos, and logos will help you craft a … Continue reading

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Why Every Content Creator Needs a Mission Statement

Do content creators need a mission statement? And what can you learn from their mission statement examples that you can apply to your content creation business today? To answer this question, I did some research. I Googled some of the best content … Continue reading

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7 Poor reasons to get involved in MLM

Joining a mlm type of business for all the wrong reasons is a récipe for disaster. Find out about seven of the worst reasons for enrolling in a MLM opportunity, and exactly why this kind of reasoning can be so … Continue reading

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Good Trans Fats vs. Bad Trans Fats

Artificial trans fats are one of the most prevalent poisons in our food supply; but most don’t know that healthy natural trans fats DO exist. I’m going to talk about something today that most of you have probably never heard… … Continue reading

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The Top Fat Loss Secrets for Flat Six-Pack Abs and a Lean Stomach

I had the pleasure of being interviewed recently by a fitness professional from NYC, Certified Personal Trainer, Geovanni Derice. The interview is below and I think you’re going to like it… I reveal some of the hardest hitting strategies for … Continue reading

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